This module offers a truly practical perspective on the strategic aspects of hotel management and its importance to the successful operations of hotels. It covers the areas of Human Resources, Quality Management, and Customer Service Management.
The course highlights the importance of Human Resources to the development of successful hotels, covering the essential aspects from recruitment and selection to incentives and rewards. It also introduces strategies in hospitality Quality Management that elevate and measure the level of quality for both customers and employees. Students will learn how to implement the SERVQUAL model within a hospitality organization.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, teamwork, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Ariel Castillo is a distinguished expert in the field of in-company business training, bringing over 18 years of invaluable experience as the director of Castelheart SL, a prominent company renowned for delivering comprehensive training solutions to businesses across Spain. With a passion for education and a deep-rooted commitment to fostering professional growth, Ariel has established himself as a key figure in enhancing workforce skills and driving organizational success.
Education has been the cornerstone of Ariel’s journey, as evident from his impressive academic background. Holding a Ph.D. from Cardiff Metropolitan University, he has demonstrated his dedication to rigorous research and the pursuit of advanced knowledge. His doctoral studies have equipped him with a solid foundation for understanding the intricacies of business dynamics and effective training methodologies.
Ariel’s pursuit of academic excellence further led him to attain an MBA from ESERP Business and Law School, further refining his strategic acumen and leadership abilities. This dual focus on business and law underscores his holistic approach to organizational development and his capacity to navigate the complexities of modern business environments.
Notably, Ariel’s educational journey began with a Bachelor’s degree in Hotel and Tourism Management from Escuela de Turismo y Hotelería de Córdoba, Argentina. This foundational education not only shaped his early perspectives on customer service and industry dynamics but also laid the groundwork for his future endeavors in training and development.
