In today’s rapidly evolving business landscape, the synergy between data science, artificial intelligence, and marketing strategies has emerged as a pivotal driver of success. Our Master Course in Data Science and AI in Marketing is designed to equip students with the advanced knowledge and skills necessary to navigate this dynamic intersection. This comprehensive program delves into the cutting-edge techniques that harness the power of data-driven insights and AI-driven innovations to revolutionize marketing decision-making and elevate the customer experience.
This master course is a deep dive into the fusion of data science, artificial intelligence, and marketing, offering a holistic understanding of how these domains converge to reshape the marketing landscape. Students will explore a range of topics that form the core of this transformative discipline.
Duration
Language
ECTS
Semester
Block
Level
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
Cassio Volcan is a distinguished leader in the software and embedded engineering sector, boasting over 14 years of comprehensive experience complemented by more than 8 years in leadership roles, including CTO, Head of Development/Engineering, Tech Lead, and Engineering Manager. His profound expertise encompasses the entire spectrum of software development and testing, with a particular focus on architecting and implementing real-world solutions across a diverse client base.
Casio’s career is marked by significant achievements in developing and testing both Cloud-based and Embedded Systems, demonstrating his versatility and innovative approach to solving complex engineering challenges. His expertise extends to a variety of industries, including medical, automotive, offshore, digital signage, aerospace, and industrial fields, showcasing his ability to adapt and excel in multiple technological environments.
With a deep understanding of Cloud technologies, software architecture, and real-time software development, Casio excels in creating solutions tailored to the specific needs of clients in sectors as varied as medical and automotive devices, consumer electronics, and industrial controls. His specialization in firmware development, IEC60601, and MISRA C standards, coupled with his skills in reverse engineering and software process improvement, further establish him as an expert in his field.
As an educator, Cassio Volcan focuses on sharing his extensive knowledge in software and embedded engineering, cloud computing, and system architecture. His courses are designed to equip students with the practical skills and theoretical understanding necessary to navigate and succeed in the highly technical and evolving engineering landscape. Through his teaching, Cassio Volcan emphasizes the importance of addressing real client needs, engineering management, and the application of industry standards and practices.
Cassio Volcan’s impact on students goes beyond imparting technical knowledge; he inspires a generation of engineers to approach problem-solving with creativity, precision, and a deep sense of responsibility towards the real-world applications of their work. His dedication to excellence in engineering and leadership prepares students for the challenges of developing technology in critical and diverse fields, encouraging them to strive for innovation and quality in their future careers.
