INTERNATIONAL MBA

This course will introduce you to key theories and models central to the foundations of Leadership as a concept, and will help students understand what it takes to be a business leader in the 21st century global environment. The module will consider how leadership can be exercised at all levels by exploring individual leadership, team leadership and organisational leadership. There will be a focus on self-assessment processes and personal skills development through which students can start developing stronger leadership qualities and practices that they can then be applied throughout their careers.

This course will also present key organisational behaviour theories and analyse how they help us address the major common organisational issues of the 21st century. Students will examine individual behaviour and group behaviour in the workplace and how it might influence an organisation’s communication, conflict management, motivational techniques and human resources development.

This module approaches Project Management in a systematic way, to equip students with the approaches recommended by the Project Management Institute (PMI), from scope management and time management to communicating projects to your team. It will consider planning, scheduling, controlling, resource allocation, and performance measurement methods, all required for the successful completion of a project. It will also examine the key lean management principles, tools and techniques. Students will discuss good lean management techniques in the context of defining and attaining goals and targets. Learn how to develop and execute a lean management system.

This module aims to introduce the critical success factors for effective verbal and nonverbal communication in the context of the workplace, both in terms of internal communication and external communication, including training students in public speaking. It looks at different negotiation and conflict resolution techniques and the various contexts they may be applied in. The course also develops students’ networking skills and expands their networking opportunities in the city of Barcelona, giving students the opportunity to put what they learn into practice.

This module aims to introduce students to modern macroeconomic analysis of economic fluctuations and growth by looking at fiscal, monetary, labour market, exchange rate and balance of payment and trade policy issues, as well as the impact of government policy on business. We develop an understanding of how businesses and organizations design and adapt their organisational strategy to gain competitive advantage. Having the best strategic plan in the world is for nothing if the implementation goes badly. In this module we look at the crucial steps including how to manage the organisational change which comes with strategy implementation.

This module will examine the principles and practices behind production and operations management, considering activities and processes needed to effectively produce products and services. Students will consider key performance indicators of operations such as quality, productivity and response time and be introduced to tools and strategies that help to ensure smooth operations.

This module explores the cross-cultural issues that arise from working in international teams and how these can impact upon management. This will be done through the examination of cultural theories, concepts and models and their application to real business scenarios, taking into account different governance and institutional systems. Students also delve into the role a diversity and inclusion agenda can play in not only creating a fairer organisation, but also a more productive and successful one.

Learning Outcomes:

• Identify the key cultural theories and frameworks, as well as the ethical and social questions in cross-cultural management, and demonstrate how they can apply to cross-cultural management approaches and practices.
• Incorporate theories, concepts and models relevant to the global and cultural context of an international business issue or case.
• Effectively engage in cross-cultural management and negotiation exercises.
• Develop an understanding of what Diversity and Inclusion means in the business and workplace context and how it can be used to respond to cross-cultural management issues.
• Identify and evaluate the extent to which a diversity and inclusion agenda is being driven within international organisations, and based on this analysis produce a recommendation plan for how it can be taken further.

This module delves into what it takes to think up, develop, implement and effectively manage strategic change and innovation initiatives both on a small scale and at the organisational level. Students will be introduced to the key theories and practices behind change and innovation as applied to individuals, organisations and systems. They will look at the kind of opportunities an organisation has for change and innovation, but also the potential restrictive forces at play. The key drivers of it will be considered and students will see strategies and interventions that can be undertaken to make it happen successfully. The role of technology in change and innovation in the 21st century business environment will also be examined. This module helps us put to rest the expression “if it isn’t broken, don’t fix it”, by examining the customer journey in their interaction with real life products and brands, and identifying where innovation may be made.

This module introduces students to financial management, looking at the company-wide impact of financial decision-making within the context of a for-profit organisation. Students will examine budget forecasting and detailed financial analysis for effective budget management. This module will demonstrate the building blocks of financial management that are essential knowledge for any corporate manager or business owner.

This module will look at the transformative impact that disruptive technologies have had on traditional business models, as well as the brand new digital business models that have emerged out of this digital revolution. For a company to launch or adapt/survive in the 21st century marketplace, a strong and innovative digital business strategy is essential. In this course, students will explore how strategies for existing or new businesses can incorporate digital change and transformational technologies to stay competitive in the marketplace. They will also consider the value that can be captured from these digital innovations, for example in terms of cost-cutting and performance enhancement. Students will focus on the importance of an integrated digital business strategy in terms of products, marketing and operations, and will explore how this strategy can be implemented, managed and communicated effectively. 

