Master the cutting-edge skills needed to excel in today’s dynamic digital marketing landscape. With a focus on the latest techniques and technologies, you’ll create impactful campaigns and make data-driven decisions that drive success.
Our Master in Digital Marketing positions you as a strategic thinker and leader. The curriculum, tailored to industry demands, immerses you in a transformative learning experience, harnessing digital tools and strategies to achieve remarkable results.
Whether you’re aiming to craft compelling online campaigns, optimise digital presence, or lead transformative digital marketing strategies, our Master in Digital Marketing will equip you with the tools and insights necessary to thrive in this ever-evolving field.
Our Digital Marketing programme prepares you with essential skills and knowledge for success in the dynamic digital marketing industry and includes the following components essential for becoming an industry expert.
Specialised Modules within the Digital Marketing programme include:
This course is designed to integrate academic learning with real-world business experience through a 3-month internship. You will develop practical skills, understand workplace dynamics, and learn to communicate your experiences professionally. The course emphasises reflective practice, professional reporting, and personal and career development.
Agile constitutes a set of principles and practices designed to assist teams in producing better products, faster. It places emphasis on communication, collaboration, and accountability within software development. In our workshops, you will be taught how to apply Agile principles to any business organisation. You will learn to build effective cross-functional teams, prioritise work effectively, and manage projects without losing sight of what matters most: results!
Upon successful completion of this course, students will receive the Certification ICP – MKG from ICAgile.
With the Capstone Project, you’re not just learning how to solve problems and think critically. You’re also learning how to apply those skills in real-world settings. The capstone project is a multi-faceted assignment that replaces the Master’s thesis and serves as a culminating academic and intellectual experience. As part of your assessment, you will be encouraged to think critically, solve challenging problems, and develop skills to prepare you for contemporary business.
With elective modules, you can choose from over 40 courses that will help you learn new skills—whether that’s in a field related to your specialisation or not. You’ll have the flexibility to tailor your education to what’s most relevant for your career.
The Impact Lab modules empower you with practical skills essential for your professional journey. Through hands-on experiences, workshops and seminars, you will enhance expression, writing, design, creativity, and technological proficiency, including AI tools. Learning walks and field visits offer direct interaction with Digital Marketing industry professionals, providing insights into practices and trends. This approach not only deepens understanding but also fosters career skills like navigating professional environments and building connections, ensuring you are well-prepared for their chosen fields.
The Sustainability and Social Impact Module will inspire you to lead organisations in making a lasting social and environmental impact on a global scale. Through a project-based approach and field visits, you will learn how to lead sustainability projects and connect with organisations and leaders in Barcelona committed to CSR programs.
In these workshops, you have the opportunity to apply their knowledge through project-based learning, collaborating on initiatives with ESEI and other organisations such as Tree Nation and BCorp to promote more sustainable businesses.
Our Career Coaching sessions prepare you for your next career progression in the world of Sports. With the guidance of our coaches, you will refine your personal brand to distinguish yourself in the competitive job market. Additionally, you will receive advice on addressing common career hurdles and crafting a personal roadmap to elevate your career to the next level.
The thesis final project serves as a culmination of learned skills and an opportunity to explore an area relevant to future careers in Sports. It emphasises critical thinking, negotiation, planning, implementation, social skills, presentation skills, finance and budgeting, creativity, research, and data analysis.
You can choose from options including an academic research paper contributing to the literature, a business plan aimed at attracting investment, or a marketing plan. The project must demonstrate understanding of current issues faced by the company and industry, emerging trends, technology’s impact, and competitor behaviour.
The project must be between 6,000 to 10,000 words.
Our Digital Marketing programme offers various degree options tailored to your career goals, from a Spanish Titulo Propio with UCAM to an officially accredited programme with Collège de Paris, each with varying ECTS credits.
Our Digital Marketing programme offers degree options tailored to your career goals, from a Spanish Titulo Propio with UCAM to an officially accredited programme with Collège de Paris, each with varying ECTS credits.
Our Digital Marketing programme offers accreditation from UCAM (Spain) or College de Paris (France), plus an exclusive ESEI Private degree—enhancing your global career opportunities based on your selected pathway.
UCAM is highly ranked globally, with a 5-star QS rating, strong positions in THE rankings, and recognized excellence in teaching, research, and industry collaboration.
