Welcome to “Understanding Markets, Prices, and Strategies,” an immersive journey into the heart of market dynamics and strategic decision-making, expertly guided by Martina Guzman. This course is meticulously crafted to bridge theoretical concepts with real-world applicability, preparing students not just to learn, but to understand and influence the economic landscapes they will encounter.
At the core of this program lies a deep dive into the intricacies of markets and pricing, illuminated by the diverse tactics employed by both businesses and governments across the globe. Through an engaging blend of real-world case studies, interactive simulations, and hands-on role-playing exercises, students will be transported beyond traditional learning environments into the very fabric of economic decision-making and strategy formulation.
Our journey will traverse a variety of market types, from perfectly competitive to monopolistic landscapes, revealing the underlying dynamics that govern pricing and strategic decisions. The course is designed to challenge students through debates, discussions, and interactive simulations, fostering an environment where critical thinking and strategic analysis flourish.
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This restructured format aims to clearly delineate the course’s grading structure, outline the attendance and punctuality expectations, and explain the policy for failed assessments and the procedure for retakes or resubmissions.
Martina Guzman is a dynamic and visionary entrepreneur and certified pitch coach, specializing in empowering startups, women entrepreneurs, and professionals to unlock new business opportunities and secure resources and investments for their projects. With over 10 years of experience in the digital startup ecosystem and a passionate advocate for female empowerment, Martina leverages her extensive expertise to guide her clients through pitch training, business strategy design, and personalized coaching.
Martina Guzman’s entrepreneurial journey includes the founding of three startups and five years dedicated to assisting women entrepreneurs in transforming their ideas into successful online businesses. Her collaborations span a diverse range of clients, including Swiss EP, FoodieCycling, and the University of Barcelona, reflecting her ability to adapt and provide value across various sectors. Martina’s certifications as a Pitch Coach and Master Trainer in the Best3minutes Methodology, coupled with her facilitator certification in the Lombard Method by Imagine Creativity Center, showcase her commitment to professional development and excellence.
Martina Guzman’s expertise encompasses entrepreneurship, pitch strategy, female empowerment, diversity and inclusiveness, social impact, and digital marketing. Her approach is centered on the development of strategic pitches that enhance client engagement and market expansion. Martina’s master’s degree in E-Commerce and Digital Marketing from EAE Business School in Barcelona further underlines her proficiency in leveraging digital tools and strategies to achieve business growth.
As an educator, Martina Guzman focuses on pitch training sessions, workshops, and strategic consulting, targeting founders, CEOs, startups, incubators, accelerators, and universities. Her courses and sessions are designed to empower individuals and organizations to effectively communicate their ideas, strategies, and value propositions, thereby fostering entrepreneurship, innovation, and social impact in the digital age.
Martina Guzman’s influence on her students and clients is profound, motivating them to pursue their ambitions with confidence and strategic insight. Through her tailored coaching and mentoring, Martina inspires a culture of empowerment, inclusiveness, and innovation, preparing her students to navigate the challenges of entrepreneurship and digital marketing. Her dedication to bridging the gender gap and fostering social impact equips her students with the tools and mindset necessary to make a meaningful difference in the world.
