In today’s rapidly evolving business landscape, the convergence of disruptive technologies and digital transformation has reshaped traditional paradigms, requiring companies to navigate new frontiers with innovative strategies. The Master Course in Digital Business Strategy delves into the dynamic intersection of technology, business models, and strategic innovation, equipping participants with the knowledge and skills to lead in the digital era.
This comprehensive module explores the profound impact of disruptive technologies on established business frameworks and unveils emergent digital business models that have arisen from this technological revolution. The course accentuates the imperative for contemporary enterprises to forge robust and inventive digital business strategies that serve as the bedrock for launching, adapting, and thriving in the 21st-century marketplace
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
Mohanad Fors is a highly experienced leader and entrepreneur who has dedicated his career to driving innovation in digital. With a focus on creating and leading externally focused digital health, Hospitality, and Sports innovation hubs, he has established a strong reputation as a leader in this space. With over 18 years of experience in sales, marketing, and digital marketing, Mohanad has developed an extensive network of contacts and collaborators across the globe, including in emerging markets, Europe, and the Middle East.
Global Head of Digital Transformation ALJ Health, Co-Founder for Ntam Group
Mohanad brings his extensive knowledge to the classroom, teaching modules in Digital Businesses and Digital Transformation modules. These courses are tailored to equip students with the necessary skills to excel in the rapidly evolving tech industry.
