BA (Hons) in Management – Year 2 L5DB

//BA (Hons) in Management – Year 2 L5DB
BA (Hons) in Management – Year 2 L5DB 2019-07-02T13:21:41+01:00

The second year of your bachelor’s degree will test your practical skills and creativity with innovative simulation projects and work outside the classroom.
You will build on your first year knowledge and take control of your own learning. You’ll also participate in coaching and personal development sessions to help you develop and present your personal brand, distinguishing yourself in a competitive market, improving your job prospects and employability.

BA (Hons) in Management - Year 2 L5DB 3

120
ECTS

BA (Hons) in Management - Year 2 L5DB 4
100% in
English

BA (Hons) in Management - Year 2 L5DB 5
Full time 
Afternoon classes

BA (Hons) in Management - Year 2 L5DB 6
Intakes
October / February

COMPONENT

COURSES

FALL SEMESTER

October – January

Credits: 7,5 ECTS
Guided Learning Hours: 36

Learning Outcomes

  1. Make business decisions based on summary and inferential statistics
  2. Use optimisation techniques to evaluate decision making in business
  3. Understand and apply approaches to business forecasting
  4. Evaluate sequential management decisions
  5. Conceptualise the research process in business decision making

Credits: 7,5 ECTS
Guided Learning Hours: 36

Learning Outcomes

  1. Understand the principle structures of operations management and their use in a range of business environments
  2. Analyse the development of the operations management process within a range of contexts
  3. Analyse the role of technology in operations management in both domestic and international businesses
  4. Assess the design of goods and services and how the operations process supports this
  5. Critically evaluate process efficiency in operations, with particular reference to the lean operations approach

Credits: 7,5 ECTS
Guided Learning Hours: 36

Learning Outcomes

  1. Analyse and critically evaluate the use, benefits and costs of information systems within organisations
  2. Understand the application of information systems systems both internally and externally, and their importance to organisational strategy
  3. Understand and evaluate the impact of technological change on information systems within organisations
  4. Critically evaluate the social, cultural, structural and political aspects of information systems and their interrelationships

Credits: 7,5 ECTS
Guided Learning Hours: 36

Learning Outcomes

  1. Understand what is meant by consumer behaviour and its relevance to marketing
  2. Examine how consumer behaviour can be researched and the ethical considerations involved.
  3. Examine and compare the internal and external factors which affect the buying behaviour of (a) the individual and (b) organisations
  4. Evaluate the theoretical approaches that help us understand how and why consumers buy new products within a range of different contexts
  5. Analyse the post-sales stage of customer loyalty, retention and engagement.

SPRING SEMESTER

February – June

Credits: 7,5 ECTS
Guided Learning Hours: 36

Learning Outcomes

  1. Understand the decision making process in marketing and the environmental and market forces which affect this.
  2. Understand the process of research which leads to effective decision-making in marketing
  3. Understand the roles played by marketing and sales in launching new products, and analyse how the effectiveness of each process can be measured
  4. Understand strategic marketing in global business, and the factors which influence its adaptation and application.
  5. Understand up-to-date marketing strategies in contemporary business and evaluate their effectiveness in a range of contexts.

Credits: 7,5 ECTS
Guided Learning Hours: 36

Learning Outcomes

  1. Understand and apply IFRS in the preparation of financial statements
  2.  Understand and evaluate the function of managerial accounting as part of business strategy
  3. Apply a range of techniques to assess the financial performance of organisations
  4. Understand and evaluate the use of financial Key Performance Indicators in strategic business analysis

Credits: 7,5 ECTS
Guided Learning Hours: 36

Learning Outcomes

  1. Understand the role of HM and Talent management in the onboarding process to enhance performance and commitment of the employee within the organisation
  2. Understand strategic recruitment and its importance to organisational strategy
  3. Understand the principal theories of HRM practices and processes; both currently and those in development in modern HRM
  4. Understand the role of Human Resources in the global organisation in managing expatriate assignments and developing key talent.

