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Master in Marketing and Communication
If you have a passion for marketing and communication, studying our Master in Marketing and Communication is your opportunity to get the skills and knowledge you need to become an expert in marketing and communication fields.
Our practical approach means you will learn from experienced marketing and communication specialists who can prepare you for future roles. Our programme will enable you to develop strong professional skills and master the art of branding and promotion on high demand by businesses around the globe.
Our Master in Marketing and Communication programme will provide you with the knowledge and tools to fulfil key positions in marketing, public relations, event management, corporate communication and market research within a modern business context. The programme is rooted in the most innovative international research approaches for the digital age, which will give you a competitive advantage when entering the job market.
Master in Marketing and Communication Features
Our Marketing and Communication programme prepares you with essential skills and knowledge for success in the dynamic Marketing and Communication industry and includes the following components essential for becoming an industry expert.
11 Specialised Modules
Studying specialised modules in Marketing and Communication empowers you to acquire a broad spectrum of skills and knowledge essential for success in the marketing and communication fields. This includes fostering accountability and self-reliance, gaining cutting-edge expertise in marketing strategies and communication techniques, staying informed about critical trends relevant to the industry, and adeptly resolving complex marketing challenges. Furthermore, you develop the ability to adapt to novel situations and make significant contributions to the marketing and communication sectors.
- ESEI Pre-Master Programme
- Brand Management
- Product and Project Management
- Customer Experience Management
- Strategic Marketing
- Emerging Technologies in Marketing
- Design Thinking and Innovation
- Strategic Communication Management and PR
- Big Data Analytics and Business Intelligence
- Events Management and Brand Communication
- Online Growth
Professional Development
This course is designed to integrate academic learning with real-world business experience through a 3-month internship. You will develop practical skills, understand workplace dynamics, and learn to communicate your experiences professionally. The course emphasises reflective practice, professional reporting, and personal and career development.
Agile Methodology
Agile constitutes a set of principles and practices designed to assist teams in producing better products, faster. It places emphasis on communication, collaboration, and accountability within software development. In our workshops, you will be taught how to apply Agile principles to any business organisation. You will learn to build effective cross-functional teams, prioritise work effectively, and manage projects without losing sight of what matters most: results!
Upon successful completion of this course, students will receive the Certification ICP – MKG from ICAgile.
Capstone Project & Elective Modules
With the Capstone Project, you’re not just learning how to solve problems and think critically. You’re also learning how to apply those skills in real-world settings. The capstone project is a multi-faceted assignment that replaces the Master’s thesis and serves as a culminating academic and intellectual experience. As part of your assessment, you will be encouraged to think critically, solve challenging problems, and develop skills to prepare you for contemporary business.
With elective modules, you can choose from over 40 courses that will help you learn new skills—whether that’s in a field related to your specialisation or not. You’ll have the flexibility to tailor your education to what’s most relevant for your career.
Impact Labs
The Impact Lab modules empower you with practical skills essential for your professional journey. Through hands-on experiences, workshops and seminars, you will enhance expression, writing, design, creativity, and technological proficiency, including AI tools. Learning walks and field visits offer direct interaction with marketing industry professionals, providing insights into practices and trends. This approach not only deepens understanding but also fosters career skills like navigating professional environments and building connections, ensuring you are well-prepared for their chosen fields.
Sustainability and Social Impact
The Sustainability and Social Impact Module will inspire you to lead organisations in making a lasting social and environmental impact on a global scale. Through a project-based approach and field visits, you will learn how to lead sustainability projects and connect with organisations and leaders in Barcelona committed to CSR programs.
In these workshops, you have the opportunity to apply their knowledge through project-based learning, collaborating on initiatives with ESEI and other organisations such as Tree Nation and BCorp to promote more sustainable businesses.
