Storytelling has become an essential force in business and marketing. In this module, you will explore how brands create meaningful connections with their customers using storytelling techniques. You will learn how to use content marketing to communicate the values that a brand and its audience share. And, you will discuss how to compel the audience to take action using content that resonates with them.
● Understand the importance of brand storytelling in content marketing
● Develop an effective content marketing strategy that uses storytelling as its core principle
● Create powerful pieces of content that drive conversions
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
George Chilton is the creative director of Hubbub Labs, a content marketing agency, offering digital and content marketing services to startups and education companies. He is also Co-founder of Cooperativa de Serveis Lingüístics de Barcelona, a language services co-operative, and contributor at Entrepreneur Magazine – with a focus on startups, marketing and public relations.
Vivien Magyar is a content marketing strategist, writer and brand storyteller based in Barcelona. She works with high-growth SaaS startups with a B2B focus looking to connect with their customers and generate leads. Vivian has experience in several industries ranging from edtech to vacation rentals.
