Master the cutting-edge skills needed to excel in today’s dynamic digital marketing landscape. With a focus on the latest techniques and technologies, you’ll create impactful campaigns and make data-driven decisions that drive success.
Our Master in Digital Marketing positions you as a strategic thinker and leader. The curriculum, tailored to industry demands, immerses you in a transformative learning experience, harnessing digital tools and strategies to achieve remarkable results.
Whether you’re aiming to craft compelling online campaigns, optimise digital presence, or lead transformative digital marketing strategies, our Master in Digital Marketing will equip you with the tools and insights necessary to thrive in this ever-evolving field.
Our Digital Marketing programme prepares you with essential skills and knowledge for success in the dynamic digital marketing industry and includes the following components essential for becoming an industry expert.
Specialised Modules within the Digital Marketing programme include:
This course is designed to integrate academic learning with real-world business experience through a 3-month internship. You will develop practical skills, understand workplace dynamics, and learn to communicate your experiences professionally. The course emphasises reflective practice, professional reporting, and personal and career development.
Agile constitutes a set of principles and practices designed to assist teams in producing better products, faster. It places emphasis on communication, collaboration, and accountability within software development. In our workshops, you will be taught how to apply Agile principles to any business organisation. You will learn to build effective cross-functional teams, prioritise work effectively, and manage projects without losing sight of what matters most: results!
Upon successful completion of this course, students will receive the Certification ICP – MKG from ICAgile.
With the Capstone Project, you’re not just learning how to solve problems and think critically. You’re also learning how to apply those skills in real-world settings. The capstone project is a multi-faceted assignment that replaces the Master’s thesis and serves as a culminating academic and intellectual experience. As part of your assessment, you will be encouraged to think critically, solve challenging problems, and develop skills to prepare you for contemporary business.
With elective modules, you can choose from over 40 courses that will help you learn new skills—whether that’s in a field related to your specialisation or not. You’ll have the flexibility to tailor your education to what’s most relevant for your career.
The Impact Lab modules empower you with practical skills essential for your professional journey. Through hands-on experiences, workshops and seminars, you will enhance expression, writing, design, creativity, and technological proficiency, including AI tools. Learning walks and field visits offer direct interaction with Sport industry professionals, providing insights into practices and trends. This approach not only deepens understanding but also fosters career skills like navigating professional environments and building connections, ensuring you are well-prepared for their chosen fields.
The Sustainability and Social Impact Module will inspire you to lead organisations in making a lasting social and environmental impact on a global scale. Through a project-based approach and field visits, you will learn how to lead sustainability projects and connect with organisations and leaders in Barcelona committed to CSR programs.
In these workshops, you have the opportunity to apply their knowledge through project-based learning, collaborating on initiatives with ESEI and other organisations such as Tree Nation and BCorp to promote more sustainable businesses.
Our Career Coaching sessions prepare you for your next career progression in the world of Sports. With the guidance of our coaches, you will refine your personal brand to distinguish yourself in the competitive job market. Additionally, you will receive advice on addressing common career hurdles and crafting a personal roadmap to elevate your career to the next level.
The thesis final project serves as a culmination of learned skills and an opportunity to explore an area relevant to future careers in Sports. It emphasises critical thinking, negotiation, planning, implementation, social skills, presentation skills, finance and budgeting, creativity, research, and data analysis.
You can choose from options including an academic research paper contributing to the literature, a business plan aimed at attracting investment, or a marketing plan. The project must demonstrate understanding of current issues faced by the company and industry, emerging trends, technology’s impact, and competitor behaviour.
The project must be between 6,000 to 10,000 words.
Our Digital Marketing programme offers various degree options tailored to your career goals, from a Spanish Titulo Propio with UCAM to an officially accredited programme with Collège de Paris, each with varying ECTS credits.
Our Digital Marketing programme offers degree options tailored to your career goals, from a Spanish Titulo Propio with UCAM to an officially accredited programme with Collège de Paris, each with varying ECTS credits.
