Master in Digital Entrepreneurship

SPRING Intake 2019 – ADMISSIONS OPEN!

Learn what it takes to build a successful startup

and become a skilled and knowledgeable leader

ESEI’s Master in Digital Entrepreneurship is a project-based, practical course for students who want to become leaders in digital communication and startups. You will learn about the challenges and advantages of established and emerging digital technologies and become an innovator, ready to apply your knowledge and skills to both startups and well established companies.

Fostering creativity, innovation and entrepreneurship, this master’s programme focuses on leadership, communication, strategic marketing, and finance, developing a deep understanding of business management, with a specialisation in the digital and entrepreneurial worlds.

60
ECTS

100% in
English

Full time
Evening classes
18:30 – 21:30

October / February
Intakes

Tuition
7.900€

<div class="post-content"><h2 class="card-details" style="text-align: center;" data-fontsize="35" data-lineheight="30">Applied Objectives</h2><ul style="list-style-type: square;"><li>To master the personal and professional skills necessary to successfully start a project, team or company</li><li>To develop an understanding of how innovation and creative processes can be translated into tangible actions and objectives in all business areas while always respecting the principles of corporate social responsibility</li><li>To understand the two dimensions of a company: internal (knowing how to manage strategy) and external (understanding its promotion, financing and international expansion)</li><li>To work with case studies in order to learn about the professional standards in the sector and to improve related aptitudes</li><li>To promote the good practices of teamwork, international vision, interdisciplinary practice and problem solving</li><li>To become a member of a network of classmates, tutors, faculty members and experts in corporate strategy, which will allow the development of the new contacts necessary to grow and develop personally and professionally</li></ul><h2 class="card-details" style="text-align: center;" data-fontsize="35" data-lineheight="30">Conceptual Objectives</h2><ul style="list-style-type: square;"><li>To gain a comprehensive view of the role of ICTs in the current business environment and to learn new skills that can be applied to the student’s own start-up</li><li>To cultivate the critical thinking, analytical, and practical skills necessary to develop and implement new business communication strategies in a digital environment</li><li>To acquire the leadership skills necessary to become a leader in project management and strategic communication applied to both public and private organisations</li><li>To learn how to develop comprehensive business plans and strategic communication management for start-ups</li></ul></div>

<div class="post-content"><h2 class="card-details" style="text-align: center;" data-fontsize="35" data-lineheight="30">Professional development pathways</h2><p style="text-align: left;">With training and support in the core skills of starting your own business and reaching the world through innovation in digital media, the possibilities really are endless. At ESEI we encourage you to submit your business plan as your final thesis; supported at each stage by your tutor and given honest feedback on the viability of your plan. Fine tune your ideas with the support of our experienced professionals and see where it takes you tomorrow.</p></div>

