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Best Master in Digital Marketing in Barcelona

Barcelona

Launch a Global Career in Digital Marketing: An Impact-Driven MBA Focused on Performance and Growth.

Master data-driven marketing, AI-powered strategies, and growth techniques in Barcelona’s international business hub.

Our Digital Marketing Master/MBA equips you to navigate today’s digital landscape, combining strategic thinking with advanced tools to deliver data-driven marketing results. Through hands-on, project-based learning, you will build expertise while solving real business challenges in an international environment. 

Accelerate your growth and drive innovation in digital marketing. Develop skills in analytics, AI-powered marketing, customer strategy, and performance optimisation, guided by industry-active faculty in Barcelona, one of Europe’s key digital hubs. 

Whether you aim to create high-performing campaigns, lead digital transformation, or scale global brands, this programme prepares you to succeed in international markets. 

Top Skills You Will Develop

  • Strategic, data-driven thinking
  • Real-world campaign execution
  • Advanced digital & AI marketing tools

Apply Now for October 2026 intake!

Language

100% in English

Requirements

Bachelor’s degree or 5+ years’ experience

Location

Barcelona (On Campus / Hybrid / Online)

Scholarships

Available

Duration

1-2 years

Intakes

October / February

Download Programme Brochure

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Direct access to industry professionals

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Business exposure beyond the classroom

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Business exposure beyond the classroom

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Decision – based, practical learning

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Applied work with real organisations

From Study to Career—Fast.

Why Study Digital Marketing at ESEI?

  • 🚀 Drive growth for real clients from day one
  • 📊 Master SEO, paid ads, analytics, CRM, and marketing AI.
  • 💼Build your network through company visits and expert speakers
  • 🌍Study with 50+ nationalities in a 95% international environment.
  • 🎓Small, personalised classes in central Barcelona

In 12–24 months: Lead projects, grow your network, and launch your career in Europe 

More than a degree, it’s your shortcut to an International Digital Marketing Career.

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Digital Marketing Programme Structure

Our Master in Digital Marketing offers flexible study options tailored to your career goals, whether you are an EU student seeking career progression or an international student aiming for global career opportunities in Spain, with the added benefit of studying in Barcelona, a thriving international business hub. 

Flexible Degree Pathways

Specialisation Path Fast-track Your Career Advancement

Core Modules - 40 ECTS
  • Analytics 
  • SEO 
  • Social Media Marketing 
  • Search Engine Marketing (SEM) 
  • Emerging Technologies in Marketing 
  • CRM & Data 
  • Performance Marketing 
  • Brand Storytelling through Content
  • UX & Design
  • Data Science & AI in Marketing
  • Impact Labs – 8 ECTS
  • Thesis Final Project – 12 ECTS
  • 1 Year
  • Schedule – 2–3 evenings per week (18:00–21:00) 

Graduate with a Double Degree

  • 🎓 ESEI Private Degree (career-focused, practical)
  • 🎓 UCAM Título Propio (university-level, internationally recognised)

ESEI International Business School

  • Authorised by the Catalan Department of Education (Code: 08075402)
  • Aligned with European Higher Education Area (EHEA)
  • CUALIFICAM accreditation process (2026)
  • Memberships in AEEN and EUPHE.

Universidad Católica de Murcia (UCAM)

  • Recognised university in Spain (RUCT Code: 066)
  • 5-Star QS Rating (Teaching & Internationalisation)
  • Top 40 globally for Quality Education (THE Impact Rankings 2024)

* A título propio is a flexible, industry-aligned university qualification in Spain, designed for international careers.

▪ Double Degree Awarded by ESEI + UCAM: 10.500€
▪ Single Degree Awarded by ESEI: 9.700€

TUITION FEES & EXCHANGE RATES / ACADEMIC YEAR

Leadership Path Ideal for: Future Leaders & Career Changer

Core Modules - 40 ECTS
  • Analytics 
  • SEO 
  • Social Media Marketing 
  • Search Engine Marketing (SEM) 
  • Emerging Technologies in Marketing 
  • CRM & Data 
  • Performance Marketing 
  • Brand Storytelling through Content
  • UX & Design
  • Data Science & AI in Marketing
  • Electives – 16 ECTS
  • Sustainability and Social Impact – 5 ECTS
  • Agile Methodology (European Scrum Certificate) – 5 ECTS
  • Coaching Course – 6 ECTS
  • Impact Labs & Capstone Project – 18 ECTS
  • 1 – 1,5 Year(s)
  • Schedule – 2–3 evenings per week (18:00–21:00) 

Graduate with a Double Degree

  • 🎓 ESEI Private Degree (career-focused, practical)
  • 🎓 UCAM Título Propio (university-level, internationally recognised)

ESEI International Business School

  • Authorised by the Catalan Department of Education (Code: 08075402)
  • Aligned with European Higher Education Area (EHEA)
  • CUALIFICAM accreditation process (2026)
  • Memberships in AEEN and EUPHE.

