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Where you’ll embark on a transformative journey into the realm of digital visibility and online prominence. In this module, we unravel the intricate mechanics behind how websites rise through the ranks of search engine results and become the go-to destinations for users seeking information, products, and services.
In an era where online presence is paramount, understanding the art and science of SEO is a powerful skill. This module is meticulously crafted to equip you with the knowledge and techniques needed to navigate the digital landscape effectively. By the end of this module, you will:
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
Ausiàs Acarin Wieland is a versatile and innovative professional whose career intersects the dynamic fields of web development, digital marketing, and microbiology. With a foundational academic background in Microbiology and advanced degrees in Web Accessibility and Project Management, Ausiàs brings a unique blend of scientific rigor and digital creativity to the ESEI Business School. His early foray into web development and SEO, starting with a significant role at Altavista in 1998, set the stage for a career marked by continuous learning and professional evolution.
Ausiàs serves as a faculty member at ESEI Business School, where he imparts his extensive knowledge and experience in digital project direction, SEO strategy, and web development. His role is instrumental in preparing students for the complexities and challenges of the digital world, equipping them with the skills necessary to navigate and succeed in various online platforms.
With a career that spans more than two decades, Ausiàs has developed a profound expertise in front-end development, SEO, and digital strategy. His work encompasses a wide array of projects, including microsites, corporate extranets, intranets, ecommerce, and elearning platforms. His strategic consultancy work through Kukoa, a company he co-founded in 2008, highlights his capability in delivering innovative solutions across diverse industries such as hospitality, retail, insurance, and more.
Ausiàs specializes in teaching subjects related to web development, digital marketing, and SEO. His comprehensive understanding of the digital landscape, combined with practical experience in managing complex projects, allows him to offer invaluable insights into effective digital strategies and project management. He is particularly adept at conveying technical knowledge in an accessible and engaging manner, ensuring students are well-prepared for the digital challenges of their future careers.
Ausiàs Acarin Wieland’s teaching goes beyond imparting technical skills; he inspires students to think critically and innovate within the digital space. His diverse background and hands-on experience with major clients and projects provide a rich source of real-world case studies and learning opportunities. Students benefit from his ability to translate complex digital marketing and web development concepts into actionable knowledge, preparing them for successful careers in an increasingly digital world.
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