In the fast-paced world of digital marketing, content marketing continues to be a cornerstone strategy for brands aiming to establish a strong online presence. As we move into 2024, it’s clear that creating meaningful, valuable content is more crucial than ever. At ESEI International Business School of Barcelona, we emphasize …
Application Essentials Embarking on a Master’s degree in Marketing and Communication is a significant step forward in your professional career. At ESEI International Business School of Barcelona, we understand the importance of a smooth application process. This blog will guide you through the application essentials needed to ensure your entry …
In the ever-evolving landscape of modern business, integrating digital strategies into marketing communications has emerged as a cornerstone for success. As a testament to our commitment to excellence at ESEI International Business School of Barcelona, we delve deep into this subject, offering insights that blend academic rigor with real-world practicality. …
Barcelona is a vibrant and diverse city with a unique blend of cultures, languages, and traditions. This cultural intelligence poses a great opportunity for businesses to tap into a diverse audience and expand their customer base. However, to successfully market to this diverse audience, it’s crucial to have cultural intelligence. …
Best Masters in Marketing and Communication in Barcelona! A testimonial from Marlene Brandtner Marketing and Communication is one of the most targeted subjects of recent years for students, as more and more young people understand the career opportunities and the importance of this topic for brands. In fact, many students …
As the world emerges from the COVID-19 pandemic, we’re starting to gain enough perspective to reflect on the learnings from the crisis. What did businesses do wrong? And what did they get right? Which companies handled the crisis well, and which ones didn’t? And, most importantly, what changes do we …
Are you considering studying in Barcelona? If so, you must be wondering what you need to know about life in the Catalan capital. Barcelona is very popular with foreign students. A cosmopolitan European city with one of the world’s best city beaches, a world-class festival scene and a great quality …
With everything that’s happened in the past few weeks, you may feel like you’ve had to put your career dreams on the back burner. But don’t worry: professional development is very much possible, even in times of crisis. We’ve organised some insightful online career workshops to help you get …
It was our first Career Fair of 2019 and the sun came out for us again! There was a buzzing atmosphere as dozens of students took the opportunity to speak with international companies, learn about their career options and apply for internships. Our blogging team spoke to staff, students and …
Bummed about having to leave Barcelona and ESEI after you’ve finished your Master’s programme? No need to worry! ESEI provides you with the chance to stay and do a one-year Experiential MBA Programme that consists of two semesters: a tutor-supervised internship and a thesis project. It’s all about putting theory …
The room was buzzing with anticipation as international students, executives, freelancers, entrepreneurs and CEOs alike waited for Tim to share his insights into using LinkedIn to build real-world, local networks with relevant professionals. ESEI students and Barcelona professionals headed to the Movistar Centre in Placa Catalunya this week to watch …
If you’re a student at ESEI, you’ll definitely know Lucas Helaouet. He’s our enthusiastic Marketing and Communications coordinator (and no, he didn’t write this article). Always there for our students and staff, his enthusiasm is infectious as is his entrepreneurial spirit. But perhaps you didn’t that Lucas is also an …