This module will introduce students to Business Intelligence concepts and tools used to guide company decision-making and ultimately benefit the organisation. Students will examine Business Intelligence applications and technologies used to collect, store, analyze and share data which then informs management decisions. The course will explore the business value that BI holds, its challenges, barriers to using it and how it is used in today’s marketplace. It will look at BI’s specific application to the fields of performance management, marketing and Customer Relationship Management.

Every brand is looking for engagement, but in seeking to facilitate that sustainable relationship between a brand and its customers, many marketers end up losing track of the basics and squandering the opportunity to really connect. This module provides strategies to approach engagement with a bird’s-eye view of the principal stakeholders in the customer journey.

Managing a brand is a skill which most people automatically assume a marketer possesses, which does no justice to the complexity it represents. Marketing-driven companies need good brand management to create a trusted and recognised brand, generating equity for the organisation. But just how can this be done, and what are the factors involved? This module will take students through the brand creation and brand management process, demonstrating the mindset and tools they will need to launch, grow and maintain a successful brand.

This module aims to introduce the critical success factors for effective verbal and nonverbal communication in the context of the workplace, both in terms of internal communication and external communication, including training students in public speaking. It looks at different negotiation and conflict resolution techniques and the various contexts they may be applied in. The course also develops students’ networking skills and expands their networking opportunities in the city of Barcelona, giving students the opportunity to put what they learn into practice.

This module will cover the areas of market research, consumer behaviour, formulating/implementing a marketing plan and distribution and commercial network. The course will help students to determine strategies for developing new products and services that are consistent with evolving market needs and also to evaluate the viability of marketing a product or service in a domestic or international market or markets. They will develop an understanding of how consumer behaviour can be applied to marketing by direction application of (and reference to) consumer behaviour theory in the formulation of a marketing plan. Students will explore the concepts necessary to formulate a marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria, and will then look at how to prepare and deliver a written marketing plan persuasively and accurately. Finally, students will develop an understanding of distribution channels and the commercial networks available, to ensure that the product is in the right place at the right time when consumers want to buy.

This module will take students through the different digital marketing technologies available and how they can be used strategically to meet the long-term mission and goals of the company. Students will explore how organisations employ tools such as social media, email marketing, SEO/SEM, apps, automation etc. strategically to market their product/service.

This module covers the infrastructure for communication and the way in which it can be managed strategically, as well as the strategic role of PR in how an organisation’s message is built and communicated. It will focus on the defining of communication goals and how resources can be selected and applied to achieve these goals. Content strategies will be examined through case studies, and students will explore how other business functions come into play in an integrated communications strategy. The strategic role of PR in both the creation and management of organisational reputation and image will also be evaluated, and the course will pay particular attention to the impact of new media technologies on the world of spin, image and relationships.

Disruptive products or processes can bring great success, and Innovation is possible everywhere. This module helps us put to rest the expression “if it isn’t broken, don’t fix it”, by examining the customer journey in their interaction with real life products and brands, and identifying where innovation can be made. The course applies the design thinking methodology, asking students to take a systematic approach to creative problem-solving in the context of business context. This approach will be a practical exercise and can be applied to any product or service.

This is a practical module that takes students through the step-by-step journey of building an Online Go-To-Market Strategy. It includes going through all the stages of the lead generation process and taking clients through multiple funnel stages. This course dives into hard-earned insights, frameworks, and systems from tech's top leaders. From acquisition and retention to user psychology and habit formation, students will draw on real examples from category-defining companies in order to learn how to solve difficult growth problems and drive results.

Learning Outcomes:

• Learn the basics of online marketing and growth
• Demonstrate knowledge of multiple lead generation strategies from paid ads to product-led growth
• Demonstrate an understanding of the sales funnel and of the product flywhee

This module explores how a smartly-planned and well-managed events strategy can be a powerful way of communicating a company’s brand. Students will learn how to use events as a means of building awareness and buzz around a company or product/service, to increase sales and to generally generate more engagement with the brand. They will consider how and when a company uses strategies such as branded decorations, giveaways, tasters, branded competitions, brand ambassadors, surprise guests etc. to achieve these objectives. This course will examine what is required when running a branded events programme, looking at how to plan, market, finance, organise and execute the process seamlessly.

