Revenue Management in the dynamic hospitality and tourism sector. This module is designed to equip students with the essential skills and knowledge to excel in optimizing revenue streams for hotels, restaurants, and various businesses within the tourism industry. In an increasingly competitive market, mastering revenue management has become a cornerstone for sustained success.
Throughout this course, students will delve into the intricacies of revenue management, discovering how it serves as a pivotal strategy for enhancing profitability and ensuring long-term viability. By examining the delicate balance between pricing, demand, and capacity, students will gain a comprehensive understanding of how revenue management contributes to maximizing revenue and minimizing costs
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, teamwork, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Aida Munoz brings a wealth of industry expertise and a distinguished career in the hospitality sector to our faculty. As the Director of Revenue Strategy at Hotel Investment Partners, Aida has consistently demonstrated her prowess as a commercial and growth strategist, cementing her reputation as a leading authority in revenue strategy within the field. Her remarkable journey is underscored by her dedication to excellence and an unwavering commitment to professional development.
With an extensive track record of success, Aida has held a series of influential managerial roles that have contributed to her exceptional insights into revenue optimization. Her experiences span across both regional and global levels, with a remarkable tenure at esteemed hotel chains such as Meliá Hotels International and Dolce Sitges. These positions of increasing responsibility have allowed her to refine her skills in revenue management, setting new standards for revenue strategy implementation.
Aida’s leadership is defined by her relentless pursuit of excellence and her mantra, “Doing your best means never stop trying!” This philosophy encapsulates her approach to both professional and personal endeavors. She firmly believes in pushing boundaries, embracing challenges, and consistently seeking innovative solutions. Her ability to navigate the dynamic landscape of the hospitality industry, coupled with her dedication to ongoing learning, makes her an invaluable asset to our faculty.
Students will have the privilege of learning from Aida’s real-world insights and experiences, gaining practical knowledge in revenue management that can be immediately applied in their careers. Her commitment to fostering a collaborative and engaging learning environment ensures that students not only grasp the intricacies of revenue strategy but also develop a mindset of continuous improvement and resilience.
