Master in Tourism and Hospitality Management 2018-03-23T12:50:48+00:00
11 spots available for October 2018

Advance your career and leadership skills

in the booming tourism and hospitality industry

ESEI’s Master in Tourism and Hospitality Management is a practical degree accredited by the Universidad Católica de Murcia (UCAM), ideal for people passionate about consumer relations, innovation, strategy and hotel management.

Tourism is a growing and competitive sector with a wealth of international job opportunities. The industry’s recession-proof character, fast-paced innovation, and varied nature is a great fit for ambitious graduates looking for a challenge.

icon accreditation

Accredited by
UCAM



60
ECTS


100% in
English


Full time
Evening classes
18:30 – 21:30


October / February
Intakes


Tuition
8.800€

<div class="post-content"> <h2 class="card-details" style="text-align: center;" data-fontsize="35" data-lineheight="30">Applied Objectives</h2> <ul style="list-style-type: square;"> <li>To acquire the management skills, abilities and techniques necessary to develop successfully in an international environment</li> <li>To work with case studies in order to learn about the professional standards in the sector and to improve related aptitudes</li> <li>To acquire skills and learn proper practices related to teamwork, international vision, interdisciplinary practice and problem solving</li> <li>To become a member of a network of classmates, tutors, faculty members, experts in tourism and hotel management, which will allow the development of the contacts necessary to enter and succeed in the sector</li> </ul> <h2 class="card-details" style="text-align: center;" data-fontsize="35" data-lineheight="30">Conceptual Objectives</h2> <ul style="list-style-type: square;"> <li>To study the global tourism panorama and its different lines of business and to learn to recognize areas of potential growth</li> <li>To analyse various operational strategies and techniques applied to hospitality management and other aspects of tourism</li> <li>To explore matters of interest related to hotel management and administration in all its dimensions</li> </ul> </div>

<div class="post-content"> <h2 class="card-details" style="text-align: center;" data-fontsize="35" data-lineheight="30">Professional development pathways</h2> <p style="text-align: left;">ESEI graduates go on to lead a great variety of successful careers, from professional skateboarders to company CEO´s.<br> Here are the most typical career paths which follow on from a masters in Hospitality Management and Tourism:</p> <ul> <li style="text-align: left;">Director and other positions of responsibility in hotels</li> <li style="text-align: left;">Management of non-hotel tourist establishments</li> <li style="text-align: left;">Organisation and planning of conferences</li> <li style="text-align: left;">Management of tour operators and agencies</li> <li style="text-align: left;">Public relations and customer service</li> <li style="text-align: left;">Online marketing applied to the tourism sector</li> <li style="text-align: left;">Strategic consulting in tourism management</li> </ul> </div>

