Video marketing is one of the most effective ways for brands to sell products and services online, but it only works when a well thought out content marketing strategy is used. If you’re building a video marketing campaign, it’s important to remember that brands use videos at different stages of …
You have more chance of surviving a plane crash than you do of clicking on a banner ad, says Business Insider. It’s an arresting thought, especially when you consider that the first banner ad ever published saw a conversion rate of 44%. Of course, that was back in 1994 when …
Don Draper, of the AMC series Mad Men, is a romantic, flawed, and brilliantly creative character. Yet, despite his media savvy in the 1960’s, he would probably not have survived in the modern world of digital marketing. The online marketplace is a much faster and more fickle place than anything …
Last week, Barcelona was welcoming the top-tech entrepreneurs and companies in the world such as Microsoft, Samsung, Amazon, Google, etc. for the annual Mobile World Congress, the world’s biggest and most influential mobile event and its younger brother 4YFN, the mobile world’s top Start-Ups event. This year we gave our Masters students in ICT …