In the dynamic landscape of modern business, where the quest for customer engagement reigns supreme, the art of cultivating enduring relationships between brands and their customers has emerged as a pivotal strategic endeavor. However, amid the pursuit of fostering these sustainable connections, numerous marketers find themselves entangled in the complexities and overlook the fundamental tenets that underpin genuine engagement. The Customer Relationship Management module stands as an illuminating beacon, equipping marketers with the profound insights and strategies necessary to not only approach customer engagement but to truly connect on a profound level.
At its core, this master’s module is designed to transcend conventional marketing paradigms by emphasizing a holistic and bird’s-eye perspective on customer engagement. It goes beyond superficial tactics and transient interactions to unravel the intricacies of the entire customer journey. In doing so, participants are empowered to grasp the vital role of all principal stakeholders, gaining an in-depth understanding of how each touchpoint contributes to the grand tapestry of the customer-brand relationship.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Ruth Fuente brings a rich and diverse background to our esteemed faculty, marked by a fervent dedication to fostering individual growth and a wealth of experience in the fields of Psychology, Human Resources, Management of Educational Centers, and Business Administration. Ruth’s profound commitment to nurturing the development of individuals is showcased through her multifaceted career journey spanning over a decade, as well as her entrepreneurial spirit and coaching expertise.
Education
Ruth Fuente holds an impressive academic portfolio, which underpins her comprehensive understanding of human behavior, organizational dynamics, and strategic management. She earned her Degree in Psychology, a testament to her foundation in understanding the intricacies of the human mind and behavior. This foundation was further refined with her attainment of a Master’s degree in Human Resources, equipping her with the tools to facilitate seamless employee growth within organizations. Subsequently, Ruth pursued a Master’s in Management of Educational Centers, solidifying her grasp on the intersection of education and management. Her academic pursuits culminated in an MBA, symbolizing her prowess in strategic decision-making and business acumen.
Professional Expertise
With over a decade of hands-on experience, Ruth has significantly contributed to the enhancement of HR departments across various industries. Her tenure in HR roles has been marked by a relentless dedication to helping employees navigate and advance in their professional journeys. Ruth’s guidance and mentorship have propelled numerous individuals toward achieving their career aspirations, thus underscoring her profound impact on organizational growth and employee satisfaction.
Entrepreneurial Ventures and Coaching
Beyond her corporate engagements, Ruth Fuente is a dynamic entrepreneur and coach. Her entrepreneurial ventures reflect her innovative mindset and capacity to seize opportunities in the ever-evolving business landscape. As a coach, she leverages her multidisciplinary background to empower individuals to unlock their full potential, fostering personal and professional development.
