ESEI Master in Digital Marketing

FALL Intake 2019 – ADMISSIONS OPEN!

Become an expert in all aspects of digital marketing strategy

and shape the future of business

ESEI’s Master in Digital Marketing programme in collaboration with Click360formacion, an official Google partner, will equip you with the practical skills and knowledge required by startups and corporations all over the world. Perfect for results-oriented, creative professionals, this qualification will prepare you for success in the highly competitive field of online marketing.

In collaboration with
Click360formación

60
ECTS

100% in
English

Weekdays
(Mon-Fri)

October
Intakes

Tuition
9.300€

<div><h2 data-fontsize="35" data-lineheight="30">Conceptual Objectives</h2><ul><li>Developing and implementing digital strategies for startup companies that look to carve out their place in the online market</li><li>Supporting the digital transformation of companies that seek to adapt to the fast-changing online environment</li><li>Improving the digital presence and the results of all those companies that already are functioning in the online world.</li><li>Developing your own digital marketing projects</li></ul><h2 data-fontsize="35" data-lineheight="30">Applied Objectives</h2><ul><li>To effectively use all the current technology involved in web positioning</li><li>To analyze and to interpret the web traffic thanks to the advanced knowledge of Google Analytics</li><li>To develop effective strategies in the use of search engines</li><li>To understand the implementation of digital marketing actions as part of wider business strategy</li><li>To effectively manage the principal social networks for professional purposes</li><li>To integrate the social networks into a marketing plan</li><li>To develop the graphic imagery and iconography of a project</li><li>To create audio-visual montages as part of an online marketing strategy</li><li>To create optimized E-mail campaigns and to analyze and understand the results</li><li>To have a firm grasp of all the phases for the complete optimization of the user experience.</li><li>To become a member of a network of classmates, tutors, faculty members, experts in digital marketing, which will allow the development of the contacts necessary to enter and succeed in the sector</li></ul></div>

<div class="post-content"><h2 style="text-align: center;" class="card-details" data-fontsize="35" data-lineheight="30">Professional development pathways</h2><p style="text-align: left;">ESEI graduates go on to lead a great variety of successful careers, from professional skateboarders to company CEO´s.<br> Here are the most typical career paths which follow on from a masters in Digital Marketing:</p><ul><li style="text-align: left;">Digital marketing manager</li><li style="text-align: left;">Digital marketing consultant</li><li style="text-align: left;">Community manager</li><li style="text-align: left;">Experience designer</li><li style="text-align: left;">Social media analyst</li><li style="text-align: left;">Media and content manager</li><li style="text-align: left;">Communication manager</li><li style="text-align: left;">Campaign executive</li></ul></div>

