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New wave of post-crisis entrepreneurship (JeffApp)

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Date: Nov 13
Time: 15:00 - 16:00

Guest speaker: Claire Chadwick (Dublin, Ireland, 1990) is the Marketing lead for the EMEA region at Jeff, the first super app for daily services that promote the good life.

Graduated from a Bachelor Degree in International Commerce (B.Comm) from the National University of Ireland in 2013. In her current position as Regional Marketing Manager at Jeffapp she is responsible for leading the creation and implementation of the marketing strategy for Jeff’s corporate brand. Key to her role is understanding the global positioning of the brand and through a regional perspective adapts it to the target audience of the EMEA geographic territory.

Before joining Jeff in 2019 Claire worked for Mars Ireland as Brand Manager for their Food Portfolio. Previously she worked in Suntory Food & Beverages in Ireland as Brand Manager for the brands Lucozade & Ribena and most recently in Madrid, Spain for Schweppes brand across the Iberia territory.

Claire describes herself as ambitious, creative and a strategic thinker with a ture passion and love for marketing. One of the most important factors to Claire when working in a company is believing in the company mission and purpose and also the company culture and values.

New wave of post-crisis entrepreneurship (JeffApp) 1

Crisis are great opportunities as long as we understand the changes they have generated and act quickly. The world of entrepreneurs changed after the COVID crisis because the user changed. This transformation of entrepreneurship is reflected in the reasons that finally lead them to invest and to create their own company. We are going to talk about who these new entrepreneurs are, what they seek and what opportunities they have to start a new business today. The main topics that will be discussed in this conference include digitization, omnichannel platforms, a new generation of offline stores, and how Jeff adapted to all this change. All this in order to determine how to channel the new wave of entrepreneurs coming into the world after the Crisis.

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