Embarking on my master’s degree journey at ESEI International Business School was an exhilarating time filled with academic pursuits and the desire for practical experience. As a digital marketing master student, the opportunity to intern at Rentals United in Barcelona emerged as the perfect chance to bridge the gap between …
Artificial Intelligence (AI) is becoming increasingly prevalent in modern business, with more and more companies recognizing the immense benefits it can provide. From automating routine tasks to making more accurate predictions and providing personalized customer experiences, AI has the potential to revolutionize the way companies operate and compete in the …
In today’s world, making a social media strategy has become an essential part of any business or individual’s marketing strategy. It allows for increased brand awareness, engagement with followers, and the ability to reach a wider audience. However, with great power comes great responsibility, and it’s essential to know what …
Social media has revolutionized the way businesses interact with their customers. Platforms like Facebook, Twitter, Instagram, and LinkedIn offer unparalleled opportunities to reach out to potential customers and build brand awareness. However, creating a successful social media strategy is no easy feat. It requires a deep understanding of the platform, …
The Role of Big Data in Industries Big data is transforming industries of all kinds by providing a wealth of data that can be analyzed to reveal insights and patterns. By analyzing this data, industries such as healthcare, marketing, and finance can improve their operations and provide better services to …
The rise of e-commerce has seen highs and lows over the years. From changes in technology to rising costs, every customer has been affected by different economic factors throughout history. By looking at it and getting insight from the experts, we can aim to predict the future of e-commerce. Indeed, …
Astonishing Expat Lifestory: 2022 ESEI Alumni | Kevin Capelao Author: Kevin Capelao – International MBA in Digital Marketing Alumni Reading time: 2mins I was born in a country that was not my own. I grew up and lived in different countries on multiple continents. In this life story, I share …
Why storytelling in marketing? For one main reason: stories are what make people connect the most. Mark has just finished his bachelor degree and he feels ready to take a bigger leap. He’s exploring the possibility of pushing his career forward by starting a marketing course, but he doesn’t know …
The internet’s drastic evolution over the last quarter century has created countless jobs and opportunities in the virtual realm. Digital marketing is one of them. All the online advertisements, written content and images you see are related to the work of a digital marketer. With more of the world moving …
As the world emerges from the COVID-19 pandemic, we’re starting to gain enough perspective to reflect on the learnings from the crisis. What did businesses do wrong? And what did they get right? Which companies handled the crisis well, and which ones didn’t? And, most importantly, what changes do we …
With everything that’s happened in the past few weeks, you may feel like you’ve had to put your career dreams on the back burner. But don’t worry: professional development is very much possible, even in times of crisis. We’ve organised some insightful online career workshops to help you get …
It was our first Career Fair of 2019 and the sun came out for us again! There was a buzzing atmosphere as dozens of students took the opportunity to speak with international companies, learn about their career options and apply for internships. Our blogging team spoke to staff, students and …
