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This comprehensive course offers a contemporary exploration of various facets of the dynamic sports marketing industry. Throughout this module, you’ll delve into the captivating world of athlete representation, event marketing, industry structure, sponsorship and activation, digital marketing, stadium management, and strategic planning.
Sports marketing is a multifaceted field that spans a diverse range of disciplines, from professional to leisure sports, individual and team competitions, marquee events like the Olympic Games, grassroots local happenings, and athlete representation. By immersing yourself in this course, you’ll gain profound insights into the various dimensions that shape the landscape of sports marketing.
Our curriculum is designed not only to consolidate the skills and concepts you’ve acquired thus far but also to broaden your horizons and deepen your understanding of the intricate realm of sports marketing. Through a blend of theoretical knowledge, case studies, and practical applications, you’ll develop a holistic perspective that equips you to navigate the challenges and seize the opportunities in this ever-evolving industry.
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
Aarthi Rajaraman is an accomplished Freelance Producer and a revered professor in Sports Media and Marketing, bringing over two decades of extensive experience in the media industry to her roles. With a distinguished career that spans working with iconic brands such as HBO, Vanity Fair, ESPN, Tennis Channel, and CNN, Aarthi has solidified her reputation as a leading expert in sports media and marketing.
Aarthi Rajaraman’s journey in the media sector is marked by her contributions to some of the most respected and well-known media outlets and sports channels globally. Her work encompasses a broad spectrum of roles, from content production to strategic marketing initiatives, highlighting her versatility and depth of knowledge in the field.
With specialized expertise in sports media and marketing, Aarthi Rajaraman excels in creating compelling content and marketing strategies that resonate with diverse audiences. Her extensive experience working with leading sports and media brands has endowed her with a unique insight into the dynamics of sports broadcasting, digital marketing, and brand development in the sports industry.
As a professor, Aarthi Rajaraman is dedicated to imparting her knowledge and experience in Sports Media and Marketing to students. Her courses are designed to provide a comprehensive understanding of the sports media landscape, including the intricacies of content production, digital marketing trends, and strategic brand management within the sports domain. Aarthi’s teaching methodology emphasizes practical application and critical thinking, preparing students to navigate the competitive world of sports media and marketing successfully.
Aarthi Rajaraman’s impact on her students is significant, inspiring them to pursue excellence and innovation in the field of sports media and marketing. Through her guidance, students gain a deep understanding of the challenges and opportunities in sports broadcasting and digital marketing, equipped with the skills and confidence to excel in their future careers. Aarthi’s passion for sports media and her commitment to education motivate students to explore new ideas and embrace the rapidly evolving landscape of sports marketing.
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