Master in Digital Entrepreneurship

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Master in Sports Management

Expand your understanding of the sports management industry

and discover the latest trends and technologies from industry experts.

ESEI’s Master programme in Sports Management, which runs in collaboration with the Bruguera Tennis Academy, prepares you for a successful career in the dynamic world of Sports Management.

The programme, taught by leading professionals and experts from the sports industry, gives you a 360-degree practical education in sports management by combining a hands-on academic programme with industrial visits, conferences and events. The programme also includes a Spanish language and communications skills for sports course that allows students to enjoy Barcelona’s thriving sports arena to the fullest.

This specialized, 100% sports-focused programme is aimed towards students looking to combine business and sports knowledge with a desire to make an impact in the continuously innovating global sports industry.

Open yourself up to exciting career opportunities in the sector through networking events, industry visits, and conferences.

Master in Sports Management

60
ECTS

Master in Sports Management
100% in
English

Master in Sports Management
Full time
Evening classes
18:30 – 21:30

Master in Sports Management
October / February
Intakes

Master in Sports Management
Tuition
7.900€

<div class="post-content"><h2 class="card-details" style="text-align: center;">FALL SEMESTER</h2><style type="text/css" scoped="scoped">.fusion-accordian #accordion-63661-1 .panel-title a .fa-fusion-box{color:#fff}.fusion-accordian #accordion-63661-1 .panel-title a .fa-fusion-box:before{font-size:13px;width:13px}</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-63661-1"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle"><a data-toggle="collapse" data-parent="#accordion-63661-1" data-target="#daad7d450250b55e5" href="#daad7d450250b55e5"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">New Trends in the Business of Sport</div></a></h4></div><div id="daad7d450250b55e5" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><p style="text-align: justify;"><span style="font-weight: 400;">This module introduces students to the current hot topics in the sports industry. The world is a fast-moving and rapidly-changing place, so how is the business of sport evolving and adapting itself to this global scenario? Students are asked to consider this question through the exploration of the industry’s most disruptive players, up-to-date developments and trending conversation points.</span></p><p></p></div></div></div><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle"><a data-toggle="collapse" data-parent="#accordion-63661-1" data-target="#bc65a2f292c17610a" href="#bc65a2f292c17610a"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Strategic Sports Management</div></a></h4></div><div id="bc65a2f292c17610a" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><p style="text-align: justify;"><span style="font-weight: 400;">Strategic management is key to the success of a sports entity. In this module, students are given a deep and contemporary understanding of key management principles and strategic planning, applied specifically to the sports context. They are shown how to analyse the structure and environment of the industry in order to understand how to develop a strategic, competitive business model. </span></p><p></p></div></div></div><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle"><a data-toggle="collapse" data-parent="#accordion-63661-1" data-target="#f0496eee677293b65" href="#f0496eee677293b65"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Sports Governance and Leadership</div></a></h4></div><div id="f0496eee677293b65" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><p style="text-align: justify;"><span style="font-weight: 400;">The world’s major sports organisations and federations are constantly under the spotlight regarding how they’re run. This module delves into real cases in order to understand how governance and leadership structures determine industry dynamics, decision-making processes and organisational culture. Students explore where and how change is needed to ensure these sports entities are governed and led effectively and responsibly.</span></p><p></p></div></div></div><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle"><a data-toggle="collapse" data-parent="#accordion-63661-1" data-target="#a9bc69c7dd62004a6" href="#a9bc69c7dd62004a6"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Sports Marketing</div></a></h4></div><div id="a9bc69c7dd62004a6" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><p style="text-align: justify;"><span style="font-weight: 400;">Sports marketing is a huge and diverse area of the sports business. This module takes students through its various sectors such as sports advertising, brand development, sponsorship, entertainment and community relations. It looks at</span> <span style="font-weight: 400;">the strategies, channels and tools used by the Sports Marketing world and analyses how they’re employed in different contexts to reach different objectives.</span></p><p></p></div></div></div><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle"><a data-toggle="collapse" data-parent="#accordion-63661-1" data-target="#db6a0f75978d224fb" href="#db6a0f75978d224fb"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Sports Law, Ethics and Social Responsibility</div></a></h4></div><div id="db6a0f75978d224fb" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><p style="text-align: justify;"><span style="font-weight: 400;">This module is divided into three different sections. The first two sessions focus on the complex world of sports law, considering contracts and regulations, accidents and international sports law, among other things. The second two sessions ask students to consider ethical questions around sports organisation and federations and the business of sport in general. The final two sessions look at social responsibility, exploring the power and place of sport as a driver for development and social change, CSR, and diversity, inclusion and equality in Sport.</span></p><p></p></div></div></div><br></div></div><h2 class="card-details" style="text-align: center;">SPRING SEMESTER</h2><div class="accordian fusion-accordian fusion-single-accordian"><div class="panel-group" id="accordion-9"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle"><a data-toggle="collapse" data-parent="accordian-9" data-target="#a2c4d439dcb758bf5" href="#a2c4d439dcb758bf5"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Events and Facilities Management</div></a></h4></div><div id="a2c4d439dcb758bf5" class="panel-collapse collapse "><div class="panel-body toggle-content"><p style="text-align: justify;"><span style="font-weight: 400;">In this module, students understand what’s required when it comes to organising and running a major sports event or maintaining a successful sports facility. Strategic, operational and financial issues are considered, and specific areas are explored such as</span> <span style="font-weight: 400;">project management, volunteer management, feasibility planning and maintenance management. Furthermore, students look at the future of events and facilities management through the exploration of innovations like Smart stadiums.</span></p><p></p></div></div></div></div></div><div class="accordian fusion-accordian fusion-single-accordian"><div class="panel-group" id="accordion-8"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle"><a data-toggle="collapse" data-parent="accordian-8" data-target="#bf02f65943d586a61" href="#bf02f65943d586a61"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Financial Management in Sports</div></a></h4></div><div id="bf02f65943d586a61" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><p style="text-align: justify;"><span style="font-weight: 400;">Understanding the key principles of financial management is key to the survival and success of any sports entity. This module is an opportunity for students to develop their general knowledge of finance and apply it to the sports sector, which will allow them to manage their finances effectively and gauge financial options they might one day have in front of them. Concepts such as budgeting, financial planning, entrepreneurial finance, pricing strategy and feasibility are introduced in this module. </span></p><p></p></div></div></div></div></div><br><div class="accordian fusion-accordian fusion-single-accordian"><div class="panel-group" id="accordion-3"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle"><a data-toggle="collapse" data-parent="accordian-3" data-target="#4f91c2dba47b9fcfe" href="#4f91c2dba47b9fcfe"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Technology in Sport</div></a></h4></div><div id="4f91c2dba47b9fcfe" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><p style="text-align: justify;"><span style="font-weight: 400;">One of the most significant and talked-about area in today’s sports world is the place and impact of technology. Anyone who aspires to a career in the sports business must have a good knowledge and understanding of the new technologies that are disrupting the industry and in some cases turning it on its head. In this module, students are exposed to and consider things such as athlete performance technologies, stadium experience technologies, fan engagement technologies, big data and eSports.</span></p><p></p></div></div></div></div></div><br><div class="accordian fusion-accordian fusion-single-accordian"><div class="panel-group" id="accordion-9"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle"><a data-toggle="collapse" data-parent="accordian-9" data-target="#0e03d3171325f307a" href="#0e03d3171325f307a"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Management of High-Performance Athletes</div></a></h4></div><div id="0e03d3171325f307a" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><p style="text-align: justify;"><span style="font-weight: 400;">Effectively managing high-performance athletes is a complex and multi-faceted task and process, particularly given that every athlete has their unique motivations and needs. This module covers some of the key aspects  of managing this, specifically: coaching and performance, injury management, sports nutrition, technical and tactical analysis, long-term planning and sports psychology.</span></p><p></p></div></div></div></div></div><br><div class="accordian fusion-accordian fusion-single-accordian"><div class="panel-group" id="accordion-5"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle"><a data-toggle="collapse" data-parent="accordian-5" data-target="#3a0e065eae656e803" href="#3a0e065eae656e803"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">Sports Media</div></a></h4></div><div id="3a0e065eae656e803" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><p style="text-align: justify;"><span style="font-weight: 400;">This module gives students some insight into the vast world of sports media, looking at how media coverage of sport has evolved and the reality of today’s landscape. Students explore how digital has changed the game of sports communication, looking at journalism, broadcasting and production, audio and visual storytelling and social media. It also dedicates some time to specifically consider media law and ethics.</span></p><p></p></div></div></div></div></div><p></p><p style="text-align: center;">Each module of the programme is worth 4 E.C.T.S. + Thesis <em>(Final Project)</em> 20 E.C.T.S</p> <span id="tho-end-content" style="display: block; visibility: hidden;"></span></div>

