SPRING INTAKE 2021 - ADMISSIONS OPEN!
“The training at ESEI is very rewarding, and for masters students like me, ESEI is a school that gives us the necessary tools and knowledge to start our life in the professional world.”
The Master Programme in Marketing and Communication is equivalent to 60 ECTS Credits at level 7 on the European Qualifications framework. The MBA is equivalent to 120 ECTS at level 7 on the European Qualifications Framework. Credits issued by the Universidad Católica de Murcia (UCAM).
Job opportunities hugely depend on your qualifications, skills and experience. Around 10 offers are provided by ESEI / month, and we are in direct contact with more than 20 companies and 2 HR agencies for offers each semester. We offer assistance with all of this through our dedicated career services.
You can find more information about our Career Services through the following link
You can read more about career opportunities for international students in the following post
Student Accommodation Options:
1) we provide a list of student accommodation agencies that help our students find their ideal home in barcelona, with attractive promotional codes specific to our students.
2) there is a relocation package with an accommodation agency, you will pay a certain fee and they will send you the accommodation letter you will need for the visa, and they will do the apartment hunt for you and find you the specs you want. More details on both option can be accessed here
Non-EU citizens needing a student visa to study in Spain, should make sure to secure admission at least three months before the start of the courses to avoid delays in arrival to Barcelona. Late applications received one month prior to the start date of the course will be considered based on the available places left in the programme. Because of the limited number of places available in our programme, we advise you to start your application as early as possible. Applications are being received for the upcoming intake.
Will I receive administrative support from the school for my residency documents?
ESEI has guidelines on all administrative processes undertaken by students and the school’s staff supports students with this on a one-to-one basis.
Let us know! We would be happy to advise you!
Every brand is looking for engagement, but in seeking to facilitate that sustainable relationship between a brand and its customers, many marketers end up losing track of the basics and squandering the opportunity to really connect. This module provides strategies to approach engagement with a bird’s-eye view of the principal stakeholders in the customer journey.
Managing a brand is a skill which most people automatically assume a marketer possesses, which does no justice to the complexity it represents. Marketing-driven companies need good brand management to create a trusted and recognised brand, generating equity for the organisation. But just how can this be done, and what are the factors involved? This module will take students through the brand creation and brand management process, demonstrating the mindset and tools they will need to launch, grow and maintain a successful brand.
This module aims to introduce the critical success factors for effective verbal and nonverbal communication in the context of the workplace, both in terms of internal communication and external communication, including training students in public speaking. It looks at different negotiation and conflict resolution techniques and the various contexts they may be applied in. The course also develops students’ networking skills and expands their networking opportunities in the city of Barcelona, giving students the opportunity to put what they learn into practice.
This module will cover the areas of market research, consumer behaviour, formulating/implementing a marketing plan and distribution and commercial network. The course will help students to determine strategies for developing new products and services that are consistent with evolving market needs and also to evaluate the viability of marketing a product or service in a domestic or international market or markets. They will develop an understanding of how consumer behaviour can be applied to marketing by direction application of (and reference to) consumer behaviour theory in the formulation of a marketing plan. Students will explore the concepts necessary to formulate a marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria, and will then look at how to prepare and deliver a written marketing plan persuasively and accurately. Finally, students will develop an understanding of distribution channels and the commercial networks available, to ensure that the product is in the right place at the right time when consumers want to buy.
This module will take students through the different digital marketing technologies available and how they can be used strategically to meet the long-term mission and goals of the company. Students will explore how organisations employ tools such as social media, email marketing, SEO/SEM, apps, automation etc. strategically to market their product/service.
This module covers the infrastructure for communication and the way in which it can be managed strategically, as well as the strategic role of PR in how an organisation’s message is built and communicated. It will focus on the defining of communication goals and how resources can be selected and applied to achieve these goals. Content strategies will be examined through case studies, and students will explore how other business functions come into play in an integrated communications strategy. The strategic role of PR in both the creation and management of organisational reputation and image will also be evaluated, and the course will pay particular attention to the impact of new media technologies on the world of spin, image and relationships.
