Storytelling has become an essential force in business and marketing. In this module, you will explore how brands create meaningful connections with their customers using storytelling techniques. You will learn how to use content marketing to communicate the values that a brand and its audience share. And, you will discuss how to compel the audience to take action using content that resonates with them.
● Understand the importance of brand storytelling in content marketing
● Develop an effective content marketing strategy that uses storytelling as its core principle
● Create powerful pieces of content that drive conversions