Call us now: +34 934 17 46 77
Call us now: +34 934 17 46 77
Dive into the dynamic world of digital marketing strategy and technologies with our specialized master’s degree course. The Digital Marketing Strategy and Technologies course is designed to provide you with a deep understanding of how various digital tools can be strategically harnessed to achieve a company’s long-term mission and objectives.
Navigate the intricate landscape of modern marketing as you delve into the strategic utilization of cutting-edge tools. From the influential realm of social media and impactful email marketing to the intricacies of SEO/SEM, apps, and automation – you’ll explore how organizations ingeniously leverage these tools to effectively market their products and services with this course in Digital Marketing Strategy and Technologies.
Equip yourself with the knowledge and skills to orchestrate impactful digital marketing campaigns that align with the broader mission of the company. Join us in this transformative learning journey, where you’ll emerge as a proficient strategist capable of driving meaningful growth in today’s competitive business landscape.
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ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.