Tina Louise | ESEI Faculty 2026

Born in Brazil, lived in London, based in Barcelona.

Tina Louise is a marketing strategist and educator with 20 years of industry experience and 7 years teaching at master’s and bachelor’s level. She has led marketing at Airbnb, MyFitnessPal/Under Armour, Adobe, and Ogilvy, working across Spain, Brazil, LatAm, and EMEA. She came to teaching because she believes the classroom is one of the few places where real industry experience and genuine curiosity meet.

Professional Background

Tina’s career spans brand, growth, digital, and strategic marketing across the world. She has built and run marketing programmes for global brands and high-growth startups alike – always grounded in data, always built to execute. Beyond corporate roles, she has mentored over 200 founders and marketing professionals through Growthmentor, Springboard, and Mentorcruise, earning a 4.98 overall rating. She teaches because nothing beats the moment a student connects theory to reality and something clicks.

Core Expertise

Digital Marketing Strategy Strategy that starts with the customer and ends with measurable results. Tina has built and run digital programmes for global brands and early-stage startups – grounded in data, built for scaling.

Growth Marketing User acquisition, retention, and lifecycle marketing across apps, platforms, and consumer products. She knows what scaling looks like from the inside – and what breaks when you move too fast.

International Campaign Management Campaign leadership across multiple markets and languages. Tina has run localised campaigns for some of the world’s most recognised brands and knows what it takes to make a message travel.

Mentorship & Coaching Over 200 founders and marketing professionals mentored on go-to-market strategy, channel optimisation, positioning, and growth. Available in English and Spanish.

Teaching Specialities

Tina teaches Online Growth for ESEI’s Master in Marketing and Communication. Her focus is practical strategy: frameworks students can apply immediately, and the critical thinking to adapt them when the market shifts. She teaches in English (but also speaks Spanish and Portuguese!).

Impact on Students

Tina doesn’t teach from a textbook. She teaches from 20 years of building, failing, iterating, and growing brands across four continents. Nearly every case examined in class is one she has lived – or watched unfold in real time. Students leave with sharper instincts, stronger analytical skills, and the confidence to make decisions under pressure.

Connect with Tina on LinkedIn

Learn more about ESEI’s International Faculty!