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Study a Master in Marketing and Communication to transform your career!

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Master in Marketing and communication

Master in Marketing and Communication

If you have a passion for marketing and communication, studying our Master in Marketing and Communication is your opportunity to get the skills and knowledge you need to become an expert in marketing and communication fields.

Our practical approach means you will learn from experienced marketing and communication specialists who can prepare you for future roles. Our programme will enable you to develop strong professional skills and master the art of branding and promotion on high demand by businesses around the globe.

Our Master in Marketing and Communication programme will provide you with the knowledge and tools to fulfil key positions in marketing, public relations, event management, corporate communication and market research within a modern business context. The programme is rooted in the most innovative international research approaches for the digital age, which will give you a competitive advantage when entering the job market.

Master in Marketing and Communication Features

Our Marketing and Communication programme prepares you with essential skills and knowledge for success in the dynamic Marketing and Communication industry and includes the following components essential for becoming an industry expert.

Additional
Modules

The Impact Lab modules empower you with practical skills essential for your professional journey. Through hands-on experiences, workshops and seminars, you will enhance expression, writing, design, creativity, and technological proficiency, including AI tools. Learning walks and field visits offer direct interaction with marketing industry professionals, providing insights into practices and trends. This approach not only deepens understanding but also fosters career skills like navigating professional environments and building connections, ensuring you are well-prepared for their chosen fields.

At ESEI, your final project is a key component of your academic journey designed to prepare you for the realities of today’s business world. While both Master and MBA students complete a final project, the format and focus differ based on your programme.

 Master Thesis Project

The Thesis is a research-focused project that allows Master students to deeply explore a topic aligned with their career interests especially relevant for fields like Customer Experience Management. It’s an opportunity to demonstrate critical thinking, analytical ability, and subject mastery through research, planning, negotiation, budgeting, and presentation.

You can choose from three formats:

  • An academic research paper
  • A detailed business plan
  • A strategic marketing plan

Each thesis must be between 6,000 to 10,000 words and reflect an understanding of current industry issues, trends, and innovations.

Degree Pathways

Our Marketing and Communication offers flexible degree pathways tailored to your career goals, including a UCAM accredited option.

This option includes:
– 11 Specialised Modules (40 ECTS)
– Thesis Final Project & Impact Labs (20 ECTS)

Total ECTS Credits: 60 ECTS
Government Recognition: Spanish Titulo Propio
Official Certification:
Master’s Degree in Continuing Education in Marketing and Communication

Duration: 1 Academic Year
Tuition Fee: 10,500€

This option includes:
– 11 Specialised Modules (40 ECTS)
– Capstone Project & Impact Labs (18 ECTS)
– Sustainability and Social Impact (5 ECTS)
– Agile Methodology (5 ECTS)
– Career Coaching (6 ECTS)
– Elective Modules (16 ECTS)

Total ECTS Credits: 90 ECTS
Government Recognition: Spanish Titulo Propio
Official Certification:
Master’s Degree in International MBA in Marketing and Communication

Duration: 1 / 1.5 Academic Year(s)
Tuition Fee: 14,500€

International Accreditations

Our Marketing and Communication programme offers accreditation from UCAM (Spain), plus an exclusive ESEI Private degree enhancing your global career opportunities based on your selected pathway.

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Accredited by Universidad Católica de Murcia

Our Master’s programmes are accredited by Universidad Católica de Murcia (UCAM), a recognised Spanish university known for academic quality, international reach, and strong links with industry.

UCAM holds a 5-Star QS rating and strong positions in Times Higher Education (THE) and QS World University Rankings, reflecting excellence in teaching, research, internationalisation, and industry collaboration. This accreditation is ideal for students seeking an internationally recognised university qualification that is valued by employers worldwide.

Degree Rankings with UCAM

  • 5-Star QS Rating in Teaching, Internationalisation & Inclusiveness
  • Top 40 worldwide for Quality Education – Times Higher Education Impact Rankings 2024
  • Ranked #126 in Southern Europe – QS Rankings 2025
  • #1 Private University in Spain for Sports & Veterinary Sciences

Our International Marketing and Communication Faculty

Learn from the best business minds in the world. Our faculty consists of top marketing professionals, communication specialists and business experts with real insight and a wealth of knowledge to pass on to you. We are dedicated to delivering innovative, relevant, and timely programmes that put you ahead of the game.

Companies that Employ ESEI Students & Alumni:

Why Study a Master in Marketing and Communication degree at ESEI?

Are you dreaming of turning your passion for Marketing & Communications into a thriving professional career?

Becoming a successful marketer is becoming increasingly difficult in the modern day, due to competition among companies and the ever-changing marketing landscape. As a result, you need to invest in your future career and your own personal development. Our Master in Marketing and Communications will help you reach your goals.

World-Class Education

Received from ESEI International Business School and our pool of top Digital Marketing professionals.

Practical Digital Marketing Skills

Received through ESEI’s commitment to project-based learning assessment approach.

International Exposure

By being immersed in ESEI’s multicultural community of students and faculty. Over 115 countries have been represented at ESEI since its founding in 1989!

