SPRING INTAKE 2021 - ADMISSIONS OPEN!
“I now feel proud of myself, I feel I have grown a lot and become more mature I consider I have been getting closer to my objective of graduating from ESEI and becoming a successful entrepreneur; I feel I have learned a lot and I hope I will continue to.”
After working for Unilever and Nestle, he founded his own Marketing Consultancy, Gold agency. He is also the founder and owner of SportCom, company dedicated to Sport Marketing in Europe.
CCO at Gobalo and consultant in digital strategies and user experience for big companies.
Email marketing and digital CRM specialist, she is involved in several digital marketing and advertising projects. She also is a lecturer in several universities.
The Master Programme in Digital Marketing accredited by UCAM, is equivalent to 60 ECTS Credits at level 7 on the European Qualifications framework.
The MBA is equivalent to 120 ECTS at level 7 on the European Qualifications Framework. Credits issued by ESEI International Business School.
Job opportunities hugely depend on your qualifications, skills and experience. Around 10 offers are provided by ESEI / month, and we are in direct contact with more than 20 companies and 2 HR agencies for offers each semester. We offer assistance with all of this through our dedicated career services.
You can find more information about our Career Services through the following link
You can read more about career opportunities for international students in the following post
Student Accommodation Options:
1) we provide a list of student accommodation agencies that help our students find their ideal home in barcelona, with attractive promotional codes specific to our students.
2) there is a relocation package with an accommodation agency, you will pay a certain fee and they will send you the accommodation letter you will need for the visa, and they will do the apartment hunt for you and find you the specs you want. More details on both option can be accessed here
Non-EU citizens needing a student visa to study in Spain, should make sure to secure admission at least three months before the start of the courses to avoid delays in arrival to Barcelona. Late applications received one month prior to the start date of the course will be considered based on the available places left in the programme. Because of the limited number of places available in our programme, we advise you to start your application as early as possible. Applications are being received for the upcoming intake.
Will I receive administrative support from the school for my residency documents?
ESEI has guidelines on all administrative processes undertaken by students and the school’s staff supports students with this on a one-to-one basis.
Let us know! We would be happy to advise you!
ESEI graduates go on to lead a great variety of successful careers, from professional skateboarders to company CEO´s.
Here are the most typical career paths which follow on from a masters in Digital Marketing:
This introductory module, which is done during the induction week for the Digital Marketing master programme over 10 hours, helps you understand what Digital Marketing is, the evolution it has undergone in recent years and its importance today. We analyze different online business models, we see the different techniques that make it up, how to determine objectives and measure them. Students acquire a global vision of digital marketing and prepare to host and understand all the following subjects that comprise the credited, formally assessed master programme. This module is run as an extra support course for you and is not part of the graded master programme, meaning it does not hold credit value.
In this module, students will explore Customer Relationship Management (CRM) tools and databases and learn how they are key to reaching both existing and potential customers, as they help to build a strong customer information database and strong customer relationships. Direct marketing has grown enormously thanks to digital age information and communication technologies such as email, and digital subscriptions allow companies to reach customers at scale without high costs, allowing them to leverage the power of data. This is what has led to the common integration of customer relation management and direct marketing functions. This course looks at the application of CRM, marketing automation and data in digital marketing as well as delving into email marketing.
Description: In this SEO module you will receive a complete training on the basic concepts, techniques, strategies and tools needed to understand, analyse, optimise and plan web positioning strategies on search engines such as Google. This includes looking at how search engines rank results, site architecture, how to optimize site structure, links and content to increase the likelihood of ranking for relevant search queries.
In this module, we will focus on Google Analytics. Analyzing the impact on a website of all the online marketing actions that are carried out is essential to know its effectiveness for the results of a company. With Google Analytics we can analyze the actions, we can measure if they are offering results and we can make strategic decisions.
How can a company communicate effectively through Social Media? How can it reach its target and achieve its objectives? In this module the student will learn the different characteristics of every Network, their nature and different communication techniques. Through real examples and active exercises the student will effectively master advertisement and branding in Social Media. The overall objective of the module is to develop attitudes and skills to design and implement a winning Social Media Strategy for a real company. In addition, students will look at how Social Ads are used as a type of advertising which companies use to promote their products or services on different social networks, especially Facebook. Ensuring the right types of ads and developing optimal strategies can give us very good results.