Disruptive products or processes can bring great success, and Innovation is possible everywhere. This module helps us put to rest the expression “if it isn’t broken, don’t fix it”, by examining the customer journey in their interaction with real life products and brands, and identifying where innovation can be made. The course applies the design thinking methodology, asking students to take a systematic approach to creative problem-solving in the context of business context. This approach will be a practical exercise and can be applied to any product or service.
This is a practical module that takes students through the step-by-step journey of building a website. Students will learn to understand and write HTML webpage elements and will grasp the basics of web design, looking at images, text formatting, colour etc. The course will also work with CSS to format websites. Ultimately, students will be able to plan, design, and publish a multi-page website, based on UX design principles.
This module explores how a smartly-planned and well-managed events strategy can be a powerful way of communicating a company’s brand. Students will learn how to use events as a means of building awareness and buzz around a company or product/service, to increase sales and to generally generate more engagement with the brand. They will consider how and when a company uses strategies such as branded decorations, giveaways, tasters, branded competitions, brand ambassadors, surprise guests etc. to achieve these objectives. This course will examine what is required when running a branded events programme, looking at how to plan, market, finance, organise and execute the process seamlessly.
This module will introduce students to Business Intelligence concepts and tools used to guide company decision-making and ultimately benefit the organisation. Students will examine Business Intelligence applications and technologies used to collect, store, analyze and share data which then informs management decisions. The course will explore the business value that BI holds, its challenges, barriers to using it and how it is used in today’s marketplace. It will look at BI’s specific application to the fields of performance management, marketing and Customer Relationship Management.
Every Master’s programme consists of 10 modules (5 per semester), each worth 4 credits plus a thesis (academic research or business plan) of 20 credits. For each module, students spend 18 hours in the classroom over 6 weeks. The semester is split into two blocks: Block 1 (first 6 weeks + presentation week) and Block 2 (second 6 weeks + presentation week). Each module is taught and graded by one teacher, before going through the moderation process conducted by the academic department.
The evaluation structure is the same for every module, broken down as such:
20% of the grade will be based on how students participate/engage in class and with the virtual classroom space, Canvas.
ESEI uses the project-based learning and assessment methodology across its master programmes. PBL&A connects students with the real world. The idea is that students participate in learning and assessment in a way that reflects the experiences of a working professional. This means learning and honing 21st-century skills such as problem-solving, critical thinking, and collaboration.
The PBL structure is based on students working in groups. Together, they develop projects that require creativity and the ability to work together with other individuals who they might not necessarily get along with - just like in the workplace. This way, students learn to manage themselves, work as a team, negotiate and communicate with each other.
The PBL approach is entirely student-focused and mostly student-led. It adds a lot of value, meaning, engagement and fun to the learning experience. The main benefit of Project-Based Learning is that by the time students graduate, they will essentially have a portfolio of work. By working on problems based on real business, they will acquire experience that is directly applicable to what they’ll be doing as future employees or business owners. While working on projects, students sometimes get to collaborate with local businesses - not only do they tackle real-life business problems as ‘consultants’ for real companies, but they also gain valuable connections and opportunities that could help them develop their careers in the future.
Students are given the autonomy, flexibility and responsibility of working together on a project. It’s up to the teacher to decide on the format of the project - it’s very open, so for example, it can be a case study, a written report, a video, a role-playing activity, a podcast, a blog, a website, etc. The teachers create the project briefs and oversee the progress that teams are making week after week, with regular check-in points.
“The project based learning methodology is the most effective way to gain hands-on experience. Throughout the whole year we got to attend workshops, conferences and networking events with significant value to me and I think every student should take part in this.”