<div class="post-content"><h2 style="text-align: center;" class="card-details">Professional development pathways</h2><p style="text-align: left;">ESEI graduates go on to lead a great variety of successful careers, from professional skateboarders to company CEO´s.<br> Here are the most typical career paths which follow on from a masters in Sports Management:</p><ul><li style="text-align: left;">Sales of sports equipment</li><li style="text-align: left;">Facilities coordinator</li><li style="text-align: left;">Sports Agents</li><li style="text-align: left;">Public Relations Manager</li><li style="text-align: left;">Event Coordinator</li><li style="text-align: left;">Athelete development specialist</li><li style="text-align: left;">Athletic director</li><li style="text-align: left;">Business Development Coordinator</li></ul> <span id="tho-end-content" style="display: block; visibility: hidden;"></span></div>

The Barcelona Sports Week

The perfect combination of practice and knowledge in the sports sector

The Barcelona Sports Week will take place from the 20th to the 24th of April and consist of facilities and companies visits, workshops, conferences, sports networking events and panel discussions focusing on innovation, trends and sports in the 21st century.

More info (coming soon)

ATB Partners and Collaborators

The Master Programme in Sports Management is equivalent to 60 ECTS Credits at level 7 on the European Qualifications framework. The MBA is equivalent to 120 ECTS at level 7 on the European Qualifications Framework. Credits issued by ESEI International Business School.

The Master Programme in Sports Management is a collaboration between ESEI International Business School Barcelona and ATB Bruguera Tennis Academy.
Bruguera tennis academy has trained more than 25 top 100 tennis players, including two of the top 10 – current Spanish Davis Cup team captain and former French Open champion Sergi Bruguera and former world number one Garbiñe Muguruza.

Any Questions?

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