In this module we will enter the 'unknown' and specific world of mobile marketing. Mobile is a massive revolution, led by the success of apps. Students will understand the particularities of this specialty, in addition to the differences in relation to a more desktop related digital marketing. The areas of Apps, Programmatic MArketing and Mobile Advertising will be covered.
This module introduces students to the world of e-commerce. We look at the concepts and skills needed for the strategic use of e-commerce from three main perspectives: business to consumers, business-to-business, and intra-organizational. We explore how e-commerce has disrupted entire industries and how business processes have been impacted, for example supply chains and electronic transactions. The course develops student understanding of business models, strategies and opportunities in electronic publishing, communication, distribution, collaboration, and online payment options.
A website has to be created and designed for the user. Understanding the elements that make up a website and its correct distribution is necessary for the browsing experience to be optimal. This way we get our users to spend more time browsing our website and more results. Students understand all the elements that shape the design and usability of a website. From theory to practical classes we cover all D&UX concepts to apply them in an upcoming future on real-life projects. This course covers the following areas
In this module, students will learn the key strategies and tools that content marketers use to get and retain customers. We explore how an effective content marketing strategy is developed, organised and implemented, learn how to measure its impact, how to write copy that works and the framework to follow when writing, and how content marketing can be used to create a professional brand. Content marketing is a strategy that is based around what is relevant and interesting for the target user or customer in order to optimize engagement.
From attracting leads to delighting the customers, in this module you will learn all the steps necessary to take your marketing plan to the next level. Inbound marketing is one of the most used techniques to get quality traffic on a website, in an organic way. This technique is designed to attract potential clients by offering content of interest oriented towards their needs and inquiries as consumers.
Every Master’s programme consists of 10 modules (5 per semester), each worth 4 credits plus a thesis (academic research or business plan) of 20 credits. For each module, students spend 18 hours in the classroom over 6 weeks. The semester is split into two blocks: Block 1 (first 6 weeks + presentation week) and Block 2 (second 6 weeks + presentation week). Each module is taught and graded by one teacher, before going through the moderation process conducted by the academic department.
The evaluation structure is the same for every module, broken down as such:
20% of the grade will be based on how students participate/engage in class and with the virtual classroom space, Canvas.
ESEI uses the project-based learning and assessment methodology across its master programmes. PBL&A connects students with the real world. The idea is that students participate in learning and assessment in a way that reflects the experiences of a working professional. This means learning and honing 21st-century skills such as problem-solving, critical thinking, and collaboration.
The PBL structure is based on students working in groups. Together, they develop projects that require creativity and the ability to work together with other individuals who they might not necessarily get along with - just like in the workplace. This way, students learn to manage themselves, work as a team, negotiate and communicate with each other.
The PBL approach is entirely student-focused and mostly student-led. It adds a lot of value, meaning, engagement and fun to the learning experience. The main benefit of Project-Based Learning is that by the time students graduate, they will essentially have a portfolio of work. By working on problems based on real business, they will acquire experience that is directly applicable to what they’ll be doing as future employees or business owners. While working on projects, students sometimes get to collaborate with local businesses - not only do they tackle real-life business problems as ‘consultants’ for real companies, but they also gain valuable connections and opportunities that could help them develop their careers in the future.
Students are given the autonomy, flexibility and responsibility of working together on a project. It’s up to the teacher to decide on the format of the project - it’s very open, so for example, it can be a case study, a written report, a video, a role-playing activity, a podcast, a blog, a website, etc. The teachers create the project briefs and oversee the progress that teams are making week after week, with regular check-in points.
“The project based learning methodology is the most effective way to gain hands-on experience. Throughout the whole year we got to attend workshops, conferences and networking events with significant value to me and I think every student should take part in this.”
