Disruptive products or processes can bring great success, and Innovation is possible everywhere. This module helps us put to rest the expression “if it isn’t broken, don’t fix it”, by examining the customer journey in their interaction with real life products and brands, and identifying where innovation can be made. The course applies the design thinking methodology, asking students to take a systematic approach to creative problem-solving in the context of business context. This approach will be a practical exercise and can be applied to any product or service.
● Understand and apply the steps of design thinking methodology to a problem solving exercise of your choice
● Identify the relationship between innovation, design thinking and entrepreneurship
● Recognise the value of innovation to organisations, economies and society
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Carolina Lauzen has more than 10 years of experience as a Design Manager, Design Thinker, User Researcher and Project Manager. Carolina’s professional goal is to help companies develop innovative products and services, facilitating and contributing to their innovation journey with the knowledge she has in design thinking, user experience, service design, business design and digital transformation.
