Master in
Digital Entrepreneurship

This module will introduce students to the concept of entrepreneurship: the principles behind it and what it means to be an entrepreneur in terms of the mindset and skills required to be successful. Students will be given an insight into the human side of entrepreneurship by looking at what the entrepreneur lifestyle is like in reality. The course will then ask students to come up with a business idea based on an everyday problem and apply the entrepreneurial mindset and tools they have encountered during the course to try and solve it.

This module introduces students to the financial issues faced by entrepreneurs and how they go about securing financing for their startups/SMEs. It explores the different options that are available to entrepreneurs for raising funds for a new business venture, and the pros and cons of these options. The course gives students an understanding of the function of venture capitalists and the venture capital cycle, as well as angel investors and private equity firms in the financing of new business ventures. It will offer insight into how these funding sources are accessed, as well as on the potential benefits and disadvantages involved. Students will examine and evaluate the funding journey from business-wide perspective, considering the nature of the business, the timing, the scale, the product/service, the market, etc. By the end of this module, students aiming to start their own business will have a good idea of where to start when it comes to financing.

Learning Outcomes:

• Demonstrate an understanding of the financial issues faced by entrepreneurs, startups and SMEs.
• Understand the differences and similarities of VC funding from other kinds of finance and understand the venture capital cycle.
• Discuss and assess the suitability of a range of potential funding methods for a particular startup project and critically appraise the final choice.

Taught by a seasoned entrepreneur and intrapreneur, this module will help students grasp the importance of a strong business model and how it can be innovated using certain thinking and practical tools. The course will look at how to design and structure a business model in a way that unleashes potential and opportunity. Students will work in depth with a canvas tool which will help them better understand the priorities and consequences which influence decision making as they embark on their own startup or project, and will help them see where the weaknesses are in their plan before they get started.

This module focuses on what it takes to write a clear, comprehensive, feasible and persuasive business plan. The business plan serves as the roadmap to an entrepreneurial journey and is crucial to the planning and implementation process of setting up a new business. Students will understand what is required from the business plan with regards to its various sections, and will be shown its value both in terms of how it aids the internal development process of a business idea and how it functions as an effective tool for the external communication of that idea. When being used for external communication of the business idea, students will consider how the business plan should be adapted according to different audiences and objectives.

This module will take students through the different digital marketing technologies available and how they can be used strategically to meet the long-term mission and goals of the company. Students will explore how organisations employ tools such as social media, email marketing, SEO/SEM, apps, automation etc. strategically to market their product/service.

This module will introduce students to the lean startup methodology which aims to reduce the product development cycle and establish the viability of a proposed business model. Taking its influence from lean manufacturing principles, the lean startup approach aims to minimise waste and focus on exercising practices that bring real value. This means avoiding substantial outside funding, sticking to a simple business model and plan, and using constant customer feedback during the product development stage to ensure the startup is creating something that truly meets customer needs. Students will work on their own idea for a minimum viable product (MVP) according to the lean startup methodology’s build-measure-learn principle.

Disruptive products or processes can bring great success, and Innovation is possible everywhere. This module helps us put to rest the expression “if it isn’t broken, don’t fix it”, by examining the customer journey in their interaction with real life products and brands, and identifying where innovation can be made. The course applies the design thinking methodology, asking students to take a systematic approach to creative problem-solving in the context of business context. This approach will be a practical exercise and can be applied to any product or service.

This course dives into hard-earned insights, frameworks, and systems from tech's top leaders and delivers a crash course in online growth that will give its participants a fully 21st century perspective on how to optimize the world of online. From acquisition and retention to user psychology and habit formation, students will draw on real examples from category-defining companies in order to learn how to solve difficult growth problems and drive results.

This module will look at the transformative impact that disruptive technologies have had on traditional business models, as well as the brand new digital business models that have emerged out of this digital revolution. For a company to launch or adapt/survive in the 21st century marketplace, a strong and innovative digital business strategy is essential. In this course, students will explore how strategies for existing or new businesses can incorporate digital change and transformational technologies to stay competitive in the marketplace. They will also consider the value that can be captured from these digital innovations, for example in terms of cost-cutting and performance enhancement. Students will focus on the importance of an integrated digital business strategy in terms of products, marketing and operations, and will explore how this strategy can be implemented, managed and communicated effectively.

