Bummed about having to leave Barcelona and ESEI after you’ve finished your Master’s programme? No need to worry! ESEI provides you with the chance to stay and do a one-year Experiential MBA Programme that consists of two semesters: a tutor-supervised internship and a thesis project. It’s all about putting theory …
The room was buzzing with anticipation as international students, executives, freelancers, entrepreneurs and CEOs alike waited for Tim to share his insights into using LinkedIn to build real-world, local networks with relevant professionals. ESEI students and Barcelona professionals headed to the Movistar Centre in Placa Catalunya this week to watch …
We are excited to announce our new digital marketing project for businesses. These businesses will soon be collaborating with our master’s students to solve real-world digital marketing challenges. Many companies struggle with time, resources and expertise when …
The key strategies behind building a powerful online personal brand By Luca Dell’oro, ESEI Professor and Tutor (Master in Marketing and Communication). Personal branding is a serious business. With over 50 percent of the world’s population online in 2018 and more than 2.6 billion social media users, we have a …
You’ve probably heard a lot about GDPR – or the General Data Protection Regulation – this year. It’s a new Europe-wide law that came into effect on May 25th with the intention of further safeguarding people’s data online. On the surface, it stops companies from using your data without your …
What accommodation business had no hotels, no receptionists, no beds, no cleaning staff, yet still scaled to more than 150 million paying guests every year? That would be Airbnb. The company, which began in 2008, was a pioneering startup in the sharing economy; a movement that promotes collaboration between people …
Presentations can be energising, interesting, entertaining ways of engaging an audience and giving them valuable information. We’ve probably all sat through one or two stand out sessions where we’ve walked away with a “wow” feeling and a spring in our steps. Unfortunately, those are the “unicorns” – the exceptions to …
More than 100,000 entrepreneurs, business leaders, corporate reps, journalists and tech enthusiasts are about to descend on Barcelona. They’re coming to catch a glimpse of mobile future and to experience cutting edge technology at the Mobile World Congress (MWC), which takes place from the 26 February to 1st March 2018. …
Video marketing is one of the most effective ways for brands to sell products and services online, but it only works when a well thought out content marketing strategy is used. If you’re building a video marketing campaign, it’s important to remember that brands use videos at different stages of …
You have more chance of surviving a plane crash than you do of clicking on a banner ad, says Business Insider. It’s an arresting thought, especially when you consider that the first banner ad ever published saw a conversion rate of 44%. Of course, that was back in 1994 when …
Don Draper, of the AMC series Mad Men, is a romantic, flawed, and brilliantly creative character. Yet, despite his media savvy in the 1960’s, he would probably not have survived in the modern world of digital marketing. The online marketplace is a much faster and more fickle place than anything …
Last week, Barcelona was welcoming the top-tech entrepreneurs and companies in the world such as Microsoft, Samsung, Amazon, Google, etc. for the annual Mobile World Congress, the world’s biggest and most influential mobile event and its younger brother 4YFN, the mobile world’s top Start-Ups event. This year we gave our Masters students in ICT …
