Tina Louise | ESEI Faculty 2024

Tina Louise is a dynamic marketing strategist whose career is defined by her passion for marrying cutting-edge technologies with forward-thinking marketing strategies to elevate brand visibility, drive revenue growth, and enhance user engagement. With 20 years of experience in the marketing realm, particularly within the health & fitness, technology, and hospitality industries, Tina has demonstrated an exceptional ability to develop and implement digital marketing strategies that yield measurable results for both startups and established organizations.

Professional Background

Tina’s professional journey is distinguished by her strategic approach to marketing, where data-driven insights and creative innovation converge to produce remarkable outcomes. Her expertise is particularly notable in her work with high-profile brands such as MyFitnessPal, Airbnb, Adobe, Ogilvy, and Interbrand, where she has left a significant mark through her contributions to brand strategy and digital engagement.

Core Expertise of Tina Louise

Tina Louise excels in crafting comprehensive digital marketing strategies, focusing on behavior change to prevent diseases and promote healthy longevity. Her approach is deeply rooted in understanding consumer behavior, enabling her to tailor strategies that resonate with target audiences and drive significant improvements in health outcomes and brand engagement.

Mentoring and Teaching Specialties with Tina Louise

Beyond her professional achievements, Tina is also dedicated to mentoring the next generation of entrepreneurs and marketing professionals. Over the past five years, she has mentored over 200 founders and startups, guiding go-to-market strategy, growth, channel optimization, and strategic planning, earning a 4.98 overall rating for her mentorship. Her teaching specialties include digital marketing strategy, brand development, consumer behavior analysis, and the application of technology in marketing to achieve business and health objectives.

Impact on Students

Tina Louise’s impact on her students and mentees is profound, inspiring them to think strategically and leverage technology to not only achieve business success but also contribute to societal well-being. Her passion for creating healthy longevity and preventing diseases through behavior change permeates her teaching, motivating students to pursue marketing with a purpose. Under her guidance, students learn to harness data-driven insights and creative solutions to tackle real-world challenges, preparing them for successful careers in the rapidly evolving digital landscape.

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