This module will introduce students to Business Intelligence concepts and tools used to guide company decision-making and ultimately benefit the organisation. Students will examine Business Intelligence applications and technologies used to collect, store, analyze and share data which then informs management decisions. The course will explore the business value that BI holds, its challenges, barriers to using it and how it is used in today’s marketplace. It will look at BI’s specific application to the fields of performance management, marketing and Customer Relationship Management.

This introductory module, which is done during the induction week for the Digital Marketing master programme over 10 hours, helps you understand what Digital Marketing is, the evolution it has undergone in recent years and its importance today. We analyze different online business models, we see the different techniques that make it up, how to determine objectives and measure them. Students acquire a global vision of digital marketing and prepare to host and understand all the following subjects that comprise the credited, formally assessed master programme. This module is run as an extra support course for you and is not part of the graded master programme, meaning it does not hold credit value.

 In this module, students will learn what a Customer Relationship Management tool is, what it is used for and how it is used as a data management platform. Students will be introduced to the different types of CRM and to the key CRM tools and their particular use. They will also explore what kind of data the different types of CRM collect and what the different types of CRM allow companies to do. Looking specifically at Data, the course delves into how to use data in a powerful way for business, for example through accurate targeting or messaging in advertising, personalisation of UX, community behaviour understanding, etc. Finally, students will gain insight into why data is “the new gold” in today’s business context and how it impacts us in terms of online behaviour and decision-making, among other things.

Description: In this SEO module you will receive a complete training on the basic concepts, techniques, strategies and tools needed to understand, analyse, optimise and plan web positioning strategies on search engines such as Google. This includes looking at how search engines rank results, site architecture, how to optimize site structure, links and content to increase the likelihood of ranking for relevant search queries.

Learning Outcomes:

• Understand all the elements that make up SEO
• Understand and carry out effective SEO on-page
• Know the penalties and possible errors of SEO

In this module, we will focus on Google Analytics. Analyzing the impact on a website of all the online marketing actions that are carried out is essential to know its effectiveness for the results of a company. With Google Analytics we can analyze the actions, we can measure if they are offering results and we can make strategic decisions.

Learning Outcomes:

• Understand what Analytics is
• Understand all the concepts related to Analytics
• Analyze the customers/audience
• Measure results
• Make analytics reports

How can a company communicate effectively through Social Media? How can it reach its target and achieve its objectives? In this module the student will learn the different characteristics of every Network, their nature and different communication techniques. Through real examples and active exercises the student will effectively master advertisement and branding in Social Media. The overall objective of the module is to develop attitudes and skills to design and implement a winning Social Media Strategy for a real company. In addition, students will look at how Social Ads are used as a type of advertising which companies use to promote their products or services on different social networks, especially Facebook. Ensuring the right types of ads and developing optimal strategies can give us very good results.

Learning Outcomes:

• Understand what community management is
• Know the different social networks and platforms and analyze them
• Know how advertising works on social networks
• Create social media marketing strategies

In this module we will enter the 'unknown' and specific world of mobile marketing. Mobile is a massive revolution, led by the success of apps. Students will understand the particularities of this specialty, in addition to the differences in relation to a more desktop related digital marketing. The areas of Apps, Programmatic MArketing and Mobile Advertising will be covered.

Learning Outcomes:

• The relevance and importance of mobile marketing and apps
• Know the different business models
• Get to know ASO (App Store Optimization)
• Learn how to perform user retention and metrics

This module introduces students to the world of e-commerce. We look at the concepts and skills needed for the strategic use of e-commerce from three main eCommerce types: Brand, POD and Dropshipping. We explore how e-commerce has disrupted entire industries and how business processes have been impacted, for example supply chains and electronic transactions. The course develops student understanding of business models, strategies and opportunities in electronic publishing, communication, distribution, collaboration, and online payment options. 

