The module of Introduction to Digital Marketing will serve the student as a basis to lay some basic and initial knowledge related to digital marketing. Throughout the module we won't go only through basic concepts but also we will see specific references and techniques, as well as presenting practical and real cases that will help the student to understand how the pillars of Digital Marketing work.

In this course you will learn to plan a strategy for your campaigns according to your business goals. At the end of the course you will be able to understand the basic concepts of the tool, the difference between the different ads platform and how to create a campaign.

In the SEO course you will receive a complete training on the basic concepts, techniques, strategies and tools needed to understand, analyse, optimise and plan web positioning strategies on search engines such as Google.

Thanks to the Google Analytics course you will get an overview on the digital analytics world and will master one of its main tools, both for getting the Google Analytics Certification and to optimize to the maximum your digital marketing campaigns.

In this module we will enter the 'unknown' and specific world of mobile marketing. Mobile is a massive revolution, led by the success of apps. Student will understand the particularities of this specialty, in addition to the differences in relation to a more desktop related digital marketing.

Description:

Understanding all the elements that shape the design and usability of a website is the main goal of these classes.

Methodology: 

From theory to practical classes we will cover all D&UX concepts to really apply them in an upcoming future on real-life projects. Out-of-class test exams will be sent to you so we can evaluate and ensure your progress.

Goals:

Evaluate and design user thought websites.
Control all the necessary requirements for an optimal design
Create responsive designs adapted to all types of devices
How to optimize a website.
Creating both a specific brand and iconography for a project.
How to analyze and manage web architecture.
Designing banners and other elements for digital advertising (only free only software will be used)
Managing content effectively
Evaluating different types of web designs, what type of website will I need?

Content:

User-centered Design
Requirements for an ideal design
Design and Architecture of information
Prototyping
The importance of content
The responsive design & adaptive Information
Rich Media
Web optimization
Design and Digital Advertising

In this module of Email Marketing you will receive a complete training on concepts, strategies and techniques to understand and create you own campaigns.

From attracting leads to delighting the costumers. In this Inbound marketing course you will learn all the steps necessary to take your marketing plan to the next level.

One academic year which is divided into two semesters:
Fall Semester (October to January) / Spring Semester (February to June)

All our Masters programmes are offered 3 days per week, from 18:30 to 21:30, and that is to allow our students to have professional careers in liaison to their postgraduate studies. Each course encompasses 18 teaching hours.

As per the Spanish Government, students are eligible to carry out internships during the course of their academic programme; after which you can change your student visa to post-study visa to find a job for the first year, then you can change to work permit when you find a job. We also offer an additional Specialization MBA programme which you can take after the first year to earn an MBA. It is also one year long and earns you a total of 120 ECTs. After you complete the two years, you can change your student visa to post-study visa to find a job for the first year, then you can change to a work permit when you find a job.

We are a recognised Higher Education Institution in Spain. Our Master’s degrees are private degrees awarded directly by ESEI and the Universidad Católica de Murcia (UCAM). At the end of your studies, you will receive two separate degrees from both ESEI International Business School and the Universidad Católica de Murcia (UCAM).
UCAM validates and jointly awards degrees of the following programmes: Master in Business Management, Master in International Relations and International Business, Master in Marketing and Communication, Master in Tourism and Hospitality Management.

If you’re interested in applying soon to secure your spot in the programme, you can be considered for a conditional acceptance that is only pending your final degree and transcripts. So you can apply with your up to date transcripts and the other admissions requirements; & once you complete your Bachelor degree and receive the final transcripts, you send them to us before the start of the Master programme.

The ESEI private diploma will be presented during the graduation ceremony, which usually takes place in July. If you need confirmation of the completion of your programme urgently, we prepare a letter signed by the school which serves this purpose. If you are eligible for the UCAM diploma

ESEI offers a dynamic programme of guest speakers, field visits and social events which are all included on top of your core academic programme.

You should try your best to attend all classes, though we understand that on occasion this can be impossible. Therefore, our master programme attendance policy allows you to miss 2 out of 6 classes per module, unjustified. The only reason an absence would be justified, meaning it wouldn’t count as one of your 3 permitted absences, is if you are unwell and can provide an official medical note. Remember that any absence will hinder your learning and thus likely jeopardise your results. 

Each module has 4 assessment components: a group submission (40%), an individual submission (20%) and a formal oral presentation (20%) for your module project, as well as a participation grade (20%) based on your participation during classes.

You must complete a thesis paper of 15,000-17,000 words, which is due at the end of your one-year programme. You have the choice between an academic research paper in which you must conduct primary research, and a business plan. You will have a programme tutor who will guide you through the process and help you hone your thesis throughout the year, and the Head of Academics will run Thesis Clinic slots so you can have one-on-one support from the academic department too.

This programme is offered every Fall semester, so the next intake would be Fall 2020 starting 7-Oct-2020. 

Yes! Within your classes, you will have some guest speakers, and some of your course projects will happen in collaboration with a real business that works within the field. Additionally ESEI runs guest speaker sessions throughout the year on different business disciplines, including some focused on the digital landscape, which will provide relevant insights for you. 

Barcelona is full of opportunities in many sectors, so there’s always something here for you! Furthermore, it’s a leading technology and digital business city, hosting events such as the biggest mobile communication conference in the world, Mobile World Congress. ESEI will post internship offers on its digital platform regularly, but you should also attend some of the many networking events the city has to offer on digital marketing. It’s all about making connections and creating opportunities!