Dr. Julia Roca Valverde brings a wealth of expertise and practical experience to the realm of sports management and event strategy. With a passion for creating unforgettable sports experiences and a commitment to social corporate responsibility, she stands as a guiding force in the industry.
Topics of Expertise:
- Sports Management: As a seasoned professional in the field, Dr. Valverde has a deep understanding of the intricacies of sports management, including event production, coordination, and revenue optimization.
- Ticketing Strategy: Dr. Valverde’s insights into ticketing strategies are unparalleled. She has honed her skills in crafting ticketing approaches that balance revenue generation with accessibility, ensuring a memorable experience for both spectators and participants.
- VIP Hospitality: With an emphasis on excellence, Dr. Valverde has mastered the art of VIP hospitality, curating exclusive experiences that elevate events and foster lasting relationships with sponsors and stakeholders.
- Social Corporate Responsibility: Dr. Valverde’s dedication to social corporate responsibility underscores her commitment to making a positive impact through sports. She brings an ethical perspective to her work, championing responsible practices that benefit the community.
- MBA, Marketing and International Management – Universitat de Barcelona
- ThePowerMBA, Business Expert – Administración y Dirección de Empresas – The Power Business School
- Bachelor in Sports Management – Universitat de Barcelona
Past and Current Professional Roles:
- Event Manager and Ticketing Strategist: Dr. Valverde’s role at JRoca Eventos has seen her orchestrating successful sports events while strategically managing ticketing operations to enhance both revenue and attendee satisfaction.
- Founder and Member: Her involvement with the Asociacion Espanola de Ticketing exemplifies her commitment to advancing the ticketing industry and fostering collaboration among professionals.
A Visionary Leader: Dr. Julia Valverde is not only a skilled practitioner but also a visionary leader who envisions a future where sports events transcend mere entertainment to become platforms for positive change. Her unique combination of academic rigor, practical experience, and social consciousness makes her an invaluable asset to this module.