Learning Outcomes:

• Understand the foundations and importance of E-commerce
• Analyze the impact of E-commerce on business models and strategy
• Understand the difference between the different types of e-commerce
• Understand the infrastructure for E-commerce
• Understand how to build an eCommerce from zero to hero

A website has to be created and designed for the user. Understanding the elements that make up a website and its correct distribution is necessary for the browsing experience to be optimal. This way we get our users to spend more time browsing our website and more results. Students understand all the elements that shape the design and usability of a website. From theory to practical classes we cover all D&UX concepts to apply them in an upcoming future on real-life projects. This course covers the following areas

• User-centered Design
• Requirements for an ideal design
• Design and Architecture of information
• Prototyping
• The importance of content
• The responsive design & adaptive Information
• Rich Media
• Web optimization
• Design and Digital Advertising

Learning Outcomes:

• Learn to evaluate websites
• Understand the importance of responsive design
• Analyze the architecture of a website
• Structure the content properly

In this module, students will learn how brands create meaningful connections with their customers using storytelling techniques. We will explore the role of content marketing in communicating the values that a brand and its audience share. We will learn how to use specific content types to tell stories where the customer is the hero of the journey. And, we will discuss how to compel the audience to take action using content that resonates with them. 

Learning Outcomes:

• Understand the importance of brand storytelling in content marketing
• Develop an effective content marketing strategy that uses storytelling as its core principle
• Create powerful pieces of content that drive conversions

From attracting leads to delighting the customers, in this module you will learn all the steps necessary to take your marketing plan to the next level. Inbound marketing is one of the most used techniques to get quality traffic on a website, in an organic way. This technique is designed to attract potential clients by offering content of interest oriented towards their needs and inquiries as consumers.

Learning Outcomes:

• Understand how inbound marketing helps us in our digital marketing strategy
• Learn how to attract quality traffic
• Create keyword strategies
• Learn how to convert users into leads
• Know the tools for inbound marketing

In this course you will learn to plan a strategy for your campaigns according to your business goals, using Search Engine Marketing. At the end of the course you will be able to understand the basic concepts of different SEM tools, namely Google Ads, and how to create a campaign. The module will also delve into Market Positioning and Commerce.

Learning Outcomes:

• Understand the fundamental tools, concepts and strategies of Search Engine Marketing
• Understand the fundamental concepts of Google Ads
• Learn to structure campaigns
• Ad types
• Keyword analysis
• Campaign segmentation

This module offers a truly practical perspective on the strategic aspects of hotel management, and on its importance to the successful operations of hotels. It covers the areas of Human Resources, Quality Management and Customer Service Management. The course highlights the importance of Human Resources to the development of successful hotels, covering the essential aspects from recruitment and selection to incentives and rewards. It also introduces strategies in hospitality Quality Management that elevate and measure the level of quality for both customers and employees. Students will learn how to implement the SERVQUAL model within a hospitality organization.

This module looks at Revenue Management in the hospitality and tourism sector.

The management and knowledge of Revenue in hospitality is one of the main ways to improve and increase the income of a hotel, restaurant or any company in the tourism sector in general. In this subject students will learn and discuss the relationships between Revenue management tools and techniques, in order to understand the best way to design a Revenue Management Plan according to different scenarios influenced by internal and external factors, as well as the ways in which offer and demand works. Students will check the different models and channels of distribution, as well as the main tools used for the development of the activity of a Revenue Manager.

Every brand is looking for engagement, but in seeking to facilitate that sustainable relationship between a brand and its customers, many marketers end up losing track of the basics and squandering the opportunity to really connect. This module provides strategies to approach engagement with a bird’s-eye view of the principal stakeholders in the customer journey.

MICE is a competitive arena. To be successful, your event needs to not only be different; it must appear different before it even takes place. It must also go smoothly, and this requires an ability to plan, market, finance, organise and execute the process seamlessly. This module helps students understand what it takes to organise and manage a large-scale event and discover the trends of the MICE industry.

This module aims to introduce the critical success factors for effective verbal and nonverbal communication in the context of the workplace, both in terms of internal communication and external communication, including training students in public speaking. It looks at different negotiation and conflict resolution techniques and the various contexts they may be applied in. The course also develops students’ networking skills and expands their networking opportunities in the city of Barcelona, giving students the opportunity to put what they learn into practice.

