Dive into the dynamic world of digital marketing strategy and technologies with our specialized master’s degree course. The Digital Marketing Strategy and Technologies course is designed to provide you with a deep understanding of how various digital tools can be strategically harnessed to achieve a company’s long-term mission and objectives.
Navigate the intricate landscape of modern marketing as you delve into the strategic utilization of cutting-edge tools. From the influential realm of social media and impactful email marketing to the intricacies of SEO/SEM, apps, and automation – you’ll explore how organizations ingeniously leverage these tools to effectively market their products and services with this course in Digital Marketing Strategy and Technologies.
Equip yourself with the knowledge and skills to orchestrate impactful digital marketing campaigns that align with the broader mission of the company. Join us in this transformative learning journey, where you’ll emerge as a proficient strategist capable of driving meaningful growth in today’s competitive business landscape.
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ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
Seni Kamara stands at the confluence of economics, digital transformation, and data-driven marketing, embodying the spirit of innovation that defines the modern business landscape. With a rich background in Economics complemented by advanced studies in Digital Transformation and Data-Driven Marketing, Seni offers a nuanced understanding of how digital technologies are reshaping the global economy. As an academic researcher and educator, he is dedicated to unlocking the potential of digital innovation through a rigorous, data-centric approach to marketing strategy and digital transformation.
At ESEI Business School, Seni Kamara enriches the academic community as a faculty member, guiding both organizations and individuals through the complexities of the digital age. His focus on integrating artificial intelligence within business operations to drive sustainable growth and market leadership reflects the cutting-edge nature of his teaching and consulting work.
Seni’s core expertise lies in the strategic application of digital transformation principles and data-driven marketing strategies. His work is characterized by a pragmatic approach to incorporating AI and other digital technologies into business operations, aiming to achieve not just growth, but sustainable leadership in the market. This holistic perspective is grounded in his foundational knowledge of economics, allowing for a comprehensive approach to digital challenges and opportunities.
As a teacher, Seni specializes in courses that cover Digital Transformation, Data-Driven Marketing, and the integration of AI in business. His academic and practical insights equip students with the knowledge and skills to navigate and lead in the digitally transformed marketplace. Seni’s approach to education is deeply influenced by his research, which investigates the intersection of technology and business, offering students a forward-looking perspective on marketing and operations.
Seni Kamara’s impact on students transcends traditional teaching, inspiring a new generation of leaders to embrace innovation and adaptability in the face of rapid digital change. Through his emphasis on data-centric marketing strategies and the thoughtful integration of AI into business practices, he prepares students to lead with confidence and creativity. His guidance helps students to not only understand the current digital landscape but to also anticipate and shape future trends in business and technology.
