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Welcome to the New Trends in the Business of Sports module, where we delve into the dynamic landscape of the sports industry. In a world that is constantly evolving, this course takes you on a journey through the latest developments, disruptive forces, and pressing conversations shaping the business of sports today.
The sports industry is a living organism, adapting and transforming in response to global shifts. This module challenges you to explore how the business of sport navigates this ever-changing landscape. Through a comprehensive examination of key players, emerging trends, and the impacts of current events, you will gain insights into the strategies employed by various stakeholders to thrive in the modern sports ecosystem.
This course is designed to provide an in-depth analysis of the Sports EcoSystem, offering a nuanced understanding of its intricate web of interactions. You will explore the diverse range of stakeholders involved – from athletes, teams, and leagues to sponsors, broadcasters, and fans. We will scrutinize how these entities collaborate, compete, and capitalize on their ventures, all while considering the imperative of sustainability in an industry that captures the attention of the world.
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
Frank Hendrickx is a distinguished entrepreneur and educator in the sports business, with a profound commitment to enhancing the quality of sports education and athlete care. As the Co-founder of Sports Talent Network, based in Barcelona, Frank has been instrumental in providing high-quality education within the sports industry. His role as a Partner of Podoactiva Elite Barcelona further underscores his expertise in sports biomechanics, injury prevention, and podiatry, making significant contributions to the well-being and performance of athletes.
With a career deeply rooted in the sports industry, Frank has built an impressive network of ex-athletes and decision-makers on an international level. His entrepreneurial ventures, Sports Talent Network and Podoactiva Elite Barcelona reflect his dedication to elevating the standards of education and care in the sports domain. Frank’s initiatives are driven by a vision to bridge the gap between academic knowledge and practical application in sports management and athlete care.
Frank Hendrickx’s core expertise lies in sports business education, biomechanics, injury prevention, and podiatry. His comprehensive understanding of the sports industry, combined with his practical experience in athlete care, positions him as a leading figure in sports management education. Frank’s strategic approach to building and nurturing an international network has facilitated valuable collaborations and advancements in the field.
In his educational role, Frank specializes in delivering content that encompasses the breadth of the sports business, with a particular emphasis on sports biomechanics, injury prevention, and the practical aspects of podiatry. His teaching methodology is anchored in real-world applicability, preparing students to navigate the complexities of the sports industry with a well-rounded understanding of both business and athlete care considerations.
Frank Hendrickx’s impact on students is characterized by his ability to inspire and prepare the next generation of sports industry professionals. Through his guidance, students are equipped with the knowledge and skills necessary to make meaningful contributions to the sports business, with an emphasis on improving athlete performance and welfare. Frank’s dedication to fostering a deeper connection between academic pursuits and industry practices empowers students to pursue careers that are both rewarding and impactful.
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