This module will explore international business theory and practices in order to give students a strong understanding of the 21st century international business context and the challenges faced by managers in the international business situations. It will look closely at International Human Resources Management and Cross-cultural Management. The IHRM element deals with the complex world of managing expatriate assignments, and working with systems of reward, incentive, job design, recruitment and selection across a myriad of cultural complexities. Students will also consider Cross-cultural Management which is a complex area. This module does not seek to be all things to all people, rather it examines the influence of cultural factors on organizations and its management, and helps students to develop, through a reflective and interactional process, their intercultural communicative competence.

This module helps us to discern the various industries and sectors that make up the tourism industry and its economic repercussions, understand how a successful public-private partnership is key for sustainable, effective and long-term tourism development. It makes the most of our location in a key centre of tourism, as we examine the key factors of the Barcelona business tourism model. We also explore new trends in tourism by taking the case of Barcelona as a model for new types of tourist offerings, and examine each of them, their attraction and positioning, and the conditions and circumstances which facilitate their success.

This module looks at branding and marketing in the tourism industry, with a particular focus on luxury brand management and destination management and marketing. The course will address the imaging and positioning of tourist destinations and common strategies of promotion. Students will examine the developments and challenges in managing luxury brands, what is at stake, and how the brand can be protected in an ever-changing section of the market. They will also explore and understand the concepts and theories relevant to destination management and marketing.

This module covers the infrastructure for communication and the way in which it can be managed strategically, as well as the strategic role of PR in how an organisation’s message is built and communicated. It will focus on the defining of communication goals and how resources can be selected and applied to achieve these goals. Content strategies will be examined through case studies, and students will explore how other business functions come into play in an integrated communications strategy. The strategic role of PR in both the creation and management of organisational reputation and image will also be evaluated, and the course will pay particular attention to the impact of new media technologies on the world of spin, image and relationships.

This module examines the particular characteristics and frameworks of the tourism and hospitality business and evaluates the scope for innovation within them. We examine business models which generate consistent and successful value propositions, but also explore disruptive products and processes which can bring great success. This module helps us put to rest the expression “if it isn’t broken, don’t fix it”, by examining the customer journey in their interaction with real life products and brands in the hospitality and tourism sectors, and identifies where innovation can be made.

This module will take a look at the regions of Latin America, MENA and Asia to give students an overview of some key contemporary global issues.

MENA: Students will examine the fault lines and sources of tension and instability in the MENA region and then progress to a geopolitical focus on the region (alliances and rivalries and the role of regional and global actors).

Latin America: Latin America is witnessing a surge in economic activity at a time when politics in the region has never been more interesting. The implications of this on global trade and relations is fascinating, and of central importance to understand. This section zooms in on the most salient developments in the region, their background, and their impact on how business and politics in latin America and beyond.

Contemporary India and China: It is beyond debate that China and India are of fundamental importance to the global economy, but many aspects of their geopolitics and trade policy remain misunderstood. Here students examines the practical aspects of contemporary China and India, which are essential if we are to make sense of current events and developments in the region.

This module introduces students to the main contemporary geopolitical trends and focuses on the major strategies developed by the grand powers of the international system, as well as the interplay among them and their consequences for international relations. It also aims to introduce students to modern macroeconomic analysis of economic fluctuations and growth by looking at fiscal, monetary, labour market, exchange rate and balance of payment and trade policy issues, as well as the impact of government policy on business.

In this module, students investigate the structures and systems that underpin global governance and look closely at the world’s major international organisations. The course explores how these organisations – such as the United Nations and the World Bank – have grown and transformed since their formation, and also delves into the ever-expanding role of private institutions and authorities in the management of the global economy. Students will be asked to explore the historical beginnings of the current global governance structures and will be introduced to key global governance theories and concepts, in order to be able to analyse their role and relationship with key areas such as trade, finance, knowledge, business and the environment.

Learning Outcomes:

• Identify and understand the function and role of the key international organisations or institutions, actors and issues – both formal and informal – at the heart of current global governance.
  
• Demonstrate understanding of the historical roots and transformation of global governance structures and related international organisations.
  
• Examine and analyse the institutions, organisations, actors, processes and issues that make up the global governance of areas like health, business, finance, trade and the environment.
• Analyse and identify where global governance is currently failing in its role, or indeed how its “role” may need rethinking, and how its international organisations can be improved for global benefit.

