In the dynamic landscape of modern business, effective communication and strategic public relations (PR) play a pivotal role in shaping an organization’s success. This comprehensive module delves into the intricacies of communication infrastructure and its strategic management while highlighting the crucial role of PR in crafting and disseminating an organization’s message.
Throughout this course, you will explore the strategic dimensions of communication, focusing on the art of aligning messaging with organizational objectives. The course begins by examining the fundamental principles of communication infrastructure and dissecting the channels, technologies, and frameworks that underpin effective information flow. From there, you will delve into the strategic nuances of PR and its impact on crafting, delivering, and managing an organization’s narrative.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Dr. Elena Emma is an esteemed faculty member in the Age of Change Department, specializing in transitional coaching, diversity, and inclusion, as well as the restructuring and enhancement of systems, processes, and relationships for both individuals and organizations. With a wealth of experience and a dynamic approach, Dr. Emma contributes significantly to the understanding and practice of change in the modern world.
Areas of Expertise:
1. Expertise in Expansive Arenas: Dr. Emma’s expertise spans a diverse array of individuals and organizations, including executives, entrepreneurs, professionals, managers, educators, accountants, artists, writers, and students. Her adaptable skills are pivotal in driving transformational change across various sectors and demographics.
2. Business Solutions Extraordinaire: In the realm of business, Dr. Emma has achieved remarkable success, addressing challenges such as startups, aggressive growth, business distress, cash flow crisis, department malfunction, organizational chart restructuring, culture enhancement, team building and training, and investment search. Her strategic insights and practical guidance have turned obstacles into opportunities for countless businesses.
Areas of Research:
Dr. Emma’s research pursuits are equally expansive, delving into experimental theories that encompass alternative classroom environments, startup design and development, organizational structures, transitional coaching, and the innovative integration of expressive art therapy in business school teaching. Her multidisciplinary approach enriches the educational landscape and informs transformative strategies.