<div class="post-content"><p></p><center><em>*We are currently updating the content of this Masters to meet the evolving needs of the global market.</em></center><p></p><h2 class="card-details" style="text-align: center;" data-fontsize="35" data-lineheight="30">FALL SEMESTER</h2><p><style type="text/css" scoped="scoped">}</style></p><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13768-1"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13768-1" data-target="#50a50a89695d19f8b" href="#50a50a89695d19f8b"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Management Immersion Module</div></a></h4></div><div id="50a50a89695d19f8b" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><p>All new masters students will take this module before beginning the core courses. These serve as refresher courses for someone who has been out of school for some time or as courses which help to acquaint you with the central and essential aspects of the subjects on which you will build and diversify during the masters. The module includes the following courses:</p><ul><li>Principles of finance</li><li>Principles of marketing</li><li>Principles of management</li><li>Principles of operations</li></ul><p></p></div></div></div><p></p><p></p></div></div><br><style type="text/css" scoped="scoped">}</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13768-2"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13768-2" data-target="#c17288918d7b9e03a" href="#c17288918d7b9e03a"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Professional Skills module</div></a></h4></div><div id="c17288918d7b9e03a" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><p>All continuing masters students will take this module to prepare for their final thesis and defence, which are both at the end of this final semester. The module also contains a session on communication skills- the giving and receiving of feedback in particular – to support and enhance the open peer-assessment on the masters programmes.</p><ul><li>Communication Skills</li><li>Professional Development</li></ul><p></p></div></div></div><p></p><p></p></div></div><style type="text/css" scoped="scoped">}</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13768-3"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13768-3" data-target="#bb2e1f41c22b1a26d" href="#bb2e1f41c22b1a26d"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Management & leadership</div></a></h4></div><div id="bb2e1f41c22b1a26d" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><ul><li>Business organizations and management</li></ul><p>This module focuses on understanding and analysing the concept of management and how it relates to both the specific tasks of <em>planning, organising, leadership and control</em> within the context of the organisation.</p><ul><li>Leadership</li></ul><ul><li>Lean management</li></ul><p>This module examines the fundamentals of lean management. The student will discuss good lean management techniques in the context of defining and attaining goals and targets. The individual stages of goal development and realization are examined and recommended approaches are considered. Learn how to develop and execute a lean management system.</p><ul><li>Project management</li></ul><p>This module approaches Project Management in a systematic way, to equip students with the approaches recommended by the Project Management Institute (PMI), from scope management and time management to communicating projects to your team.</p><p></p></div></div></div><p></p><p></p></div></div><style type="text/css" scoped="scoped">}</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13768-4"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13768-4" data-target="#72aad2cec8d17debe" href="#72aad2cec8d17debe"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Strategy and environment</div></a></h4></div><div id="72aad2cec8d17debe" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><ul><li>Macroeconomic theory</li></ul><p>This module aims to introduce students to modern macroeconomic analysis of economic fluctuations and growth by looking at fiscal, monetary, labour market, exchange rate and balance of payment and trade policy issues, as well as the impact of government policy on business.</p><ul><li>Strategy formulation and implementation</li></ul><p>We develop an understanding of how businesses and organizations design and adapt their organisational strategy to gain competitive advantage.</p><p>Having the best strategic plan in the world is for nothing if the implementation goes badly. In this module we look at the crucial steps including how to manage the organisational change which comes with strategy implementation.</p><p></p></div></div></div><p></p><p></p></div></div><style type="text/css" scoped="scoped">}</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13768-5"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13768-5" data-target="#f8c649485664acf6d" href="#f8c649485664acf6d"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Technology in Business</div></a></h4></div><div id="f8c649485664acf6d" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><ul><li>Technology in Business Organisations</li></ul><p></p></div></div></div><p></p><p></p></div></div><style type="text/css" scoped="scoped">}</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13768-6"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13768-6" data-target="#eac30cde99684837f" href="#eac30cde99684837f"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Professional communication skills</div></a></h4></div><div id="eac30cde99684837f" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><ul><li>Negotiation Skills</li></ul><p>The aim of this course is to help the student understand and control emotions through a system of decision-based negotiation. It teaches us how to ignore the siren call of the final result, which we can’t really control, and focus instead on the activities and behaviour that we can and must control in order to negotiate with the pros.</p><ul><li>Presentation Skills</li><li>Conflict Resolution</li></ul><p>The module aims to introduce current thinking and practice in the field of conflict resolution, conflict management and conflict transformation, including conflict prevention and peace-building. Can conflicts be prevented, and how are they brought to an end? Is it possible to deal with the root causes of conflict?</p><p></p></div></div></div><p></p><p></p></div></div><br><strong>Total 22,5 ECTS + 7,5 ECTS for Project work</strong><p></p><h2 class="card-details" style="text-align: center;" data-fontsize="35" data-lineheight="30">SPRING SEMESTER</h2><p><style type="text/css" scoped="scoped">}</style></p><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13768-7"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13768-7" data-target="#039b4bb1cefdbb920" href="#039b4bb1cefdbb920"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Entrepreneurship</div></a></h4></div><div id="039b4bb1cefdbb920" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><ul><li>Entrepreneurship</li></ul><p>Taught by a seasoned innovator, who organises startup mentoring events in Barcelona, this practical course will immerse you in the world of an entrepreneur. The course is geared towards a final project in which the final aim is not to “succeed” but to learn what it takes to start a business and test yourself and your ideas against the realities of business.