Credits: 7,5 ECTS
Guided Learning Hours: 36

Learning Outcomes

  1. Demonstrate knowledge and understanding of macroeconomic theory and concepts
  2. Assess the differing approaches to the nature of the firm
  3. Understand and evaluate methods of risk assessment and risk management
  4. Critically assess approaches to assess demand and cost estimation and the analysis of competitive structure
  5. Demonstrate the ability to research and use relevant data and to apply economic analysis to examine the current business environment and the impact of government policy on business

BA (Hons) in Management - Year 2 L5DB 7

ADDITIONAL

SPECIALISATIONS

COMPONENT COURSES

Additional specialisation pathway in Global Business Management

Credits: 7,5 ECTS
Guided Learning Hours: 36

Learning Outcomes

  1. Examine the importance of cross-cultural management, by analyzing theoretical and empirical studies on national cultures and business.
  2. Discuss a range of international management practices and how culture impacts upon them.
  3. Compare management models and their implications for management in different national / regional contexts.
  4. Identify and evaluate the challenges and opportunities of doing business in different countries.
  5. Display an understanding of cultural difference in interactions with different nationalities.

Credits: 15 ECTS
3 months minimum duration

Programme description

Students will receive an internship which is relevant to both their personal skills and aptitudes and of course to the degree programme they are following.

The student will be required to set up a blog on which to record a self-reflection diary; a weekly posting of the tasks they have performed, the challenges they have faced, and the things  they have learned. We would expect to see reflections based on evidence of academic reading as well.
Twice per month you will have 1 hour with your tutor, either face-to-face or by skype, during which you can discuss your reflections in more detail, as well as your progress and the evolution of your objectives. The blog should be well

Blog posts are assessed under the following conceptual learning outcomes:

  • Identifying and discussing goals for your career and internship experience
  • Identifying explaining, and applying curricular business concepts to the work environment
  • Provide analysis of the condition, performance, structure and strategies of the work organization
  • Defining a problem or opportunity related to the work organization and using a problem solving process to explore alternative solutions.
  • personal reflections on your work and academic experience and samples of your work product.

Credits: 7,5 ECTS
Guided Learning Hours: 36

Learning Outcomes

  1. Describe the evolution of the global economy and evaluate the current topical debates surrounding globalisation
  2. Evaluate and analyse the importance of the transnational corporation, of international trade, and of competitiveness and the factors which constitute them
  3. Demonstrate an understanding of supranational bodies and evaluate their impact on the global business environment
  4. Specifically analyse the structure and strategy of the EU and its impact on business

Additional specialisation pathway in Hospitality Management

Credits: 7,5 ECTS
Guided Learning Hours: 36

Learning Outcomes

  1. Critically evaluate the impact of operations management to the overall strategy of hospitality and retail organisations.
  2. Critically analyse the effectiveness of the key elements of operations design across a range of hospitality businesses
  3. Critically evaluate the role of inventory and supply chain management and technology in operational delivery in a range of hospitality businesses
  4. Present an analytical review of a hotel operation with recommendations for its improvement, acting in the role of consultant

Credits: 15 ECTS
3 months minimum duration

Programme description

Students will receive an internship which is relevant to both their personal skills and aptitudes and of course to the degree programme they are following.

The student will be required to set up a blog on which to record a self-reflection diary; a weekly posting of the tasks they have performed, the challenges they have faced, and the things  they have learned. We would expect to see reflections based on evidence of academic reading as well.
Twice per month you will have 1 hour with your tutor, either face-to-face or by skype, during which you can discuss your reflections in more detail, as well as your progress and the evolution of your objectives. The blog should be well

Blog posts are assessed under the following conceptual learning outcomes:

  • Identifying and discussing goals for your career and internship experience
  • Identifying explaining, and applying curricular business concepts to the work environment
  • Provide analysis of the condition, performance, structure and strategies of the work organization
  • Defining a problem or opportunity related to the work organization and using a problem solving process to explore alternative solutions.
  • personal reflections on your work and academic experience and samples of your work product.