Universidad Católica de Murcia (UCAM)

  • Recognised university in Spain (RUCT Code: 066)
  • 5-Star QS Rating (Teaching & Internationalisation)
  • Top 40 globally for Quality Education (THE Impact Rankings 2024)

* A título propio is a flexible, industry-aligned university qualification in Spain, designed for international careers.

▪ Double Degree Awarded by ESEI + UCAM: 14.500€
▪ Single Degree Awarded by ESEI: 13.700€

TUITION FEES & EXCHANGE RATES / ACADEMIC YEAR

Career Accelerator Path Ideal for: Maximum Employability & International Career Entry

Core Modules - 40 ECTS
  • Analytics 
  • SEO 
  • Social Media Marketing 
  • Search Engine Marketing (SEM) 
  • Emerging Technologies in Marketing 
  • CRM & Data 
  • Performance Marketing 
  • Brand Storytelling through Content
  • UX & Design
  • Data Science & AI in Marketing
  • Extended Electives – 20 ECTS
  • Sustainability and Social Impact – 5 ECTS
  • Agile Methodology (European Scrum Certificate) – 5 ECTS
  • Coaching Course – 6 ECTS
  • Impact Labs – 8 ECTS
  • Capstone Project – 18 ECTS
  • Internship & Professional Development – 18 ECTS
  • 2 Years
  • Schedule – 2–3 evenings per week (18:00–21:00) 

Graduate with a Double Degree

  • 🎓 ESEI Private Degree (career-focused, practical)
  • 🎓 UCAM Título Propio (university-level, internationally recognised)

ESEI International Business School

  • Authorised by the Catalan Department of Education (Code: 08075402)
  • Aligned with European Higher Education Area (EHEA)
  • CUALIFICAM accreditation process (2026)
  • Memberships in AEEN and EUPHE.

Universidad Católica de Murcia (UCAM)

  • Recognised university in Spain (RUCT Code: 066)
  • 5-Star QS Rating (Teaching & Internationalisation)
  • Top 40 globally for Quality Education (THE Impact Rankings 2024)

* A título propio is a flexible, industry-aligned university qualification in Spain, designed for international careers.

▪ Double Degree Awarded by ESEI + UCAM: 16.000€
▪ Single Degree Awarded by ESEI: 15.200€

TUITION FEES & EXCHANGE RATES / ACADEMIC YEAR

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Learn Through Real Business Experience

This is not a traditional lecture-based degree. At ESEI, you learn through Project-Based Learning (PBL):

  • Work on real company projects every semester
  • Participate in business simulations & case studies
  • Engage with industry professionals in class
  • Attend company visits & learning walks in Barcelona

You graduate with hands-on experience that employers value worldwide.

Click below to find out why this could be your next best move.
Learn more →

Field visits:

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Our Digital Marketing Faculty

Mery von Bernard

Mery von Bernard

Barbara Casas

Barbara Casas

Elisenda Williams

Elisenda Williams

Ausias

Ausias Acarin Wieland

George-Chilton

George-Chilton

Career Support at ESEI

At ESEI, our Career Services are designed to support your career outcomes in digital marketing and maximise your employability from day one. We guide you beyond the classroom, helping you turn your studies into real career opportunities in global marketing, analytics, and digital transformation. 

From your first project to your first full-time role, you benefit from career mentoring, CV and interview preparation, and access to internships and job opportunities—ensuring you graduate ready to stand out in the global job market. 

Here’s what you can expect:

🌐 Before You Graduate
  • Build your professional network from day one
  • Meet employers during marketing events
  • Connect with 10+ marketing companies semester
  • Improve your CV, LinkedIn, and interview skills
💼 During Your Programme
  • Gain experience through internships (€400–€800/month)
  • Work in areas such as Digital Marketing, Performance Marketing, Data & Analytics and strategic roles
  • Join startups and multi-nationals in Barcelona 
🚀 After You Graduate
  • Expected starting salary: €28K–€45K
  • Career paths: Digital Marketing, Growth & Performance Strategy, Data Analytics & SEO
  • Strong global employability and career growth 
Companies that Employ ESEI Students & Alumni:
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Student Testimonials
Meet ESEI Students During the SEMrush Visit

“The visit was both exciting and highly informative. We participated in a workshop where we were coached on how to approach recruiters”

Looking for a Fully Online Option?