The Master in Digital Marketing Programme is fully accredited by Keyce Academy – Collège de Paris. Students who choose the College de Paris option will receive an official French degree, registered in the National Directory of Professional Certifications of France Compétence.
Learn from the best digital marketing minds in the world. Our faculty consists of experienced digital marketing professionals and business experts with real insight and a wealth of knowledge to pass on to you. We are dedicated to delivering innovative, relevant, and timely programmes that put you ahead of the game.
Are you dreaming of turning your passion for sports into an actual professional career?
Complete your Masters in Digital Marketing at ESEI and transform your career! Our programme is the Best Master in Digital Marketing and will help you keep up with the latest skills you need to successfully navigate the digital world.
At ESEI International Business School you will gain the career-ready knowledge that employers are looking for and increase your career potential and personal brand by demonstrating
At ESEI, you will increase your career potential and personal brand by demonstrating:
Received from ESEI International Business School and our pool of top Sport management professionals.
By being immersed in ESEI’s multicultural community of students and faculty. Over 115 countries have been represented at ESEI since its founding in 1989!
Received through ESEI’s commitment to project-based learning assessment approach.
Developed through networking opportunities with top business executives you will meet during your Master programme.
The field visits are thoughtfully designed to provide students with firsthand exposure to the realities of their respective industries.
A choice that makes the difference.
Our Master in Digital Marketing programme is a one-year programme, which is run over two academic semesters: fall semester (October to February) and spring semester (February to June). You can choose to start the programme either in the Fall or Spring.
Our Master is run on weekdays in the evenings from 6pm to 9pm. You will have classes 2-3 times per week, which allows you to work and study at the same time.
Additionally, if you are a non-EU student who requires a student visa to study in Spain, our Digital Marketing programme meets the student visa requirements of full time study in Spain.
Students must attend at least 5 out of 7 sessions for each module. They cannot miss more than 2 classes for any reason. Absence will only be justified for observance of religious holidays. All Medical appointments, family commitments, etc. Must fall within the allowed absence.
Each module within our Digital Marketing programme has 4 assessment components: a group submission (40%), an individual submission (20%) and a formal oral presentation (20%) for your module project, as well as a participation grade (20%) based on your participation during classes.
Yes! Within your classes, you will have guest speakers in your discipline, and some of your course projects will happen in collaboration with a real business. Additionally ESEI runs guest speaker sessions throughout the year, some of which will focus specifically on Digital Marketing, and all of which will provide relevant insights for you. Furthemore, you will have visits open throughout the year to different local companies giving you insight into the Barcelona business landscape.
If you are looking for an internship in Digital Marketing, Barcelona is the perfect city to find one. There are many opportunities in various sectors, so you can find something that’s a perfect match for you! ESEI will post new internship offers on its digital platform regularly, but you should also attend some of the many networking events the city has to offer. It’s all about making connections and creating opportunities!
We offer assistance with finding internships with our dedicated Career Services team, who are in direct contact with companies and HR agencies and provide up-to-date internship opportunities. Find out more about our Career Services here.
Our Master in Digital Marketing is accredited by Universidad Católica de Murcia (UCAM). UCAM is a state-accredited and top-ranking Spanish university that validates and jointly awards the Master in Digital Marketing degree. We have partnered with UCAM because we believe that it is important for the Best Master in Digital Marketing to be validated by an institution with high academic standards and with a proven track record of delivering high-quality education.
The specific type of master's degree awarded for completing the Master in Digital Marketing program is a "Título Propio." In Spain, a Título Propio is a recognized and respected credential that demonstrates a high level of expertise in a particular field. Find more information here .
Upon successful completion of the programme, you will obtain two degrees: a private Masters degree from ESEI International Business School, and a título propio universitario from Universidad Católica de Murcia (university qualification awarded directly by UCAM). The title of both degrees will state Master in Digital Marketing.
