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Welcome to the Online Growth module, a dynamic and hands-on course that will empower you with the essential skills and knowledge to craft and execute effective online strategies that drive growth and success. This practical module will guide you through a step-by-step journey, equipping you with the tools to build a comprehensive and result-oriented Go-To-Market (GTM) strategy in the digital landscape.
In this course, you will delve into the intricacies of the lead generation process, gaining a deep understanding of each stage’s significance and impact. You will navigate the multifaceted world of online marketing funnels, learning how to guide clients seamlessly through various funnel stages for optimal conversion rates. Drawing upon real-world experiences and insights from top leaders in the tech industry, you will gain access to battle-tested frameworks and systems that have driven the growth of industry giants.
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
Tina Louise is a dynamic marketing strategist whose career is defined by her passion for marrying cutting-edge technologies with forward-thinking marketing strategies to elevate brand visibility, drive revenue growth, and enhance user engagement. With 20 years of experience in the marketing realm, particularly within the health & fitness, technology, and hospitality industries, Tina has demonstrated an exceptional ability to develop and implement digital marketing strategies that yield measurable results for both startups and established organizations.
Tina’s professional journey is distinguished by her strategic approach to marketing, where data-driven insights and creative innovation converge to produce remarkable outcomes. Her expertise is particularly notable in her work with high-profile brands such as MyFitnessPal, Airbnb, Adobe, Ogilvy, and Interbrand, where she has left a significant mark through her contributions to brand strategy and digital engagement.
Tina Louise excels in crafting comprehensive digital marketing strategies, focusing on behavior change to prevent diseases and promote healthy longevity. Her approach is deeply rooted in understanding consumer behavior, enabling her to tailor strategies that resonate with target audiences and drive significant improvements in health outcomes and brand engagement.
Beyond her professional achievements, Tina is also dedicated to mentoring the next generation of entrepreneurs and marketing professionals. Over the past five years, she has mentored over 200 founders and startups, guiding go-to-market strategy, growth, channel optimization, and strategic planning, earning a 4.98 overall rating for her mentorship. Her teaching specialties include digital marketing strategy, brand development, consumer behavior analysis, and the application of technology in marketing to achieve business and health objectives.
Tina Louise’s impact on her students and mentees is profound, inspiring them to think strategically and leverage technology to not only achieve business success but also contribute to societal well-being. Her passion for creating healthy longevity and preventing diseases through behavior change permeates her teaching, motivating students to pursue marketing with a purpose. Under her guidance, students learn to harness data-driven insights and creative solutions to tackle real-world challenges, preparing them for successful careers in the rapidly evolving digital landscape.
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