Barbara Casas  | ESEI Faculty 2024

With over 25 years of expertise in Digital Production and 18 years as Head of Digital Projects, Barbara excels in Digital Strategy, Marketing, SEO, and Analytical Consulting. As a seasoned educator with 10 years of experience, she specializes in digital teaching, mentoring, and web analytics. Explore Barbara’s wealth of knowledge in the digital realm as you navigate the dynamic landscape of technology. 

Current Position

Freelance:

• Digital Consultant and Strategist
• Digital Project Manager
• SEO Consultant
• UX Consultant
• Teacher at EBAVS/ ESEI International Business School of Barcelona

Core Expertise

• Senior Digital Project Manager & Senior Digital Strategist
• Digital account supervisor and management
• SEO consultant
• Analytics consultant
• UX consultant (Prototyping, Wireframes UX, UI )
• Digital Producer
• Teacher and mentoring
• Art historian 

Barbara Casas Teaching Specialties

Barbara Casas specializes in delivering dynamic and insightful classes across a range of digital disciplines. With a focus on Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Barbara Casas provides in-depth instruction on maximizing online visibility and driving targeted traffic.

Her expertise in Digital Analysis equips students with the tools to effectively measure and interpret data, enabling informed decision-making in the digital realm.

Additionally, Barbara Casas’s teachings in Digital Marketing cover essential strategies for engaging audiences, building brand presence, and achieving marketing objectives in the digital space.

As a seasoned practitioner of Digital Strategy and Project Management, Barbara Casas imparts valuable insights into crafting comprehensive digital strategies and efficiently managing projects from inception to completion. Join Barbara’s classes to unlock the keys to success in today’s rapidly evolving digital landscape.

Impact on Students

Barbara Casas’s classes on SEO/SEM, Digital Marketing, and Digital Strategy at ESEI International Business School of Barcelona not only provide students with practical knowledge but also foster critical thinking and analytical views. Through engaging discussions, real-world case studies, and hands-on projects, students learn to approach digital challenges with strategic foresight and analytical rigor.

Barbara’s teaching methodology encourages students to explore innovative solutions, analyze data-driven insights, and develop a deep understanding of digital dynamics. As a result, graduates emerge equipped not only with technical skills but also with the ability to navigate complexities, adapt to changing landscapes, and drive impactful outcomes in the ever-evolving digital ecosystem.

Learn more about ESEI’s International Faculty