In the dynamic realm of Meetings, Incentives, Conferences, and Exhibitions (MICE Tourism), standing out from the crowd is essential for success. This competitive arena demands more than just creativity; it necessitates the ability to envision and present an event as extraordinary even before it unfolds. The Events Management of MICE Tourism course is designed to equip participants with the knowledge and skills required to excel in this high-stakes industry.
This comprehensive course delves into the multifaceted world of MICE tourism, focusing on the strategic intricacies that lead to impactful and seamless execution. From conceptualization to post-event analysis, you will gain insights into every phase of event management. The course covers the fundamental pillars that underpin a successful MICE event, including planning, marketing, financing, organization, and execution.
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
Esther Lopez is a distinguished figure in the field of international communication and corporate event management, with over 15 years of experience leading high-profile events and serving as the Director of International Communication and Event Agencies. Her exceptional career is marked by a series of successful endeavors, notably her significant contribution to the Mobile World Congress, where she has demonstrated an unparalleled commitment to innovation and customer loyalty.
Esther’s expertise in orchestrating high-level corporate events has established her as a leader in the event planning industry. Her role as the External Events Official Partner of the Mobile World Congress underscores her capacity to manage one of the tech industry’s most pivotal gatherings. Through her leadership, she has not only elevated the event’s stature but also contributed to setting new benchmarks for the global technology community.
Specializing in high-level corporate events, Esther has carved a niche for herself through her creative vision and strategic approach to event management. Her dedication to exceeding client expectations and her ability to lead with innovation and strategy have distinguished her as a thought leader in her field. Esther’s impact on the Mobile World Congress and her continued efforts to foster long-term customer loyalty are testaments to her skill and dedication.
Esther brings to the classroom a wealth of knowledge in event planning, strategic communication, and innovation management. Her specialties include the design and execution of corporate events, strategic planning for customer engagement, and the application of innovative practices to ensure event success. Students learning under Esther’s guidance receive insights grounded in real-world experience, preparing them to navigate the complexities of international event management and communication.
Esther Lopez’s influence on her students extends beyond traditional event planning concepts. She instills in them a passion for innovation, strategic thinking, and the pursuit of excellence in every endeavor. Through her experience as a key figure in the Mobile World Congress, she provides students with a unique perspective on the importance of staying ahead in a rapidly evolving industry. Esther’s dedication to developing effective strategies for long-term success equips her students with the tools they need to become future leaders in the world of corporate events and international communication.