One academic year which is divided into two semesters:
Fall Semester (October to January) / Spring Semester (February to June)
All our Masters programmes are offered 3 days per week, from 18:30 to 21:30, and that is to allow our students to have professional careers in liaison to their postgraduate studies. Each course encompasses 18 teaching hours.
As per the Spanish Government, students are eligible to carry out internships during the course of their academic programme; after which you can change your student visa to post-study visa to find a job for the first year, then you can change to work permit when you find a job. We also offer an additional Specialization MBA programme which you can take after the first year to earn an MBA. It is also one year long and earns you a total of 120 ECTs. After you complete the two years, you can change your student visa to post-study visa to find a job for the first year, then you can change to a work permit when you find a job.
We are a recognised Higher Education Institution in Spain. Our Master’s degrees are private degrees awarded directly by ESEI and the Universidad Católica de Murcia (UCAM). At the end of your studies, you will receive two separate degrees from both ESEI International Business School and the Universidad Católica de Murcia (UCAM).
UCAM validates and jointly awards degrees of the following programmes: Master in Business Management, Master in International Relations and International Business, Master in Marketing and Communication, Master in Tourism and Hospitality Management.
If you’re interested in applying soon to secure your spot in the programme, you can be considered for a conditional acceptance that is only pending your final degree and transcripts. So you can apply with your up to date transcripts and the other admissions requirements; & once you complete your Bachelor degree and receive the final transcripts, you send them to us before the start of the Master programme.
The ESEI private diploma will be presented during the graduation ceremony, which usually takes place in July. If you need confirmation of the completion of your programme urgently, we prepare a letter signed by the school which serves this purpose. If you are eligible for the UCAM diploma
ESEI offers a dynamic programme of guest speakers, field visits and social events which are all included on top of your core academic programme.
You should try your best to attend all classes, though we understand that on occasion this can be impossible. Therefore, our master programme attendance policy allows you to miss 2 out of 6 classes per module, unjustified. The only reason an absence would be justified, meaning it wouldn’t count as one of your 3 permitted absences, is if you are unwell and can provide an official medical note. Remember that any absence will hinder your learning and thus likely jeopardise your results.
ESEI’s master programmes follow the Project-Based Learning and Assessment methodology. This means you will work on projects that reflect real business exercises, often in groups meaning you develop the key 21st century skills that are top priority for employers. Check out this ESEI blog post and learn all about how it works!
Each module has 4 assessment components: a group submission (40%), an individual submission (20%) and a formal oral presentation (20%) for your module project, as well as a participation grade (20%) based on your participation during classes.
You must complete a thesis paper of 15,000-17,000 words, which is due at the end of your one-year programme. You have the choice between an academic research paper in which you must conduct primary research, and a business plan. You will have a programme tutor who will guide you through the process and help you hone your thesis throughout the year, and the Head of Academics will run Thesis Clinic slots so you can have one-on-one support from the academic department too.
Before taking your IELTS, take our online english test to give us an idea whether you are ready to start the program with us or you need some extra time to study English. The certificate you receive from this online test, you can attach as the proof of english proficiency. The test is free of charge, can only be taken once, with a duration of 30-40 mins. Please take this English Online exam.
The link below provides you access to the short courses we are currently providing; their dates, times, and relevant professor. Each course is priced at 900 Euros, and applying to a course requires your CV & passport copy to be sent to us along with the course of interest. In the link, you can access the Business Management programme box field and expand the field for every course and you will see the timings of the module and the professor. https://www.eseibusinessschool.com/esei-short-courses/
This programme is offered every Fall semester, so the next intake would be Fall 2020 starting 7-Oct-2020.
Yes! Within your classes, you will have some guest speakers, and some of your course projects will happen in collaboration with a real business that works within the field. Additionally ESEI runs guest speaker sessions throughout the year on different business disciplines, including some focused on the digital landscape, which will provide relevant insights for you.
Barcelona is full of opportunities in many sectors, so there’s always something here for you! Furthermore, it’s a leading technology and digital business city, hosting events such as the biggest mobile communication conference in the world, Mobile World Congress. ESEI will post internship offers on its digital platform regularly, but you should also attend some of the many networking events the city has to offer on digital marketing. It’s all about making connections and creating opportunities!