In an era where disruptive products and processes define market success, harnessing the power of innovation has become a prerequisite for business triumph. The Master Course in Design Thinking and Innovation offers a transformative educational journey that not only challenges the conventional adage of “if it isn’t broken, don’t fix it,” but shatters it entirely. This dynamic module propels participants into the realm of boundless innovation, demonstrating that opportunities for innovation are omnipresent.
This master course is a gateway to a paradigm shift in approaching business challenges. By delving deep into the dynamics of customer-product interactions, students unravel the tapestry of real-life products and brands, uncovering the hidden touchpoints where innovation can sow the seeds of transformation
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Carolina Lauzen is a distinguished faculty member bringing over a decade of unparalleled expertise to our institution. With a dynamic background as a Design Manager, Design Thinker, User Researcher, and Project Manager, Carolina stands as a visionary in the realm of design and innovation. Her professional journey has been marked by a relentless pursuit of excellence, consistently driving companies toward the pinnacle of success through innovative product and service development.
Possessing a profound commitment to her craft, Carolina Lauzen embodies the essence of design thinking and user-centric principles. Her extensive experience in these domains, coupled with a deep-rooted understanding of user behavior and market dynamics, places her at the forefront of fostering meaningful user experiences. Carolina’s distinct ability to seamlessly blend creativity with strategic thinking has consistently resulted in transformative solutions that resonate with users on multiple levels.
Carolina’s impact extends beyond the realm of design itself, as she ardently embraces her role as a facilitator of innovation journeys. Through her extensive knowledge in design thinking, user experience, service design, business design, and digital transformation, she is driven to propel organizations toward innovation-driven growth. Her strategic insights and hands-on experience make her an invaluable asset for companies seeking to not only navigate the complexities of the modern business landscape but also to thrive within it.