<div class="post-content"> <h2 class="card-details" style="text-align: center;" data-fontsize="35" data-lineheight="30">FALL SEMESTER &ndash; POSTGRADUATE IN HOSPITALITY MANAGEMENT</h2> <p><style type="text/css" scoped="scoped"> }</style></p><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13781-1"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13781-1" data-target="#6137f8c64f39a1ff9" href="#6137f8c64f39a1ff9"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Management Immersion Module</div></a></h4></div><div id="6137f8c64f39a1ff9" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p> <p>All new masters students will take this module before beginning the core courses. These serve as refresher courses for someone who has been out of school for some time or as courses which help to acquaint you with the central and essential aspects of the subjects on which you will build and diversify during the masters. The module includes the following courses:</p> <ul> <li>Principles of finance</li> <li>Principles of marketing</li> <li>Principles of management</li> <li>Principles of operations</li> </ul> <p></p></div></div></div><p></p> <p></p></div></div><style type="text/css" scoped="scoped"> }</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13781-2"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13781-2" data-target="#1dec1dafbb97b2a6c" href="#1dec1dafbb97b2a6c"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Professional skills module</div></a></h4></div><div id="1dec1dafbb97b2a6c" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p> <p>All continuing masters students will take this module to prepare for their final thesis and defence, which are both at the end of this final semester. The module also contains a session on communication skills- the giving and receiving of feedback in particular &ndash; to support and enhance the open peer-assessment on the masters programmes.</p> <ul> <li>Communication Skills</li> <li>Professional Development</li> </ul> <p></p></div></div></div><p></p> <p></p></div></div><style type="text/css" scoped="scoped"> }</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13781-3"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13781-3" data-target="#7374a431b621e72a6" href="#7374a431b621e72a6"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Hotel management and operations</div></a></h4></div><div id="7374a431b621e72a6" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p> <ul> <li>Hotel Management</li> </ul> <p>This module offers a truly practical perspective on the strategic aspects of hotel management, and on its importance to the successful operations of hotels.</p> <ul> <li>Leadership</li> </ul> <ul> <li>Staffing</li> </ul> <p>This module highlights the importance of Human Resources to the development of successful hotels, covering the essential aspects from recruitment and selection to incentives and rewards.</p> <ul> <li>Quality management</li> </ul> <p>This module introduces strategies in hospitality management that elevate and measure the level of quality for both customers and employees. Students will learn how to implement the SERVQUAL model within a hospitality organization.</p> <ul> <li>Food and beverage management</li> </ul> <p>This module highlights the specific management challenges and opportunities in managing a bar, lounge or food service establishment. It includes the specifics of cost control, purchasing, and also processes such as the service sequence, order taking and service-ware handling.</p> <ul> <li>Revenue management</li> </ul> <ul> <li>MICE</li> </ul> <p>MICE is a competitive arena. To be successful, your event needs to not only be different; it must appear different before it even takes place. It must also go smoothly, and this requires an ability to plan, market, finance, organise and execute the process seamlessly.</p> <p></p></div></div></div><p></p> <p></p></div></div><style type="text/css" scoped="scoped"> }</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13781-4"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13781-4" data-target="#618e21fa58d28a22b" href="#618e21fa58d28a22b"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Client relationship management</div></a></h4></div><div id="618e21fa58d28a22b" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p> <ul> <li>Customer service management</li> </ul> <p>This module aims to help students identify, understand &amp; implement quality customer service, and recognize barriers to its delivery. We will discuss methods of attracting, retaining and motivating customers and explore how employee satisfaction and loyalty are directly related to guest satisfaction and loyalty.</p> <ul> <li>CRM</li> </ul> <p>Every brand is looking for engagement, but in seeking to facilitate that sustainable relationship between a brand and its customers, many marketers end up losing track of the basics and squandering the opportunity to really connect. This module provides strategies to approach engagement with a bird’s-eye view of the principal stakeholders in the customer journey.</p> <p></p></div></div></div><p></p> <p></p></div></div><style type="text/css" scoped="scoped"> }</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13781-5"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13781-5" data-target="#9598460a1301f33fb" href="#9598460a1301f33fb"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Professional communication skills</div></a></h4></div><div id="9598460a1301f33fb" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p> <ul> <li>Negotiation Skills</li> </ul> <p>The aim of this course is to help the student understand and control emotions through a system of decision-based negotiation. It teaches us how to ignore the siren call of the final result, which we can’t really control, and focus instead on the activities and behaviour that we can and must control in order to negotiate with the pros.</p> <ul> <li>Presentation Skills</li> <li>Conflict Resolution</li> </ul> <p>The module aims to introduce current thinking and practice in the field of conflict resolution, conflict management and conflict transformation, including conflict prevention and peace-building. Can conflicts be prevented, and how are they brought to an end? Is it possible to deal with the root causes of conflict?</p> <p></p></div></div></div><br> <strong>Total 22,5 ECTS + 7,5 ECTS for Project work</strong><p></p> <h2 class="card-details" style="text-align: center;" data-fontsize="35" data-lineheight="30">SPRING SEMESTER &ndash; POSTGRADUATE IN TOURISM</h2> <p><style type="text/css" scoped="scoped"> }</style></p><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13781-5"></div></div><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13781-6" data-target="#f3c1fef3ad6f82c21" href="#f3c1fef3ad6f82c21"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Management in international Business</div></a></h4></div><div id="f3c1fef3ad6f82c21" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p> <ul> <li>International human resource management</li> </ul> <p>IHRM deals with the complex world of managing expatriate assignments, and working with systems of reward, incentive, job design, recruitment and selection across a myriad of cultural complexities; both national and organisational. This module looks at what they key issues are involved.</p> <ul> <li>Cross cultural management</li> </ul> <p>As culture is a complex area, this module does not seek to be all things to all people. Instead, it examines the influence of cultural factors on the organization and its management, and helps students to develop, through a reflective and interactional process, their intercultural communicative competence.</p> <ul> <li>Budgeting and controlling</li> </ul> <p>This module looks at budget forecasting and detailed financial analysis for effective budget management.