Strong Professional Network

Developed through networking opportunities with top business executives you will meet during your Master programme.

Hear From Our Alumni

Introducing: Marlene Brandtner

Alumni of Master in Marketing and Communication Programme

Introducing: Moritz Maier

Alumni of Master in Marketing and Communication Programme

Frequently Asked Questions

Answer all of your questions

The duration of the programme depends on your choice of degree:

Master’s programmes accredited by UCAM are completed in 1 academic year.

MBA programmes (UCAM-accredited) has a duration of 1 to 1.5 academic years, depending on the study pace selected.

You can begin the programme in either the Fall or Spring semester.

Our Master and MBA classes run on weekdays in the evenings from 6pm to 9pm. You will have classes 2-4 times per week, which allows you to work and study at the same time.
Additionally, if you are a non-EU student who requires a student visa to study in Spain, our Master/MBA in Marketing and Communication programme meets the student visa requirements of full time study in Spain which also allows you to work for up to 30 hours per week.

Students must attend at least 5 out of 7 sessions for each module. They cannot miss more than 2 classes for any reason. Absence will only be justified for observance of religious holidays. All Medical appointments, family commitments, etc. must fall within the allowed absence.

Each module within our Marketing and Communication programme has 4 assessment components:
A group submission (40%),
An individual submission (20%) and a
Formal oral presentation (20%) for your module project, as well as a
Participation grade (20%) based on your participation during classes.

Absolutely! As part of your studies, you will have the opportunity to engage with guest speakers from your field, and some course projects will involve collaboration with real businesses, giving you practical, hands-on experience. In addition, ESEI hosts guest speaker sessions throughout the year, including those tailored specifically to the Marketing and Communication, providing valuable insights to enhance your learning.
Beyond the classroom, you’ll have access to organised visits to local companies throughout the year, offering a unique perspective on Barcelona’s dynamic business environment. Past visits have included companies such as Oracle, Semrush, Schneider, Mediapro, and even Barcelona FC Stadium, to name just a few.
Moreover, ESEI organises an annual trip to a selected destination, open to students from all programmes. Our most recent trip was to Madrid, where participants visited leading organisations such as Microsoft, UNWTO, and Salesforce. These experiences provide an excellent opportunity to network, gain industry insights, and explore the wider professional landscape.

Internships are not mandatory for UCAM-accredited Master’s programmes. However, students are welcome to complete an internship alongside their studies at ESEI.

Barcelona offers a wide range of opportunities across multiple sectors, making it an ideal city to gain practical experience aligned with your career goals. ESEI regularly shares new internship opportunities on its digital platform, and students are strongly encouraged to attend networking events throughout the city, as building professional connections is an important part of accessing opportunities.

Our dedicated Career Services team supports students in their internship search by maintaining direct relationships with companies and HR agencies and sharing up-to-date internship opportunities. You can learn more about our Career Services here.

Yes. The Master´s in Marketing and Communication programme is accredited by Universidad Católica de Murcia (UCAM).

UCAM is a recognised Spanish university known for its academic quality and international outlook, with extensive partnerships with universities and companies worldwide.

The programme awards a UCAM Título Propio. This accreditation ensures the programme meets established academic standards while maintaining a strong practical and industry-focused approach.

Upon successful completion of the programme, you will receive two qualifications:

A private Master’s degree from ESEI International Business School

A Título Propio universitario awarded by Universidad Católica de Murcia (UCAM)

The UCAM Título Propio is a university qualification awarded directly by UCAM, designed to combine academic rigor with practical, industry-focused learning.

You will receive your ESEI Master/IMBA in Marketing and Communication diploma at our graduation ceremony, which typically takes place in June or July. If you require proof of programme completion for employment or other purposes, ESEI can provide a signed confirmation letter until your official diploma is issued.

If you are eligible for the UCAM degree, it may take up to 12 months after completing all programme requirements for the diploma to be issued.

If you have any questions regarding your diploma or certification, please contact us at info@esei.es.

Universidad Católica de Murcia (UCAM)
Upon successful completion of the programme and fulfilment of the required credit requirements, students will receive one of the following qualifications, awarded directly by Universidad Católica de Murcia (UCAM):

Master’s Degree in Continuing Education in Marketing and Communication, or

Master’s Degree in International MBA in Marketing and Communication

These qualifications are issued as UCAM Título Propio degrees.

Career Opportunities in Marketing and Communication

A choice that makes the difference.

Sales

Career Paths in Marketing and Communication:
- Sales and Marketing Coordinator
- Business Development Manager
- Key Account Manager and more!

Management

Career Paths in Marketing and Communication:
- Brand Manager
- Communications Director
- Product Manager
- Advertising Director and more!

Marketing

Career Paths in Marketing and Communication:
- Marketing Manager
- Content Marketing Strategist
- Social Media Manager
- Public Relations Specialist and more!

Operations

Career Paths in Marketing and Communication:
- Marketing Operations Manager
- Campaign Operations Manager
- Customer Experience Manager
- Data Analytics Manager and more!

Discover Opportunities

Learn more about our career services that will guide you to land an amazing internships or job at one of the emerging marketing and communication corporation in Barcelona

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