Career Coaching
Our Career Coaching sessions prepare you for your next career progression in the world of Sports. With the guidance of our coaches, you will refine your personal brand to distinguish yourself in the competitive job market. Additionally, you will receive advice on addressing common career hurdles and crafting a personal roadmap to elevate your career to the next level.
Thesis Final Project
The thesis final project serves as a culmination of learned skills and an opportunity to explore an area relevant to future careers in Sports. It emphasises critical thinking, negotiation, planning, implementation, social skills, presentation skills, finance and budgeting, creativity, research, and data analysis.
You can choose from options including an academic research paper contributing to the literature, a business plan aimed at attracting investment, or a marketing plan. The project must demonstrate understanding of current issues faced by the company and industry, emerging trends, technology’s impact, and competitor behaviour.
The project must be between 6,000 to 10,000 words.
Degree Pathways
Our Marketing and Communication programme offers various degree options tailored to your career goals, from a Spanish Titulo Propio with UCAM to an officially accredited programme with Collège de Paris, each with varying ECTS credits.
Degree Pathways
Our Marketing and Communication programme offers degree options tailored to your career goals, from a Spanish Titulo Propio with UCAM to an officially accredited programme with Collège de Paris, each with varying ECTS credits.
International Accreditations
Our Marketing and Communication programme offers accreditation from UCAM (Spain) or College de Paris (France), plus an exclusive ESEI Private degree—enhancing your global career opportunities based on your selected pathway.
Universidad Católica de Murcia
UCAM is highly ranked globally, with a 5-star QS rating, strong positions in THE rankings, and recognized excellence in teaching, research, and industry collaboration.
Ideal for students seeking an internationally recognised and accredited degree that makes an impact on employers.
College de Paris
Recognised with French Government certifications RNCP, Qualité FLE, Qualiopi, plus Erasmus+ and Eduniversal rankings for academic excellence and quality.
Ideal for students seeking an internationally recognized and accredited degree along with possibility of further study in field.
Our International Marketing and Communication Faculty
Learn from the best business minds in the world. Our faculty consists of top marketing professionals, communication specialists and business experts with real insight and a wealth of knowledge to pass on to you. We are dedicated to delivering innovative, relevant, and timely programmes that put you ahead of the game.
Cem Gorer
CX Consultant | B2B Sales Professional | Musician
Mark Belane
Director Of Strategic Partnerships Sirma Group
Tina Louise
Vice President Mentoring of the Professional Women Network (PWN)
Karina Indytska
Educational Strategist | Marketing Consultant | Growth Facilitator
Antonio Jose Elfarkh
Run & Critical Incident Manager ( Service Management ) at Schneider Electric Industrial Services
Elena Emma, PhD
CEO @ Startup Cielo
Gloria Queralt
Business Expert and Professor
Carolina Lauzen
UX Designer | User Experience Strategist
Antoine Delmas
Co-Founder @ 7Flower
Why Study a Master in Marketing and Communication degree at ESEI?
Are you dreaming of turning your passion for Marketing and Communication into an actual professional career?
Becoming a successful marketer is becoming increasingly difficult in the modern day, due to competition among companies and the ever-changing marketing landscape. As a result, you need to invest in your future career and your own personal development. Our programme is the Best Master in Marketing to help you reach your goals.
At ESEI, we are committed to providing you with valuable knowledge that will help you succeed in your career. By studying marketing and communication at ESEI, you will increase your career potential and personal brand by demonstrating:
World-Class Education
Received from ESEI International Business School and our pool of top marketing and communication professionals.
International Exposure
By being immersed in ESEI’s multicultural community of students and faculty. Over 115 countries have been represented at ESEI since its founding in 1989!
Practical Marketing and Communication Skills
Received through ESEI’s commitment to project-based learning assessment approach.
Strong Professional Network
Developed through networking opportunities with top business executives you will meet during your Master programme.
Field Visits
The field visits are thoughtfully designed to provide students with firsthand exposure to the realities of their respective industries.
Career Opportunities in Marketing and Communication
A choice that makes the difference.
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