Credits: 7,5 ECTS
Guided Learning Hours: 36

Learning Outcomes

  1. Demonstrate understanding of the principles of Total Quality Management (TQM) and the relationship within the strategic context of hospitality management
  2. Critically evaluate the processes and techniques used to evaluate customer satisfaction, and to  facilitate customer loyalty and retention
  3. Apply relevant processes and tools involved in Customer Relationship Management (CRM) to enhance the relationship between brand and client.

Additional specialisation pathway in Marketing Management

Credits: 7,5 ECTS
Guided Learning Hours: 36

Learning Outcomes

  1. Comprehend and analyse the persuasive potential of advertising and the controversies and moral responsibilities that potentially arise.
  2. Demonstrate conceptual thinking by critically assessing the theories, frameworks and models that inform understanding of how advertising “works”
  3. Apply advertising techniques in planning and evaluating an advertising campaign
  4. Demonstrate media literacy by learning to assess and analyse commercial messages and images critically
  5. Demonstrate presentation skills. In particular, the capability to deliver a persuasive pitch of students’ ideas to a real life client.

Credits: 15 ECTS
3 months minimum duration

Programme description

Students will receive an internship which is relevant to both their personal skills and aptitudes and of course to the degree programme they are following.

The student will be required to set up a blog on which to record a self-reflection diary; a weekly posting of the tasks they have performed, the challenges they have faced, and the things  they have learned. We would expect to see reflections based on evidence of academic reading as well.
Twice per month you will have 1 hour with your tutor, either face-to-face or by skype, during which you can discuss your reflections in more detail, as well as your progress and the evolution of your objectives. The blog should be well

Blog posts are assessed under the following conceptual learning outcomes:

  • Identifying and discussing goals for your career and internship experience
  • Identifying explaining, and applying curricular business concepts to the work environment
  • Provide analysis of the condition, performance, structure and strategies of the work organization
  • Defining a problem or opportunity related to the work organization and using a problem solving process to explore alternative solutions.
  • personal reflections on your work and academic experience and samples of your work product.

Credits: 7,5 ECTS
Guided Learning Hours: 36

Learning Outcomes

  1. Discuss the evolution of social media marketing and identify related ethical issues to communicate its impact on businesses.
  2. Describe S.M.A.R.T. social media goals to achieve successful online campaigns.
  3. Explain how to develop effective social media marketing strategies for various types of industries and businesses
  4. Describe the major social media marketing portals that can be used to promote a company, brand, product, service or person, and evaluate the suitability of each to a variety of contexts
  5. Evaluate a company’s current situation, isolate social media issues and provide solutions by identifying appropriate social media marketing portals to influence consumer and improve the company’s reputationç
  6. Construct and communicate a social media marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics.

AFTER YOUR

SECOND YEAR

BA (Hons) in Management - Year 2 L5DB 8

BA (Hons) in Management - Year 2 L5DB 9

AWARDING BODY

Level 4 and Level 5 Diplomas will be awarded by ESEI, with the recognition, via NCC Education , of Ofqual, which is an independent educational authority authorized to act on behalf of the UK Government.  Our level 4 and level 5 qualifications are also fully recognized and authorized by the Catalan department of education. This ensures that students, parents, teachers and employers worldwide can be confident that qualifications and assessments meet rigorous quality standards. The third year of the course (level 6) is delivered by NCC Education (UK) for students who have completed level 4 and 5 ESEI diplomas, students will receive a valid UK degree in Management (180 ECTS) by the University of Anglia Ruskin and a private BA (Hons) in Business Administration by ESEI International Business School Barcelona. Students will receive a valid UK degree, which is recognized and accepted by employers and institutions around the world.​

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Any Questions?

Let us know! We would be happy to advise you!