One academic year which is divided into two semesters:
Fall Semester (October to January) / Spring Semester (February to June)
All our Masters programmes are offered 3 days per week, from 18:30 to 21:30, and that is to allow our students to have professional careers in liaison to their postgraduate studies. Each course encompasses 18 teaching hours.
As per the Spanish Government, students are eligible to carry out internships during the course of their academic programme; after which you can change your student visa to post-study visa to find a job for the first year, then you can change to work permit when you find a job. We also offer an additional Specialization MBA programme which you can take after the first year to earn an MBA. It is also one year long and earns you a total of 120 ECTs. After you complete the two years, you can change your student visa to post-study visa to find a job for the first year, then you can change to a work permit when you find a job.
We are a recognised Higher Education Institution in Spain. Our Master’s degrees are private degrees awarded directly by ESEI and the Universidad Católica de Murcia (UCAM). At the end of your studies, you will receive two separate degrees from both ESEI International Business School and the Universidad Católica de Murcia (UCAM).
UCAM validates and jointly awards degrees of the following programmes: Master in Business Management, Master in International Relations and International Business, Master in Marketing and Communication, Master in Tourism and Hospitality Management.
If you’re interested in applying soon to secure your spot in the programme, you can be considered for a conditional acceptance that is only pending your final degree and transcripts. So you can apply with your up to date transcripts and the other admissions requirements; & once you complete your Bachelor degree and receive the final transcripts, you send them to us before the start of the Master programme.
The ESEI private diploma will be presented during the graduation ceremony, which usually takes place in July. If you need confirmation of the completion of your programme urgently, we prepare a letter signed by the school which serves this purpose. If you are eligible for the UCAM diploma
ESEI offers a dynamic programme of guest speakers, field visits and social events which are all included on top of your core academic programme.
You should try your best to attend all classes, though we understand that on occasion this can be impossible. Therefore, our master programme attendance policy allows you to miss 2 out of 6 classes per module, unjustified. The only reason an absence would be justified, meaning it wouldn’t count as one of your 3 permitted absences, is if you are unwell and can provide an official medical note. Remember that any absence will hinder your learning and thus likely jeopardise your results.
ESEI’s master programmes follow the Project-Based Learning and Assessment methodology. This means you will work on projects that reflect real business exercises, often in groups meaning you develop the key 21st century skills that are top priority for employers. Check out this ESEI blog post and learn all about how it works!
Each module has 4 assessment components: a group submission (40%), an individual submission (20%) and a formal oral presentation (20%) for your module project, as well as a participation grade (20%) based on your participation during classes.
You must complete a thesis paper of 15,000-17,000 words, which is due at the end of your one-year programme. You have the choice between an academic research paper in which you must conduct primary research, and a business plan. You will have a programme tutor who will guide you through the process and help you hone your thesis throughout the year, and the Head of Academics will run Thesis Clinic slots so you can have one-on-one support from the academic department too.
Before taking your IELTS, take our online english test to give us an idea whether you are ready to start the program with us or you need some extra time to study English. The certificate you receive from this online test, you can attach as the proof of english proficiency. The test is free of charge, can only be taken once, with a duration of 30-40 mins. Please take this English Online exam.
The link below provides you access to the short courses we are currently providing; their dates, times, and relevant professor. Each course is priced at 900 Euros, and applying to a course requires your CV & passport copy to be sent to us along with the course of interest. In the link, you can access the Business Management programme box field and expand the field for every course and you will see the timings of the module and the professor. https://www.eseibusinessschool.com/esei-short-courses/
Yes! Within your classes, you will generally have at least one guest speaker from the industry join, and some of your course projects will happen in collaboration with a real business. Additionally ESEI runs guest speaker sessions throughout the year, some of which will focus on marketing and communications. Furthemore, you will have a workshop specifically for your masters group on Storytelling.
Barcelona is full of opportunities, particularly in your specialization area. ESEI will post internship offers on its digital platform regularly, but you should also attend some of the many networking events the city has to offer around this discipline. It’s all about making connections and creating opportunities!