In today’s rapidly evolving business landscape, the synergy between data science, artificial intelligence, and marketing strategies has emerged as a pivotal driver of success. Our Master Course in Data Science and AI in Marketing is designed to equip students with the advanced knowledge and skills necessary to navigate this dynamic intersection. This comprehensive program delves into the cutting-edge techniques that harness the power of data-driven insights and AI-driven innovations to revolutionize marketing decision-making and elevate the customer experience.
This master course is a deep dive into the fusion of data science, artificial intelligence, and marketing, offering a holistic understanding of how these domains converge to reshape the marketing landscape. Students will explore a range of topics that form the core of this transformative discipline.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Seni Kamara, has an extensive background in the dynamic realm of digital transformation, this seasoned expert stands as a beacon of guidance. Their profound engagement in groundbreaking programs and mastery of cutting-edge technologies, including the formidable GPT-4 API, has established them as a frontrunner in the ever-evolving digital landscape.
Leveraging a wealth of knowledge and expertise, our faculty member employs a strategic approach in consultations and training sessions. Through their adept guidance, clients embark on a journey of value-driven transformation and sustainable innovation. By bridging the gap between technological advancements and practical application, they empower individuals and enterprises to navigate complexities and seize opportunities with confidence.
Join us in engaging with this visionary faculty member, Seni Kamara, and unlock a world of insights, innovation, and transformative growth that will undoubtedly shape the trajectory of your digital endeavors.
