In an era where disruptive products and processes define market success, harnessing the power of innovation has become a prerequisite for business triumph. The Master Course in Design Thinking and Innovation offers a transformative educational journey that not only challenges the conventional adage of “if it isn’t broken, don’t fix it,” but shatters it entirely. This dynamic module propels participants into the realm of boundless innovation, demonstrating that opportunities for innovation are omnipresent.
This master course is a gateway to a paradigm shift in approaching business challenges. By delving deep into the dynamics of customer-product interactions, students unravel the tapestry of real-life products and brands, uncovering the hidden touchpoints where innovation can sow the seeds of transformation
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
Carolina Lauzen has more than 15 years of experience as a Product Designer and User Experience Designer. With a background in Industrial Design, Marketing, and Design Thinking, she facilitates and contributes to projects of innovative products and services across different industries. Since 2020 she has been teaching Design Thinking and Innovation at ESEI’s master courses.
Drawing upon her expertise, Carolina lectures the Design Thinking and Innovation module. This course is tailored to provide students with the necessary knowledge, skills, and mindset needed to approach complex problems creatively, foster innovation, and develop solutions that truly meet user needs
Under Carolina’s guidance and hands-on sessions, students at ESEI International Business School of Barcelona are empowered with a holistic understanding of design thinking and innovation, preparing them to drive positive change in various professional settings by creating meaningful, user-centric solutions.
