Where you’ll embark on a transformative journey into the realm of digital visibility and online prominence. In this module, we unravel the intricate mechanics behind how websites rise through the ranks of search engine results and become the go-to destinations for users seeking information, products, and services.
In an era where online presence is paramount, understanding the art and science of SEO is a powerful skill. This module is meticulously crafted to equip you with the knowledge and techniques needed to navigate the digital landscape effectively. By the end of this module, you will:
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Ausiàs stands out as an exceptional professor, embodying unique web development expertise. His academic and professional journey, marked by a blend of scientific acumen and technological prowess, has shaped him into a remarkable educator and industry influencer.
Ausiàs embarked on his distinctive path by delving into web development alongside his pursuit of a Microbiology degree. This unconventional start paved the way for his remarkable ascent. In 1998, his talents caught the attention of Altavista, where he made significant contributions to front-end development and SEO, leaving an indelible mark on the company’s digital landscape.
Committed to perpetual growth, Ausiàs fortified his foundation with Master’s degrees in both Web Accessibility and Project Management, enriching his capabilities beyond the technical realm. His quest for knowledge extended to global conferences, where he not only imbibed the latest trends but also contributed his insights, establishing himself as a thought leader.
The trajectory of his career reflects his versatility and expertise across various roles. He seamlessly transitioned between in-house web developer roles and freelance consulting engagements, collaborating with esteemed entities such as:
This broad exposure enabled him to tackle an array of projects, from microsites and corporate extranets to intranets, e-commerce platforms, and e-learning solutions. His collaborations with distinguished agencies like Alfa9, Saatchi & Saatchi, and Grey further showcased his adaptability and effectiveness.
In 2008, Ausiàs co-founded Kukoa, a groundbreaking venture focused on Digital Project Direction and SEO Strategic consultancy. With a keen focus on Local SEO, E-commerce strategy, International SEO, and SEO/CRO Strategic Assessment, Kukoa emerged as a hub of innovation. Ausiàs’ expertise catered to a diverse clientele, spanning industries such as hospitality, automotive, insurance, and retail, creating a tangible impact across various sectors.
What truly distinguishes Ausiàs is his insatiable curiosity and unyielding dedication to excellence. As an educator, he seamlessly marries scientific principles with cutting-edge technology, inspiring students to traverse new frontiers at the intersection of science and digital innovation.