This module aims to introduce students to modern macroeconomic analysis of economic fluctuations and growth by looking at fiscal, monetary, labour market, exchange rate and balance of payment and trade policy issues, as well as the impact of government policy on business. We develop an understanding of how businesses and organizations design and adapt their organisational strategy to gain competitive advantage. Having the best strategic plan in the world is for nothing if the implementation goes badly. In this module we look at the crucial steps including how to manage the organisational change which comes with strategy implementation.

This module aims to introduce the critical success factors for effective verbal and nonverbal communication in the context of the workplace, both in terms of internal communication and external communication, including training students in public speaking. It looks at different negotiation and conflict resolution techniques and the various contexts they may be applied in. The course also develops students’ networking skills and expands their networking opportunities in the city of Barcelona, giving students the opportunity to put what they learn into practice.

This module explores the cross-cultural issues that arise from working in international teams and how these can impact upon management. This will be done through the examination of cultural theories, concepts and models and their application to real business scenarios, taking into account different governance and institutional systems. Students also delve into the role a diversity and inclusion agenda can play in not only creating a fairer organisation, but also a more productive and successful one.

Learning Outcomes:

• Identify the key cultural theories and frameworks, as well as the ethical and social questions in cross-cultural management, and demonstrate how they can apply to cross-cultural management approaches and practices.
• Incorporate theories, concepts and models relevant to the global and cultural context of an international business issue or case.
• Effectively engage in cross-cultural management and negotiation exercises.
• Develop an understanding of what Diversity and Inclusion means in the business and workplace context and how it can be used to respond to cross-cultural management issues.
• Identify and evaluate the extent to which a diversity and inclusion agenda is being driven within international organisations, and based on this analysis produce a recommendation plan for how it can be taken further.

This module introduces students to financial management, looking at the company-wide impact of financial decision-making within the context of a for-profit organisation. Students will examine budget forecasting and detailed financial analysis for effective budget management. This module will demonstrate the building blocks of financial management that are essential knowledge for any corporate manager or business owner.

The objective of this module is not to become a lawyer, but to understand when you need to call one. In this module, students examine the principles of international law that those working in international business will frequently come into contact with, and learn when and how we need to consult with a legal professional.

This module covers the infrastructure for communication and the way in which it can be managed strategically, as well as the strategic role of PR in how an organisation’s message is built and communicated. It will focus on the defining of communication goals and how resources can be selected and applied to achieve these goals. Content strategies will be examined through case studies, and students will explore how other business functions come into play in an integrated communications strategy. The strategic role of PR in both the creation and management of organisational reputation and image will also be evaluated, and the course will pay particular attention to the impact of new media technologies on the world of spin, image and relationships.

This module introduces students to the guiding principles of International Trade. It starts broad by examining the setting up, developing and managing of an efficient Export Department within the context of global trade agreements, and then zooms in to the essentials of Incoterms, payment terms and the contract of sale. We are all aware of the increasing interconnections in today’s world, but to what extent are we equipped to deal with it? Students entering the business world will invariably come into contact with offshoring and outsourcing situations, which are some of the key drivers in today’s globalized world. This module helps to equip students on what is involved in handling such situations.

You will first need to apply to one of our 7 Masters programmes, which will count as your MBA specialization.

1st year: You do the regular courses required for a standard Masters program. So you will attend the courses and do the reports/exams for this Masters. In your first semester, you will email our Academics department that you want to enrol in the Specialized MBA program (no need for documents or anything). then based on your academic performance throughout the 1st year, you will be accepted to the MBA programme or not.

2nd year: After you complete and pass the courses for the Masters program, you will then start the second year with putting the theory into practice, so you do an internship for 3 months (or 6 months depending on the company) and submit a final thesis due in July of the second year.

1st year tuition - your selected Master programme tuition (e.g. Business Management programme is 9,300€).

2nd year tuition - 3,900€

The total tuition fee for MBA in Business Management programme is 13,200€. The payable amount per year is as follows: 1st Year: 9,300€ / 2nd Year: 3,900€

You will need to submit two thesis papers, yes, because you need to complete the master programme requirements and achieve the 60 ECTS credits in order to move onto the MBA year. 

However, please note that you have the choice of taking your master year thesis paper further and extending it from its original 15,000-17,000 word state to the required 25,000 word MBA thesis state. 

Alternatively, you can do a totally new paper in the second year.