This course will take place off-campus at different CoWorking Spaces around the city. In each session students will be meeting professional and active entrepreneurs, exposing them to different sectors, companies, businesspeople and work environments. The module offers a practical learning experience focused on tangible outcomes, which will guide students with their own entrepreneurial journey. The content will focus on the funding, networking and pitching stages of launching a startup.

One academic year which is divided into two semesters:
Fall Semester (October to January) / Spring Semester (February to June)

All our Masters programmes are offered 3 days per week, from 18:30 to 21:30, and that is to allow our students to have professional careers in liaison to their postgraduate studies. Each course encompasses 18 teaching hours.

As per the Spanish Government, students are eligible to carry out internships during the course of their academic programme; after which you can change your student visa to post-study visa to find a job for the first year, then you can change to work permit when you find a job. We also offer an additional Specialization MBA programme which you can take after the first year to earn an MBA. It is also one year long and earns you a total of 120 ECTs. After you complete the two years, you can change your student visa to post-study visa to find a job for the first year, then you can change to a work permit when you find a job.

We are a recognised Higher Education Institution in Spain. Our Master’s degrees are private degrees awarded directly by ESEI and the Universidad Católica de Murcia (UCAM). At the end of your studies, you will receive two separate degrees from both ESEI International Business School and the Universidad Católica de Murcia (UCAM).
UCAM validates and jointly awards degrees of the following programmes: Master in Business Management, Master in International Relations and International Business, Master in Marketing and Communication, Master in Tourism and Hospitality Management.

If you’re interested in applying soon to secure your spot in the programme, you can be considered for a conditional acceptance that is only pending your final degree and transcripts. So you can apply with your up to date transcripts and the other admissions requirements; & once you complete your Bachelor degree and receive the final transcripts, you send them to us before the start of the Master programme.

The ESEI private diploma will be presented during the graduation ceremony, which usually takes place in July. If you need confirmation of the completion of your programme urgently, we prepare a letter signed by the school which serves this purpose. If you are eligible for the UCAM diploma

ESEI offers a dynamic programme of guest speakers, field visits and social events which are all included on top of your core academic programme.

You should try your best to attend all classes, though we understand that on occasion this can be impossible. Therefore, our master programme attendance policy allows you to miss 2 out of 6 classes per module, unjustified. The only reason an absence would be justified, meaning it wouldn’t count as one of your 3 permitted absences, is if you are unwell and can provide an official medical note. Remember that any absence will hinder your learning and thus likely jeopardise your results. 

Each module has 4 assessment components: a group submission (40%), an individual submission (20%) and a formal oral presentation (20%) for your module project, as well as a participation grade (20%) based on your participation during classes.

You must complete a thesis paper of 15,000-17,000 words, which is due at the end of your one-year programme. You have the choice between an academic research paper in which you must conduct primary research, and a business plan. You will have a programme tutor who will guide you through the process and help you hone your thesis throughout the year, and the Head of Academics will run Thesis Clinic slots so you can have one-on-one support from the academic department too.

Yes! Within your classes, you will have some guest speakers, and some of your course projects will happen in collaboration with real digital startups. Additionally, ESEI runs guest speaker sessions and visits throughout the year on different business disciplines, including some focused on the digital entrepreneurship landscape, which will provide relevant insights for you. 

Barcelona is full of opportunities in many sectors, so there’s always something here for you! Given the programme you are interested in doing, we imagine that your dream is to launch your own digital startup, and this city is a fantastic place to do that. After all, it is a leading technology and digital business city, as well as a new business hub. ESEI will post internship offers on its digital platform regularly, but you should also attend some of the many networking events the city has to offer on digital entrepreneurship such as the annual Meltin Lab conference, which ESEI grants you free access to! It’s all about making connections and creating opportunities.