Disruptive products or processes can bring great success, and Innovation is possible everywhere. This module helps us put to rest the expression “if it isn’t broken, don’t fix it”, by examining the customer journey in their interaction with real life products and brands, and identifying where innovation can be made. The course applies the design thinking methodology, asking students to take a systematic approach to creative problem-solving in the context of business context. This approach will be a practical exercise and can be applied to any product or service.
● Understand and apply the steps of design thinking methodology to a problem solving exercise of your choice
● Identify the relationship between innovation, design thinking and entrepreneurship
● Recognise the value of innovation to organisations, economies and society