This module will look at the transformative impact that disruptive technologies have had on traditional business models, as well as the brand new digital business models that have emerged out of this digital revolution. For a company to launch or adapt/survive in the 21st century marketplace, a strong and innovative digital business strategy is essential. In this course, you will explore how strategies for existing or new businesses can incorporate digital change and transformational technologies to stay competitive in the marketplace. They will also consider the value that can be captured from these digital innovations, for example in terms of cost-cutting and performance enhancement. You will focus on the importance of an integrated digital business strategy in terms of products, marketing and operations, and will explore how this strategy can be implemented, managed and communicated effectively.
● Demonstrate understanding of the impact that transformational technologies and digital business have had on business models and the marketplace.
● Identify the trends and technologies present in 21st Century digital businesses.
● Evaluate and compare different digital business strategies according to different business contexts, both in terms of the benefits and the risks.
● Recognise and define the value digital transformation can have for new and existing businesses.
● Demonstrate an understanding of what digital integration is, how it can be achieved, and its importance in today’s business environment.
Duration
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Semester
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Level
ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Cristina Fernandez is an executive coach, faculty lecturer, change agent and trainer in leadership & mentoring. Cristina founded Aldapeka, a training consultancy, in 2016 specialised in delivering leadership workshops, management training and executive coaching.
