Why Pursue the Art of Marketing at ESEI International Business School? In an era where digital technology is reshaping the landscape of consumer interaction and business strategies, mastering the art of marketing has become more crucial than ever. The digital age demands a blend of creativity and analytical skills that …
Barcelona is a vibrant and diverse city with a unique blend of cultures, languages, and traditions. This cultural intelligence poses a great opportunity for businesses to tap into a diverse audience and expand their customer base. However, to successfully market to this diverse audience, it’s crucial to have cultural intelligence. …
Best Masters in Marketing and Communication in Barcelona! A testimonial from Marlene Brandtner Marketing and Communication is one of the most targeted subjects of recent years for students, as more and more young people understand the career opportunities and the importance of this topic for brands. In fact, many students …
As the world emerges from the COVID-19 pandemic, we’re starting to gain enough perspective to reflect on the learnings from the crisis. What did businesses do wrong? And what did they get right? Which companies handled the crisis well, and which ones didn’t? And, most importantly, what changes do we …
Are you considering studying in Barcelona? If so, you must be wondering what you need to know about life in the Catalan capital. Barcelona is very popular with foreign students. A cosmopolitan European city with one of the world’s best city beaches, a world-class festival scene and a great quality …
With everything that’s happened in the past few weeks, you may feel like you’ve had to put your career dreams on the back burner. But don’t worry: professional development is very much possible, even in times of crisis. We’ve organised some insightful online career workshops to help you get …
It was our first Career Fair of 2019 and the sun came out for us again! There was a buzzing atmosphere as dozens of students took the opportunity to speak with international companies, learn about their career options and apply for internships. Our blogging team spoke to staff, students and …
Bummed about having to leave Barcelona and ESEI after you’ve finished your Master’s programme? No need to worry! ESEI provides you with the chance to stay and do a one-year Experiential MBA Programme that consists of two semesters: a tutor-supervised internship and a thesis project. It’s all about putting theory …
The room was buzzing with anticipation as international students, executives, freelancers, entrepreneurs and CEOs alike waited for Tim to share his insights into using LinkedIn to build real-world, local networks with relevant professionals. ESEI students and Barcelona professionals headed to the Movistar Centre in Placa Catalunya this week to watch …
If you’re a student at ESEI, you’ll definitely know Lucas Helaouet. He’s our enthusiastic Marketing and Communications coordinator (and no, he didn’t write this article). Always there for our students and staff, his enthusiasm is infectious as is his entrepreneurial spirit. But perhaps you didn’t that Lucas is also an …
The key strategies behind building a powerful online personal brand By Luca Dell’oro, ESEI Professor and Tutor (Master in Marketing and Communication). Personal branding is a serious business. With over 50 percent of the world’s population online in 2018 and more than 2.6 billion social media users, we have a …
Presentations can be energising, interesting, entertaining ways of engaging an audience and giving them valuable information. We’ve probably all sat through one or two stand out sessions where we’ve walked away with a “wow” feeling and a spring in our steps. Unfortunately, those are the “unicorns” – the exceptions to …