Are you ready to harness the power of storytelling to transform your business and marketing strategies? Welcome to the immersive world of our Master Course in Brand Storytelling through Content. In today’s dynamic landscape, where emotional resonance and authentic connections are paramount, mastering the art of storytelling is no longer an option – it’s a necessity.
Storytelling has evolved from a mere narrative technique to a driving force in business and marketing. This master course delves deep into the heart of this transformation, guiding you through the intricate tapestry of brand storytelling. Over the duration of this course, you will acquire the skills and insights needed to captivate your audience, foster genuine connections, and incite action through compelling content.
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
George Chilton is a dynamic and creative force in the field of digital and content marketing, with a deep passion for helping businesses—especially startups and education companies—thrive in the digital age. As the Creative Director of Hubbub Labs, George brings a wealth of experience and innovative strategies to the table, offering services that are tailored to drive growth and enhance online presence. His marketing approach is holistic, emphasizing the power of compelling content and copy to engage audiences and foster meaningful connections.
George serves as the Creative Director at Hubbub Labs, where he leads a team dedicated to crafting impactful digital and content marketing strategies. In addition to his role at Hubbub Labs, George is a co-founder of the Cooperativa de Serveis Lingüístics de Barcelona, a language services cooperative that emphasizes quality and community in linguistic services. His diverse experience also includes contributing insightful articles to Entrepreneur Magazine, focusing on startups, marketing, and public relations.
With a background that spans teaching English Language Teaching (ELT), translation, editing, and proofreading, George’s expertise is multifaceted. His journey from an ELT teacher to a leading figure in digital marketing illustrates a profound understanding of communication in all its forms. His work as a former principal and managing editor at a public relations company, along with his contributions to Pearson Education as an assistant editor, underscore his ability to craft messages that resonate.
George’s specialties include digital and content marketing, startup growth strategies, public relations, and effective communication. His real-world experience as a volunteer judge for the Chilean government accelerator programme Start-Up Chile SEED G17 adds a practical, hands-on dimension to his teaching, offering students insights into what it takes to succeed in competitive, innovative environments.
George Chilton’s impact on students extends beyond conventional marketing teachings; he inspires entrepreneurial thinking and a creative, problem-solving mindset. His extensive background in content creation, combined with a deep understanding of the startup ecosystem, provides students with a comprehensive view of digital marketing’s role in business growth. George’s dedication to fostering innovation and his pragmatic approach to digital marketing equip students with the tools they need to navigate and excel in the ever-evolving digital landscape.
