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dr. yelena Smirnova

Yelena Smirnova, PhD

Strategy Director @ Focus Market

Dr. Yelena Smirnova | ESEI Faculty 2024

Dr. Yelena Smirnova’s career encompasses extensive expertise in teaching, research, educational management, and the establishment of startups.

Current Position of Dr. Yelena Smirnova

  • Focus Market (start-up): Chief Operations Officer
  • FotoNEX (srart-up): Co-founder
  • University of Barcelona: Professor and Researcher

Core Expertise of Dr. Yelena Smirnova

  • Emerging Technologies: proficiency in understanding, adopting, and leveraging new and cutting-edge technologies that have the potential to significantly impact industries and societies.
  • Business Startups: adeptness in establishing, developing, and managing new entrepreneurial businesses.
  • Strategic Management: the formulation, implementation, and monitoring of initiatives and actions that align with an organization’s overall goals and objectives.
  • Leadership: the ability to guide, inspire, and influence individuals or groups toward the achievement of common goals, fostering positive organizational cultures.
  • Human Resource Management: the effective management of an organization’s workforce, including recruitment, training, performance management, and employee relations.
  • Cross-Cultural Management: competence in leading and managing diverse teams with an understanding of cultural nuances, values, and communication styles.

Teaching Specialities

  • Technology and Business Organizations
  • Entrepreneurship
  • Strategic Management

Impact on Students

Dr. Yelena Smirnova’s teaching approach is based on learning through visuals and interaction aimed to involve students in lecture-based discussions. She strives to cultivate an interactive environment in which students can freely express themselves and believe in their abilities.

Teamwork is another important component in her classes, which teaches students to work in groups of different sizes. Other teaching methods that Yelena uses in addition to traditional techniques involve critical case analysis, hands-on learning experiences, role-playing, debates, students’ presentations, creative assignments, and projects.

The use of different teaching methods allows her to ensure that the interest of students is maintained throughout the whole course, and they can effectively absorb course material through own ways of learning.

Check out Dr. Yelena Smirnova’s Research reports

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