Ideal for students seeking an internationally recognised and accredited degree that makes an impact on employers.
Recognised with French Government certifications RNCP, Qualité FLE, Qualiopi, plus Erasmus+ and Eduniversal rankings for academic excellence and quality.
Ideal for students seeking an internationally recognized and accredited degree along with possibility of further study in field.
Learn from the best digital marketing minds in the world. Our faculty consists of experienced digital marketing professionals and business experts with real insight and a wealth of knowledge to pass on to you. We are dedicated to delivering innovative, relevant, and timely programmes that put you ahead of the game.
Are you dreaming of turning your passion for digital marketing into an actual professional career?
Complete your Masters in Digital Marketing at ESEI and transform your career! Our programme is the Best Master in Digital Marketing and will help you keep up with the latest skills you need to successfully navigate the digital world.
At ESEI International Business School you will gain the career-ready knowledge that employers are looking for and increase your career potential and personal brand by demonstrating
At ESEI, you will increase your career potential and personal brand by demonstrating:
Received from ESEI International Business School and our pool of top Digital Marketing professionals.
By being immersed in ESEI’s multicultural community of students and faculty. Over 115 countries have been represented at ESEI since its founding in 1989!
Received through ESEI’s commitment to project-based learning assessment approach.
Developed through networking opportunities with top business executives you will meet during your Master programme.
The field visits are thoughtfully designed to provide students with firsthand exposure to the realities of their respective industries.
A choice that makes the difference.
Answer all of your questions
Our Master in Digital Marketing programme is a one-year programme, which is run over two academic semesters: fall semester (October to February) and spring semester (February to June). You can choose to start the programme either in the Fall or Spring.
Our Master is run on weekdays in the evenings from 6pm to 9pm. You will have classes 2-3 times per week, which allows you to work and study at the same time.
Additionally, if you are a non-EU student who requires a student visa to study in Spain, our Digital Marketing programme meets the student visa requirements of full time study in Spain.
Students must attend at least 5 out of 7 sessions for each module. They cannot miss more than 2 classes for any reason. Absence will only be justified for observance of religious holidays. All Medical appointments, family commitments, etc. Must fall within the allowed absence.
Each module within our Digital Marketing programme has 4 assessment components: a group submission (40%), an individual submission (20%) and a formal oral presentation (20%) for your module project, as well as a participation grade (20%) based on your participation during classes.
Yes! Within your classes, you will have guest speakers in your discipline, and some of your course projects will happen in collaboration with a real business. Additionally ESEI runs guest speaker sessions throughout the year, some of which will focus specifically on Digital Marketing, and all of which will provide relevant insights for you. Furthemore, you will have visits open throughout the year to different local companies giving you insight into the Barcelona business landscape.
If you are looking for an internship in Digital Marketing, Barcelona is the perfect city to find one. There are many opportunities in various sectors, so you can find something that’s a perfect match for you! ESEI will post new internship offers on its digital platform regularly, but you should also attend some of the many networking events the city has to offer. It’s all about making connections and creating opportunities!
We offer assistance with finding internships with our dedicated Career Services team, who are in direct contact with companies and HR agencies and provide up-to-date internship opportunities. Find out more about our Career Services here.
Our Master in Digital Marketing is accredited by Universidad Católica de Murcia (UCAM). UCAM is a state-accredited and top-ranking Spanish university that validates and jointly awards the Master in Digital Marketing degree. We have partnered with UCAM because we believe that it is important for the Best Master in Digital Marketing to be validated by an institution with high academic standards and with a proven track record of delivering high-quality education.
The specific type of master's degree awarded for completing the Master in Digital Marketing program is a "Título Propio." In Spain, a Título Propio is a recognized and respected credential that demonstrates a high level of expertise in a particular field. Find more information here .
Upon successful completion of the programme, you will obtain two degrees: a private Masters degree from ESEI International Business School, and a título propio universitario from Universidad Católica de Murcia (university qualification awarded directly by UCAM). The title of both degrees will state Master in Digital Marketing.
You'll be presented with your Digital Marketing ESEI diploma at our graduation ceremony, which typically takes place in July. If you need proof of your degree completion for work or other reasons, we can provide a signed letter to use as proof until you receive your actual diploma. If you are eligible for the UCAM degree, it will arrive up to 12 months after completing the programme requirements. You can email us at [email protected] if you have any specific questions about your diploma or degree.
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