In today’s world, making a social media strategy has become an essential part of any business or individual’s marketing strategy. It allows for increased brand awareness, engagement with followers, and …
Social media has revolutionized the way businesses interact with their customers. Platforms like Facebook, Twitter, Instagram, and LinkedIn offer unparalleled opportunities to reach out to potential customers and build brand …
The Role of Big Data in Industries Big data is transforming industries of all kinds by providing a wealth of data that can be analyzed to reveal insights and patterns. …
The rise of e-commerce has seen highs and lows over the years. From changes in technology to rising costs, every customer has been affected by different economic factors throughout history. …
Astonishing Expat Lifestory: 2022 ESEI Alumni | Kevin Capelao Author: Kevin Capelao – International MBA in Digital Marketing Alumni Reading time: 2mins I was born in a country that was …
Why storytelling in marketing? For one main reason: stories are what make people connect the most. Mark has just finished his bachelor degree and he feels ready to take a …
The internet’s drastic evolution over the last quarter century has created countless jobs and opportunities in the virtual realm. Digital marketing is one of them. All the online advertisements, written …
As the world emerges from the COVID-19 pandemic, we’re starting to gain enough perspective to reflect on the learnings from the crisis. What did businesses do wrong? And what did …
With everything that’s happened in the past few weeks, you may feel like you’ve had to put your career dreams on the back burner. But don’t worry: professional development …
It was our first Career Fair of 2019 and the sun came out for us again! There was a buzzing atmosphere as dozens of students took the opportunity to speak …
Sign up for your free ticket to Nano-influence marketing & How to engage online communities on Eventbright It’s time for the next edition of the ESEI Guest Speaker Sessions. On …
Bummed about having to leave Barcelona and ESEI after you’ve finished your Master’s programme? No need to worry! ESEI provides you with the chance to stay and do a one-year …