You'll be presented with your Digital Marketing ESEI diploma at our graduation ceremony, which typically takes place in July. If you need proof of your degree completion for work or other reasons, we can provide a signed letter to use as proof until you receive your actual diploma. If you are eligible for the UCAM degree, it will arrive up to 12 months after completing the programme requirements. You can email us at [email protected] if you have any specific questions about your diploma or degree.
You can apply to ESEI at any time during the year. However, because we have limited places in our Digital Marketing programme, we do recommend that you start your application sooner rather than later to guarantee your spot.
Non-EU students that need a student visa to study in Spain should start their application at least 8 months in advance to make sure you get your visa in time for the start of classes.
We have a unique opportunity for students who are in their final year of their Bachelor degree or are waiting for their final Bachelor degree diploma and transcripts. In this case, you can apply for a conditional acceptance, which means that we can accept you into our Digital Marketing programme before you complete your Bachelor degree, however, you will need to provide us with your final academic records and diploma before the start of the Master programme.
If your Bachelor degree has a duration of less than 4 years, you can still apply for our Master in Digital Marketing programme. In this case, you will need to send in your full academic records and Bachelor degree diploma to us to fully review your previous studies.
First of all, we want you to know that we want you here, too. It doesn't matter where you're starting from—if your level of English isn't as high as you'd like it to be, or if you don't have an official English proficiency score, we can help you get started with the Best Master in Digital Marketing in Europe in English. So keep reading!
You can apply to ESEI if you have a good command of English but are lacking an official English proficiency score. If this is the case, after your admission interview, you may be required to take an English test to confirm your level of English.
If you do not have a good command of English —no worries! We'll walk with you through our English Preparation Course before the start of your Masters programme. This course normally takes place in August and January each year, so no matter what month you're accepted into ESEI, by the time your programme starts, we'll make sure that your language skills are good enough to start the Masters!
Find out more about our English Preparation Course here.
We want people to succeed. And we know that sometimes, the biggest obstacle in your path is banking on a future above your budget. That's why we offer scholarships and a host of other financial aid options to support students who are committed to their personal and professional development.
Find out more about Scholarships and Financial Aid here.
Yes! We welcome transfer students wanting to take part in the Best Courses in Digital Marketing in Barcelona. If you're looking to complete your Master's at ESEI, just apply and provide us with your full academic transcripts. We review transfer applications on a case-by-case basis.
If you're looking for a shorter experience, we have a range of short courses with a 7-week duration available to you. You can contact our International Student Advisor about options for exchange students. Find out more about Short Courses here.
The compact and intense nature of our Digital Marketing programme makes it difficult for our students to have an exchange semester abroad, due to the fact that our curriculum must be completed within an academic year.
We've made every effort to make sure that our curriculum aligns with the skills and knowledge businesses are looking for in international talent who have studied the Best Courses in Digital Marketing. And because Barcelona is such an international city, you'll be able to take advantage of the city's status as a hub of industry and business—and all the opportunities that come with it.
For European students who don't need a student visa, you can stay in Spain after graduation and work full-time without any special permit. All you'll need to do is get your Spanish NIE (Foreigner Identity Number) and Social Security Number, and then you'll be good to go!
For non-European students, it's a little more complicated—but not much!
Non-European students who need a student visa to study in Spain can continue to live and work in Spain under an Internship visa which can be extended for up to 2 years after their studies at ESEI. After 3 years of legal stay in Spain, you can then apply for a work permit.
We know that many students coming to Barcelona looking to study digital marketing abroad are looking for housing options—and we hear you!
Our campus facilities do not include student dorms. However, we do provide a list of student residences close to our campus where you can live as well as student accommodation agencies that help you find your ideal home in Barcelona, with attractive promotional codes specific to our students. Find out more about Housing options here.
We get it—you want to know what it is like to study the best courses in Digital Marketing in Europe and what life is like as a student at ESEI. You want to know if this programme will be a good fit for you. The best way to find out is to talk to current students and alumni. Our current students and alumni are always happy and ready to share their experience with you. You can find students who have recently studied this programme on the alumni section of our linkedin page, as well as on our student community page.
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