This module offers a truly practical perspective on the strategic aspects of hotel management and its importance to the successful operations of hotels. It covers the areas of Human Resources, Quality Management, and Customer Service Management.
The course highlights the importance of Human Resources to the development of successful hotels, covering the essential aspects from recruitment and selection to incentives and rewards. It also introduces strategies in hospitality Quality Management that elevate and measure the level of quality for both customers and employees. Students will learn how to implement the SERVQUAL model within a hospitality organization.
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ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
Ariel Castillo stands out as a leader in the field of business training and education, with a distinguished career as the director of Castelheart SL. With over 18 years of experience, his company has been at the forefront of delivering in-company business training across Spain, demonstrating a profound commitment to enhancing the skills and competencies of professionals in various industries. Ariel’s academic credentials, including a PhD from Cardiff Metropolitan University, an MBA from ESERP Business and Law School, and a Bachelor in Hotel and Tourism Management from Escuela de Turismo y Hotelería de Córdoba, Argentina, underscore his expertise and dedication to lifelong learning.
As the director of Castelheart SL, Ariel Castillo leverages his extensive experience and academic background to provide top-notch business training services. His leadership has guided the company to become a respected name in professional development, catering to the diverse needs of businesses throughout Spain.
Ariel’s core expertise lies in developing and implementing comprehensive business training programs designed to meet the evolving needs of professionals and organizations. His multifaceted educational background, spanning hotel and tourism management to business administration and law, equips him with a unique perspective on leadership, management, and operational excellence. His PhD research adds a layer of depth to his understanding of business theory and practice, further enhancing his ability to deliver impactful training.
In his teaching role, Ariel specializes in courses that integrate practical business insights with theoretical knowledge. His areas of focus include leadership development, strategic management, tourism and hospitality management, and the application of research methodologies in business. Ariel’s approach to education is characterized by a commitment to real-world applicability, ensuring that students gain skills and knowledge that are directly transferable to their professional lives.
Ariel Castillo’s impact on students is marked by his ability to bridge the gap between academic theory and business reality. Through his comprehensive training programs and engaging teaching style, he inspires students to pursue excellence in their careers and to approach professional challenges with strategic thinking and innovative solutions. Ariel’s dedication to fostering a learning environment that is both informative and transformative prepares students to lead and succeed in a competitive global marketplace.
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