A Call to Action to Support Women in Sports
The sports world has been slow to change when it comes to gender equality. While there have been significant strides in many areas of society, the sports industry has lagged behind.
One of the most significant challenges women face in the sports world is the persistent gender gap in opportunities and resources. Women’s sports have historically been undervalued and underfunded, leading to fewer opportunities for women to participate at all levels of competition.
Another challenge for women in sports is the persistent bias and discrimination that takes many forms, from the unequal treatment of female athletes in terms of pay and media coverage, to harassment and abuse that many women in the industry have reported experiencing. This bias and discrimination can make it difficult for women to succeed in sports, both as athletes as coaches and administrators—and as professionals who use their expertise outside of professional athletics.
We believe that everyone should have access to sport regardless of gender identity or expression. We are excited to announce the launch of our Women in Sports Campaign, and we’re calling on you to join us in changing the way society views women in sports—and how we approach gender equity in all aspects of life.