</p><ul><li>Business canvas modeling</li></ul><p>This module is taught by a seasoned entrepreneur and intrapreneur, who looks at a canvas tool which can help better understand the priorities and consequences which influence decision making as you embark on your startup or project, and help you see where the weaknesses are in your plan before you get started.</p><p></p></div></div></div><p></p><p></p></div></div><style type="text/css" scoped="scoped">}</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13768-8"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13768-8" data-target="#8b0561683747cd1cb" href="#8b0561683747cd1cb"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Financing a startup</div></a></h4></div><div id="8b0561683747cd1cb" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><ul><li>Budgeting and controlling</li></ul><p>This module looks at budget forecasting and detailed financial analysis for effective budget management.</p><ul><li>Evaluating financial sources</li></ul><p>When the research is done, the plan complete and the pitch perfected, where does the entrepreneur turn for investment? In the current climate, banks are less likely to provide the answer, but new models are emerging from cooperatives to crowdfunding. How do we choose the right source of capital for our project and how do we assess its suitability in both the short and long term? This module investigates and illuminates the options available to startups when they need to get off the ground.</p><p></p></div></div></div><p></p><p></p></div></div><style type="text/css" scoped="scoped">}</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13768-9"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13768-9" data-target="#caf064a143b82b0aa" href="#caf064a143b82b0aa"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Digital business</div></a></h4></div><div id="caf064a143b82b0aa" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><ul><li>Setting up a website – the end user experience</li></ul><p>This is not a web-design module, but focuses on the interaction with the web designer. In setting up a business, we know a website is necessary, but what do we ask the designer for? A good web designer can help, but we must understand what we need the website to do, and how it complements and supports our brand. This module is extremely practical and will help business owners and entrepreneurs know what to ask for and how to deal with web developers.</p><ul><li>SEM and SEO</li></ul><p>This is not a course for webmasters, but rather for those who need to understand how to create content for their site and associated social media platforms in a way which will get them noticed by search engines, and increase their visibility. As we better understand SEM & SEO and social media within the overall framework of digital business applications, we can focus more on inbound marketing, and gather valuable granular data about our customers.</p><ul><li>E-commerce and mobile business</li></ul><p>Students of this course will examine new developments in the world of e-commerce and Mobile applications, acquiring an understanding of planning, developing, building, and implementing electronic and mobile commerce products and services, providing solutions for successful business operations large and small.</p><p></p></div></div></div><p></p><p></p></div></div><style type="text/css" scoped="scoped">}</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13768-10"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13768-10" data-target="#1c062d66e97b52b8c" href="#1c062d66e97b52b8c"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Social media</div></a></h4></div><div id="1c062d66e97b52b8c" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><ul><li>Social media and community management</li></ul><p>A community manager is on the front lines of customer engagement. As such, it is a critical role to get right. This module examines the process involved in building and sustaining meaningful engagement with your community, and how to earn their trust to build long term relationships.</p><p></p></div></div></div><p></p><p></p></div></div><style type="text/css" scoped="scoped">}</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13768-11"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13768-11" data-target="#2aa9bbc5f1298c0b6" href="#2aa9bbc5f1298c0b6"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Innovation</div></a></h4></div><div id="2aa9bbc5f1298c0b6" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><ul><li>Innovation and design thinking</li></ul><p>Disruptive products or processes can bring great success, and Innovation is possible everywhere, no matter what people tell you. This module helps us put to rest the expression “if it isn´t broken, don´t fix it”, by examining the customer journey in their interaction with real life products and brands, and identifying where innovation may be made. This approach is practical and be applied to any product or service and lead to…who knows?</p><ul><li>Innovation and digital business</li></ul><p>Innovation plays a major role in organisational development. However, there are many different types of Innovation. This module will examine what innovation in digital business is, what type of Innovation better fits digital start-ups and how to search for it. We will Discuss new driving forces of change, such as mobile, cloud, social, big-data & M2M.</p><p></p></div></div></div><p></p><p></p></div></div><style type="text/css" scoped="scoped">}</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13768-12"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13768-12" data-target="#3c451ff9640fa6c43" href="#3c451ff9640fa6c43"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">career development</div></a></h4></div><div id="3c451ff9640fa6c43" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><ul><li>Careers skills</li></ul><p>This module focuses on you and your path ahead. After reflecting on the things we really want from a career and where our passion lies, we take time to hone your personal brand both online and offline; looking at interview and networking techniques to carve out that path for yourself.</p><p></p></div></div></div><p></p><p></p></div></div><p></p></div>

Methodology

LECTURERS

SergioAnguita

Organizer of Start-ups related events and groups such as the Barcelona Lean Start-up Circle and the Start-up Weekend. He is now also the head of the Geo-technologies area for the Cartographic and Geologic institute of Catalunya.

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RuthNash

Ruth comes with extensive experience in business administration, operations and general management positions in multinationals in services and in the direct sales industry for companies such as Deloitte.

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The Master Programme in Digital Entrepreneurship is equivalent to 60 ECTS Credits at level 7 on the European Qualifications framework. The MBA is equivalent to 120 ECTS at level 7 on the European Qualifications Framework. Credits issued by ESEI International Business School.