<div class="post-content"><h2 class="card-details" style="text-align: center;" data-fontsize="35" data-lineheight="30">FALL SEMESTER</h2><style type="text/css" scoped="scoped">}</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13746-1"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13746-1" data-target="#1a741aac46514d819" href="#1a741aac46514d819"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">ADWORDS</div></a></h4></div><div id="1a741aac46514d819" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><ul><li>Inside Google AdWords</li><li>The Creation and goals of Google Adwords</li><li>Partnering Google Analytics and Google AdWords</li><li>The Google AdWords’s GPS (global positioning system)</li><li>The Quality Score</li><li>The Google Display Network</li><li>Mobile Ads</li><li>External tools</li><li>Campaigns for specialists</li></ul><p></p></div></div></div></div></div><style type="text/css" scoped="scoped">}</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13746-2"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13746-2" data-target="#8e8294e5bb54f0456" href="#8e8294e5bb54f0456"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">SEO</div></a></h4></div><div id="8e8294e5bb54f0456" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><ul><li>Introduction to SEO</li><li>The indexation of contents</li><li>SEO On-Page</li><li>URLs</li><li>Use of keywords</li><li>SEO Off-Page</li><li>mistakes and penalties</li><li>Measurement of results</li></ul><p></p></div></div></div></div></div><style type="text/css" scoped="scoped">}</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13746-3"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13746-3" data-target="#3038a264dabbf43b8" href="#3038a264dabbf43b8"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">ANALYTICS</div></a></h4></div><div id="3038a264dabbf43b8" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><ul><li>Introduction to the analytical web.</li><li>Basic concepts of Google Analytics</li><li>Creation and basic structure of the account</li><li>Basic configuration</li><li>Principal reports</li></ul><p></p></div></div></div></div></div><style type="text/css" scoped="scoped">}</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13746-4"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13746-4" data-target="#f816d8656090e29f4" href="#f816d8656090e29f4"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">SOCIAL MEDIA</div></a></h4></div><div id="f816d8656090e29f4" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><ul><li>Web 2.0 and Social Average</li><li>Use of the Platform of Social Average</li><li>Community Manager and Personal Brand</li><li>The basis of the Social Media Plan</li><li>ORM: ” Online Reputation Management “.</li><li>Strategic use of social networks</li><li>Developing the Social Media Plan</li><li>Management of brands and communities at the professional level</li><li>Blog Marketing and marketing content</li><li>Inbound Marketing and Social Average.</li><li>The points of union.</li><li>Advertising in a Social environment</li><li>Analytical and profitability: ROI, IOR, KPI’s.</li><li>The relationship between the Community Manager and the client: exploration, budgets, offers and reporting.</li></ul><p></p></div></div></div></div></div><h2 class="card-details" style="text-align: center;" data-fontsize="35" data-lineheight="30">SPRING SEMESTER</h2><p><style type="text/css" scoped="scoped">}</style></p><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13746-5"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13746-5" data-target="#d5bcaab3ab3836065" href="#d5bcaab3ab3836065"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">EMAIL MARKETING</div></a></h4></div><div id="d5bcaab3ab3836065" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><ul><li>The Basis of E-mail Marketing</li><li>Acquisition and user segmentation</li><li>E-mail Marketing retention</li><li>Result and analysis of campaigns</li><li>Permission marketing and users’ acquisition</li><li>Management of users</li><li>E-mail marketing retention</li><li>How to create and to optimize the email campaigns</li></ul><p></p></div></div></div><p></p><p></p></div></div><style type="text/css" scoped="scoped">}</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13746-6"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="#accordion-13746-6" data-target="#0ce1242d07dd433b1" href="#0ce1242d07dd433b1"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">VIDEO MARKETING</div></a></h4></div><div id="0ce1242d07dd433b1" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><ul><li>Welcome to the audio-visual world</li><li>Basic recording</li><li>Postproduction (Adobe premiere CC)</li><li>Adjustments of the project</li><li>Adjustments of the sequence</li><li>Organization of the material.</li><li>Transitions / effects</li><li>Audio control</li><li>Animations (after effects, Photoshop, premiere)</li><li>after effects</li><li>Exporting and sharing</li></ul><p></p></div></div></div><p></p><p></p></div></div><style type="text/css" scoped="scoped">}</style><div class="accordian fusion-accordian"><div class="panel-group" id="accordion-13746-7"></div></div><div class="accordian fusion-accordian fusion-single-accordian"><div class="panel-group" id="accordion-6"><div class="fusion-panel panel-default"><div class="panel-heading"><h4 class="panel-title toggle" data-fontsize="24" data-lineheight="24"><a data-toggle="collapse" data-parent="accordian-6" data-target="#4af5ae2a4b73eb83b" href="#4af5ae2a4b73eb83b"><div class="fusion-toggle-icon-wrapper"><i class="fa-fusion-box"></i></div><div class="fusion-toggle-heading">DESIGN AND USER EXPERIENCE</div></a></h4></div><div id="4af5ae2a4b73eb83b" class="panel-collapse collapse "><div class="panel-body toggle-content"><p></p><ul><li>User-centred Design</li><li>Requirements for an ideal design</li><li>Design and Architecture of information</li><li>Prototyping</li><li>The importance of content</li><li>The responsive design & adaptive Information</li><li>Rich Media</li><li>Web optimization</li><li>Design and Digital Advertising</li></ul><p></p></div></div></div></div></div><p></p><p>Total 30 ECTS + 30 ECTS for Final Thesis</p></div>

LECTURERS

LucaDel Oro

After working for Unilever and Nestle, he founded his own Marketing Consultancy, Gold agency. He is also the founder and owner of SportCom, company dedicated to Sport Marketing in Europe.

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GonzaloGomez

CCO at Gobalo and consultant in digital strategies and user experience for big companies.

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AnnaAstals

Email marketing and digital CRM specialist, she is involved in several digital marketing and advertising projects. She also is a lecturer in several universities.

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The Master Programme in Digital Marketing in collaboration with Click360formacion, an official google partner, is equivalent to 60 ECTS Credits at level 7 on the European Qualifications framework.

The MBA is equivalent to 120 ECTS at level 7 on the European Qualifications Framework. Credits issued by ESEI International Business School.