- Setting up a website – the end user experience
This is not a web-design module, but focuses on the interaction with the web designer. In setting up a business, we know a website is necessary, but what do we ask the designer for? A good web designer can help, but we must understand what we need the website to do, and how it complements and supports our brand. This module is extremely practical and will help business owners and entrepreneurs know what to ask for and how to deal with web developers.
This is not a course for webmasters, but rather for those who need to understand how to create content for their site and associated social media platforms in a way which will get them noticed by search engines, and increase their visibility. As we better understand SEM & SEO and social media within the overall framework of digital business applications, we can focus more on inbound marketing, and gather valuable granular data about our customers.
- E-commerce and mobile business
Students of this course will examine new developments in the world of e-commerce and Mobile applications, acquiring an understanding of planning, developing, building, and implementing electronic and mobile commerce products and services, providing solutions for successful business operations large and small.