Master in Tourism and
HOSPITALITY MANAGEMENT

This module offers a truly practical perspective on the strategic aspects of hotel management, and on its importance to the successful operations of hotels. It covers the areas of Human Resources, Quality Management and Customer Service Management. The course highlights the importance of Human Resources to the development of successful hotels, covering the essential aspects from recruitment and selection to incentives and rewards. It also introduces strategies in hospitality Quality Management that elevate and measure the level of quality for both customers and employees. Students will learn how to implement the SERVQUAL model within a hospitality organization.

This module looks at Revenue Management in the hospitality and tourism sector.

The management and knowledge of Revenue in hospitality is one of the main ways to improve and increase the income of a hotel, restaurant or any company in the tourism sector in general. In this subject students will learn and discuss the relationships between Revenue management tools and techniques, in order to understand the best way to design a Revenue Management Plan according to different scenarios influenced by internal and external factors, as well as the ways in which offer and demand works. Students will check the different models and channels of distribution, as well as the main tools used for the development of the activity of a Revenue Manager.

Every brand is looking for engagement, but in seeking to facilitate that sustainable relationship between a brand and its customers, many marketers end up losing track of the basics and squandering the opportunity to really connect. This module provides strategies to approach engagement with a bird’s-eye view of the principal stakeholders in the customer journey.

MICE is a competitive arena. To be successful, your event needs to not only be different; it must appear different before it even takes place. It must also go smoothly, and this requires an ability to plan, market, finance, organise and execute the process seamlessly. This module helps students understand what it takes to organise and manage a large-scale event and discover the trends of the MICE industry.

This module aims to introduce the critical success factors for effective verbal and nonverbal communication in the context of the workplace, both in terms of internal communication and external communication, including training students in public speaking. It looks at different negotiation and conflict resolution techniques and the various contexts they may be applied in. The course also develops students’ networking skills and expands their networking opportunities in the city of Barcelona, giving students the opportunity to put what they learn into practice.

This module will explore international business theory and practices in order to give students a strong understanding of the 21st century international business context and the challenges faced by managers in the international business situations. It will look closely at International Human Resources Management and Cross-cultural Management. The IHRM element deals with the complex world of managing expatriate assignments, and working with systems of reward, incentive, job design, recruitment and selection across a myriad of cultural complexities. Students will also consider Cross-cultural Management which is a complex area. This module does not seek to be all things to all people, rather it examines the influence of cultural factors on organizations and its management, and helps students to develop, through a reflective and interactional process, their intercultural communicative competence.

This module helps us to discern the various industries and sectors that make up the tourism industry and its economic repercussions, understand how a successful public-private partnership is key for sustainable, effective and long-term tourism development. It makes the most of our location in a key centre of tourism, as we examine the key factors of the Barcelona business tourism model. We also explore new trends in tourism by taking the case of Barcelona as a model for new types of tourist offerings, and examine each of them, their attraction and positioning, and the conditions and circumstances which facilitate their success.

This module looks at branding and marketing in the tourism industry, with a particular focus on luxury brand management and destination management and marketing. The course will address the imaging and positioning of tourist destinations and common strategies of promotion. Students will examine the developments and challenges in managing luxury brands, what is at stake, and how the brand can be protected in an ever-changing section of the market. They will also explore and understand the concepts and theories relevant to destination management and marketing.

This module covers the infrastructure for communication and the way in which it can be managed strategically, as well as the strategic role of PR in how an organisation’s message is built and communicated. It will focus on the defining of communication goals and how resources can be selected and applied to achieve these goals. Content strategies will be examined through case studies, and students will explore how other business functions come into play in an integrated communications strategy. The strategic role of PR in both the creation and management of organisational reputation and image will also be evaluated, and the course will pay particular attention to the impact of new media technologies on the world of spin, image and relationships.

This module examines the particular characteristics and frameworks of the tourism and hospitality business and evaluates the scope for innovation within them. We examine business models which generate consistent and successful value propositions, but also explore disruptive products and processes which can bring great success. This module helps us put to rest the expression “if it isn’t broken, don’t fix it”, by examining the customer journey in their interaction with real life products and brands in the hospitality and tourism sectors, and identifies where innovation can be made.

One academic year which is divided into two semesters:
Fall Semester (October to January) / Spring Semester (February to June)

All our Masters programmes are offered 3 days per week, from 18:30 to 21:30, and that is to allow our students to have professional careers in liaison to their postgraduate studies. Each course encompasses 18 teaching hours.

As per the Spanish Government, students are eligible to carry out internships during the course of their academic programme; after which you can change your student visa to post-study visa to find a job for the first year, then you can change to work permit when you find a job. We also offer an additional Specialization MBA programme which you can take after the first year to earn an MBA. It is also one year long and earns you a total of 120 ECTs. After you complete the two years, you can change your student visa to post-study visa to find a job for the first year, then you can change to a work permit when you find a job.

We are a recognised Higher Education Institution in Spain. Our Master’s degrees are private degrees awarded directly by ESEI and the Universidad Católica de Murcia (UCAM). At the end of your studies, you will receive two separate degrees from both ESEI International Business School and the Universidad Católica de Murcia (UCAM).
UCAM validates and jointly awards degrees of the following programmes: Master in Business Management, Master in International Relations and International Business, Master in Marketing and Communication, Master in Tourism and Hospitality Management.

If you’re interested in applying soon to secure your spot in the programme, you can be considered for a conditional acceptance that is only pending your final degree and transcripts. So you can apply with your up to date transcripts and the other admissions requirements; & once you complete your Bachelor degree and receive the final transcripts, you send them to us before the start of the Master programme.

The ESEI private diploma will be presented during the graduation ceremony, which usually takes place in July. If you need confirmation of the completion of your programme urgently, we prepare a letter signed by the school which serves this purpose. If you are eligible for the UCAM diploma

ESEI offers a dynamic programme of guest speakers, field visits and social events which are all included on top of your core academic programme.

You should try your best to attend all classes, though we understand that on occasion this can be impossible. Therefore, our master programme attendance policy allows you to miss 2 out of 6 classes per module, unjustified. The only reason an absence would be justified, meaning it wouldn’t count as one of your 3 permitted absences, is if you are unwell and can provide an official medical note. Remember that any absence will hinder your learning and thus likely jeopardise your results. 

Each module has 4 assessment components: a group submission (40%), an individual submission (20%) and a formal oral presentation (20%) for your module project, as well as a participation grade (20%) based on your participation during classes.

You must complete a thesis paper of 15,000-17,000 words, which is due at the end of your one-year programme. You have the choice between an academic research paper in which you must conduct primary research, and a business plan. You will have a programme tutor who will guide you through the process and help you hone your thesis throughout the year, and the Head of Academics will run Thesis Clinic slots so you can have one-on-one support from the academic department too.

Absolutely. Within your core programme, there are a number of events and guest speakers that link your classes to industry such as hotel visits and a field trip to one of the biggest tourism fairs in Europe. Your projects are also sometimes connected with real business cases.

Barcelona is full of opportunities, particularly in your specialization area given that fact that it is a major global tourism hub. ESEI will post internship offers on its digital platform regularly, but you should also attend some of the many networking events the city has to offer around this discipline. It’s all about making connections and creating opportunities!