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In today’s dynamic business landscape, the art of strategic event management has emerged as a potent tool for effectively communicating a company’s brand identity. This module, ” Events Management for Brand Communication,” delves into the realm of harnessing smartly planned and meticulously executed events to amplify brand presence and engagement.
Whether you’re a marketing enthusiast, a business professional, or an aspiring event planner, this course provides a comprehensive understanding of how events can drive brand recognition, generate enthusiasm, boost sales, and foster deeper connections with the target audience.
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
Antoine Delmas is a beacon of innovation and entrepreneurship in the bustling city of Barcelona. As a French entrepreneur with a keen eye for the convergence of Technology, Hospitality, and Experiential Marketing, Antoine has carved a distinctive path in the business world. His diverse array of successful ventures showcases his expertise and strategic prowess, making him an invaluable asset as an educator and mentor at ESEI Business School.
At the forefront of several prosperous projects, Antoine exemplifies the essence of strategic innovation and entrepreneurial spirit. His leadership not only drives his ventures forward but also lights the way for the next generation of business leaders. In his role as an educator, Antoine commits himself to imparting the wealth of knowledge and real-world experience he has accumulated over the years to young, aspiring entrepreneurs.
Antoine’s expertise spans the Lean Startup methodology, Entrepreneurship, and Innovation. His primary focus is on guiding teams toward the successful launch of their businesses, reducing the risks associated with new ventures, and achieving the critical Product-Market Fit. His hands-on approach and practical insights into the dynamics of startup development and market engagement make him an essential guide for those embarking on the entrepreneurial journey.
With a passion for nurturing emerging talent, Antoine specializes in teaching courses that revolve around entrepreneurship, innovation, and the practical application of the Lean Startup methodology. His teaching is deeply influenced by his philosophy of continuous growth and exploration, aiming to inspire students to pursue their projects with resilience, strategic thinking, and an insatiable desire for learning.
Antoine Delmas’ impact on his students transcends traditional academic boundaries. He serves as a living example of what it means to continuously innovate, adapt, and thrive in a rapidly changing business landscape. His commitment to sharing his journey and insights fosters a learning environment that is not only informative but also immensely inspiring. Students leave Antoine’s classes equipped not just with theoretical knowledge, but with the mindset, tools, and courage to navigate the complexities of entrepreneurship and innovation in the real world.
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