In today’s dynamic business landscape, the art of strategic event management has emerged as a potent tool for effectively communicating a company’s brand identity. This module, “Strategic Event Management for Brand Communication,” delves into the realm of harnessing smartly planned and meticulously executed events to amplify brand presence and engagement.
Whether you’re a marketing enthusiast, a business professional, or an aspiring event planner, this course provides a comprehensive understanding of how events can drive brand recognition, generate enthusiasm, boost sales, and foster deeper connections with the target audience.
Duration
Language
ECTS
Semester
Block
Level
ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Antoine Delmas is a dynamic and visionary French entrepreneur making waves in the vibrant city of Barcelona. With a specialized focus on the intersection of Technology, Hospitality, and Experiential Marketing, he has forged a remarkable path in the business world. As a seasoned professional with a diverse portfolio of successful ventures, Antoine brings a wealth of knowledge and expertise to his role as an educator and mentor.
Currently, at the helm of various thriving projects, Antoine Delmas exemplifies the spirit of innovation and strategic thinking. His ventures stand as testaments to his ability to navigate complex markets and create impactful solutions. Beyond his entrepreneurial pursuits, Antoine has taken on a significant role in nurturing the next generation of business leaders.
As an educator, Antoine is deeply committed to sharing his insights and experiences with young entrepreneurs. His areas of expertise include Lean Startup methodology, Entrepreneurship, and Innovation. With a primary goal of guiding teams toward launching successful businesses, mitigating risks associated with novel ideas, and achieving the elusive Product-Market Fit, Antoine’s guidance has become indispensable to aspiring entrepreneurs.
Antoine Delmas’ philosophy centers around the idea of continuous growth and exploration. His dedication to building new projects and assembling diverse, motivated teams is matched only by his unquenchable thirst for learning. His journey serves as an inspiration to both his students and peers, a living testament to the possibilities that arise when innovation is coupled with resilience and a hunger for knowledge.
In a rapidly evolving business landscape, Antoine remains a steady compass for those seeking to navigate the challenges of entrepreneurship. His blend of hands-on experience, strategic acumen, and a relentless pursuit of improvement defines him as not only a successful entrepreneur but also an invaluable resource for the entrepreneurial community.
