The key strategies behind building a powerful online personal brand By Luca Dell’oro, ESEI Professor and Tutor (Master in Marketing and Communication). Personal branding is a serious business. With over 50 percent of the world’s population online in 2018 and more than 2.6 billion social media users, we have a …
Presentations can be energising, interesting, entertaining ways of engaging an audience and giving them valuable information. We’ve probably all sat through one or two stand out sessions where we’ve walked away with a “wow” feeling and a spring in our steps. Unfortunately, those are the “unicorns” – the exceptions to …
More than 100,000 entrepreneurs, business leaders, corporate reps, journalists and tech enthusiasts are about to descend on Barcelona. They’re coming to catch a glimpse of mobile future and to experience cutting edge technology at the Mobile World Congress (MWC), which takes place from the 26 February to 1st March 2018. …
Video marketing is one of the most effective ways for brands to sell products and services online, but it only works when a well thought out content marketing strategy is used. If you’re building a video marketing campaign, it’s important to remember that brands use videos at different stages of …
At ESEI, we love catching up with old students and finding out what they’ve been up to since graduating. Today we spoke to Thomas, Nanihi and Lif. They filled us in on what they are doing now and offer some top advice for current and future students. Thomas le Hardy …
In November George Chilton, Creative Director at Hubbub Labs, gave a public relations-focused talk titled “How to tell your story in the media”. George has summarised his key takeaways in this article. Public relations (PR) is a mysterious thing for many people. It is an impenetrable world full of celebrities, …
This month, we reached out Ali Can Civan, one of our 2015 alumni. Ali Can has always been a cheerful student while studying with us at ESEI, and it’s not a surprise that he was featured as one of our Humans of ESEI! When we asked him if he was …