Welcome to the exciting world of Branding and Marketing for Tourism! In this module, we delve into the captivating realm of branding and marketing within the dynamic tourism industry. Our focus will be centered on luxury brand management and destination management and marketing, providing you with comprehensive insights and skills to navigate these specialized fields.
In an era where experiences are cherished and memories are sought after, crafting a compelling brand story is paramount. Throughout this course, we will dissect the intricate art of imaging and positioning tourist destinations, unraveling the strategies that underpin effective promotion. By analyzing case studies and real-world scenarios, you will grasp the essential tactics that drive successful destination branding and marketing campaigns.
Duration
Language
ECTS
Semester
Block
Level
ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Josep Maria Capella brings a wealth of expertise and a diverse background to our faculty team in the field of tourism marketing. As an accomplished independent consultant, he has made a significant impact on various marketing projects within the tourism sector. With a robust portfolio of experiences and collaborations, Josep has played a pivotal role in shaping the branding and marketing landscape of prominent organizations and destinations.
Having worked with renowned names such as Biosphere de Sostenibilidad, Hotel Neptuno, Carvisa, Camping Las Dunas Bungalow Park, Camping Caravaning Bungalow Park El Escorial, Cambrils Park Resort, and Complex Esportiu Futbol Salou, Josep has demonstrated a keen understanding of the intricacies involved in promoting and managing tourism experiences. His contributions have spanned a range of domains, from sustainable tourism initiatives to luxury hospitality branding.
Prior to establishing his consultancy practice, Josep cultivated his skills and insights through esteemed roles with well-established companies. Notably, his tenure at Activa Online, Universal Studios Port Aventura, Nutrexpa, Lancaster Group, and his involvement in the iconic COOB 92 Juegos Olímpicos Barcelona 92 showcase his dynamic career trajectory. These experiences have enriched his understanding of marketing dynamics, consumer behavior, and strategic planning within the context of large-scale events and enterprises.
Josep’s commitment to excellence and his ability to navigate the ever-evolving tourism and marketing landscape make him an invaluable addition to our faculty team. His real-world insights and hands-on experiences will undoubtedly provide students with a unique perspective on the practical applications of branding and marketing strategies within the tourism industry.