Education should adapt to you, not the other way around. At ESEI, we provide flexible learning pathways designed for busy professionals and international students. Find out how our fully online Master in Business Management combines academic excellence with total geographical freedom. Click below to learn more about our virtual campus. Learn more →
ONline
FAQ – Master in Digital Marketing & MBA in Barcelona

What is a Master in Digital Marketing? 

A Master in Digital Marketing is a postgraduate degree focused on developing advanced skills in digital strategy, online marketing channels, data analytics, and customer engagement. At ESEI in Barcelona, the programme combines practical digital marketing training with real-world projects, preparing students to design, execute, and optimise marketing campaigns in international business environments. 

Barcelona is one of Europe’s leading hubs for digital innovation, startups, and international business. Studying a Digital Marketing degree in Barcelona allows you to gain global exposure, access internship opportunities, and build a strong professional network in a multicultural and entrepreneurial environment. 

The Master in Digital Marketing is ideal for graduates and early-career professionals who want to build expertise in digital marketing, analytics, and growth strategies. It is designed for students seeking a practical, international digital marketing degree, even without prior experience in marketing. 

No, you do not need a marketing background. The programme is designed to support students from diverse academic fields, providing both foundational knowledge and advanced digital marketing skills needed to succeed in the industry. 

Yes. The Master in Digital Marketing is 100% taught in English, allowing international students to study in Barcelona in a global classroom and prepare for international digital marketing careers. 

You will develop practical skills in: 

  • Digital marketing strategy and campaign execution 
  • SEO, SEM, and performance marketing 
  • Data analytics and marketing optimisation 
  • CRM, customer experience, and personalisation 
  • AI and marketing technologies 

These skills prepare you for data-driven marketing roles in global companies. 

Yes. The programme is built around project-based learning, where students work on real business challenges, marketing campaigns, and case studies. It also includes industry projects, simulations, and company collaborations, ensuring strong employability. 

Graduates can pursue roles such as: 

  • Digital Marketing Manager 
  • Performance / Growth Marketing Specialist 
  • SEO / SEM Specialist 
  • Social Media Manager 
  • CRM & Marketing Automation Manager 
  • Digital Analyst 

The programme prepares students for high-demand digital marketing careers in Europe and globally. 

Yes. The programme is validated by a recognised Spanish university (UCAM), ensuring international academic recognition while focusing on practical skills and employability in global markets. 

Yes, many students combine their studies with part-time work. The programme also supports career development through practical projects, networking opportunities, and exposure to companies in Barcelona.

An MBA in Digital Marketing is an advanced postgraduate programme focused on leadership, strategy, and digital transformation. It combines digital marketing expertise with business management skills, preparing students for senior and leadership roles in international organisations. 

A Master in Digital Marketing focuses on building specialised skills in digital marketing and analytics, making it ideal for early-career professionals. 

An MBA in Digital Marketing goes further by developing leadership, strategic thinking, and management capabilities, preparing students for managerial and executive roles. 

Yes. The programme includes specialisation modules, electives and applied projects aligned with your career goals. 

A 90 ECTS MBA is typically completed in 1–1.5 years and focuses on fast-track career progression with intensive learning and a strong emphasis on applied projects. 

A 120 ECTS MBA (2 years) offers a more extended experience, including an internship and professional development modules in the second year, allowing you to combine studies with career building and job search in Barcelona.  

Barcelona offers access to multinational companies, innovation hubs, and a strong international network. Studying an MBA in Digital Marketing in Barcelona combines career opportunities with a high quality of life and a global business environment. 

You typically need a bachelor’s degree, English proficiency, and supporting documents such as CV, impact statement (motivation letter), and recommendation letter. Work experience is recommended but not mandatory.  

Graduates can pursue roles such as Digital Marketing Manager, Growth Manager, Marketing Consultant, or Head of Marketing.   

Yes, the MBA in Digital Marketing is validated by UCAM and awarded alongside ESEI, ensuring recognised academic standards and strong alignment with global business practices.

Non-EU students need a student visa, proof of admission, valid passport, and supporting documents. ESEI provides guidance throughout the visa and relocation process after admission.

The 120 ECTS MBA pathway allows students to stay longer in Barcelona during their studies, giving them more time to pursue internships and career opportunities.

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