<br> </p></div></div></div><p></p> <p></p></div></div><style type="text/css" scoped="scoped"> }</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13781-7"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13781-7" data-target="#555ae68af2cc67c37" href="#555ae68af2cc67c37"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Global tourism</div></a></h4></div><div id="555ae68af2cc67c37" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p> <ul> <li>The tourism industry and its environment</li> </ul> <p>This module helps us to discern the various industries and sectors that make up the tourism industry and its economic repercussions, understand how a successful public-private partnership is key for sustainable, effective and long-term tourism development. lastly, making the most of our location in a key centre of tourism, we will examine the key factors of the Barcelona business tourism model.</p> <ul> <li>New trends in tourism</li> </ul> <p>In this module we take Barcelona as model for new types of tourist offerings, and examine each of them, their attraction and positioning, and the conditions and circumstances which facilitate their success. We will conclude with a learning walk to visit a key player at the vanguard of innovation in tourism.</p> <p></p></div></div></div><p></p> <p></p></div></div><style type="text/css" scoped="scoped"> }</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13781-8"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13781-8" data-target="#0c3577bd067fac003" href="#0c3577bd067fac003"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Digital business</div></a></h4></div><div id="0c3577bd067fac003" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p> <ul> <li>Setting up a website &ndash; the end user experience</li> </ul> <p>This is not a web-design module, but focuses on the interaction with the web designer. In setting up a business, we know a website is necessary, but what do we ask the designer for? A good web designer can help, but we must understand what we need the website to do, and how it complements and supports our brand. This module is extremely practical and will help business owners and entrepreneurs know what to ask for and how to deal with web developers.</p> <p></p></div></div></div><p></p> <p></p></div></div><style type="text/css" scoped="scoped"> }</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13781-9"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13781-9" data-target="#de69bd52043e51531" href="#de69bd52043e51531"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">The tourism industry and its environment</div></a></h4></div><div id="de69bd52043e51531" class="panel-collapse collapse "><div class="panel-body toggle-content">This module helps us to discern the various industries and sectors that make up the tourism industry and its economic repercussions, understand how a successful public-private partnership is key for sustainable, effective and long-term tourism development. lastly, making the most of our location in a key centre of tourism, we will examine the key factors of the Barcelona business tourism model.<p></p> <p></p></div></div></div></div></div><style type="text/css" scoped="scoped"> }</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13781-10"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13781-10" data-target="#f800069ee4f28d7fd" href="#f800069ee4f28d7fd"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Branding and marketing for tourism</div></a></h4></div><div id="f800069ee4f28d7fd" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p> <ul> <li>Business ethics and CSR communication</li> </ul> <p>Sustainability is, or should be, the guiding principle of any business which hopes to last, and contribute to the world in a positive way. This module looks at the philosophy and psychology involved in ethical decision-making, and moves on to look at consequentialist thinking writ-large: CSR and corporate citizenship, and how to communicate these core strategies in a way which fits the brand and hits the mark.</p> <ul> <li>Luxury brand management</li> </ul> <p>Luxury brand management is a an evolving area of marketing and communication. Is luxury still the same as rarity? Should we still assume that skimming is the default pricing strategy for prestigious brands. this module looks at the developments and challenges in managing luxury brands, what is at stake, and how the brand can be protected in an ever-changing section of the market.</p> <ul> <li>Destination management</li> </ul> <p>In this module students will develop their understanding of concepts and theories relevant to destination management examine integrated planning models appropriate to ‘real world’ destinational contexts.</p> <p></p></div></div></div><p></p> <p></p></div></div><style type="text/css" scoped="scoped"> }</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13781-11"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13781-11" data-target="#a6ab009d748b3db10" href="#a6ab009d748b3db10"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Innovation and tourism</div></a></h4></div><div id="a6ab009d748b3db10" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p> <ul> <li>Innovation &amp; design thinking</li> </ul> <p>Disruptive products or processes can bring great success, and Innovation is possible everywhere, no matter what people tell you. This module helps us put to rest the expression “if it isn´t broken, don´t fix it”, by examining the customer journey in their interaction with real life products and brands, and identifying where innovation may be made. This approach is practical and be applied to any product or service and lead to to…who knows?</p> <ul> <li>Business models and innovation in Tourism</li> </ul> <p>This module examines the particular characteristics and frameworks of tourism business and evaluates the scope for innovation within them. We examine business models which generate consistent and successful value propositions.</p> <p></p></div></div></div><p></p> <p></p></div></div><style type="text/css" scoped="scoped"> }</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13781-12"></div></div><div class="accordian fusion-accordian fusion-single-accordian"><div class="panel-group" id="accordion-2"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="accordian-2" data-target="#0c13caeadec802ecc" href="#0c13caeadec802ecc"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">career development</div></a></h4></div><div id="0c13caeadec802ecc" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p> <ul> <li>Careers skills</li> </ul> <p>This module focuses on you and your path ahead. After reflecting on the things we really want from a career and where our passion lies, we take time to hone your personal brand both online and offline; looking&nbsp;at interview and networking&nbsp;techniques to carve out that path for yourself.</p> <p></p></div></div></div></div></div><p></p> </div>

Methodology
Willem
WillemVan Rossem
Hospitality professional with experience in operations management, quality assurance, training and consulting in hotels & resorts worldwide. He worked for Disneyland resort Paris, Walt Disney world resort and Dolce Hotels and resorts among many other companies.

Margreet
MargreetVan Egmond
Hospitality and Tourism professional, she has worked more than 10 years in a variety of fields including IT Hardware, Events Organization, and Tourism & Leisure.

logo UCAM

The Master Programme in Tourism and Hospitality Management is equivalent to 60 ECTS Credits at level 7 on the European Qualifications framework. The MBA is equivalent to 120 ECTS at level 7 on the European Qualifications Framework. Credits issued by the Universidad Católica de Murcia (UCAM).

WhatsApp chat WhatsApp us