Top 5 Career Development Short Courses at ESEI

Perhaps you are looking for a practical course to enhance or refresh your skills, or perhaps you just wish to gain more knowledge on a specific topic but do not have the time to keep up with long-term courses.

Either way, wait no more: here at ESEI we offer a variety of short courses and each one of them consists of 18 teaching hours.

Classes are scheduled in the afternoon, from 18:00 to 21:00 – which works great for all those professionals who are looking for a way to train themselves, acquire new skills for their career development and still need to keep up with their schedule.

Following the trends in the industry, these are the best short courses to take right now.

1. Search Engine Marketing
2. Digital Marketing Technologies and Strategy
3. Event Management and MICE Tourism
4. Entrepreneurship: Mindset Skills and Ideation
5. Business Plan: Creation and Development

Let us take a closer look at the Top 5 Best Short Courses we are going to talk about in this blog post.

Top 5 Short Courses for career development

1. Search Engine Marketing

Well-executed campaigns are all about setting the right goals and finding the best strategy to reach them, and thanks to this course, you will be able to do so using the most effective Search Engine Marketing principles and tools.
Thanks to the expertise of professor Noel Ortiz, a renowned digital marketing specialist and digital entrepreneur, you will learn everything you need to know to create powerful SEM campaigns, with an additional focus on Marketing Positioning and Commerce.

2. Digital Marketing Technologies & Strategy

Digital marketing technologies are a crucial tool to provide excellent results, and in this course professor, Tim Cakir will teach you how to pair them with the best-performing strategies.
This way, students will be able to gain the knowledge they need to apply such s in the social media, email marketing, SEO/SEM fields, and many more. Also, learn to measure the success of their digital marketing strategies by analyzing their KPIs.

3. Events Management and Mice Tourism

For events to run smoothly many different abilities are required: from planning, organizing, and executing the processes, every detail needs to be taken into account by professionals working in the MICE industry.

You will learn how to bring an event to life, having a multidisciplinary approach is a key to success, as well as being able to customize the experience for each generation.

4. Entrepreneurship: Mindset, Skills, and Ideation

Wishing to gain an entrepreneurial mindset? Then this course will definitely suit your needs.
Professor Antoine Delmas is a Barcelona-based French entrepreneur who is currently running a variety of successful projects and is very skilled in the Education, Hospitality, and Experiential Marketing areas.
In this course, he will introduce you to the fundamental concepts of entrepreneurship, and you will be guided through the development of a new business idea based on an everyday problem.

5. Business Plan: Creation and Development

Here’s the thing with Business Plans: they need to be clear, comprehensive, and even persuasive. As professor Albert Pallares Sole will explain to you, they are in fact a crucial tool for the internal development process of a business idea and for its external communication, too.

In this course, you will be given the chance to develop the business plan of a hypothetical business – prepared to put yourself to the test?

“Taking a short course at ESEI was the best decision I made to keep acquiring professional skills, be updated, and gain knowledge in specific areas”.
-Lila Icks, International Relations, and Political Scientist

If you feel ready to take the next step toward the career of your dreams, go ahead and check out our Short Courses.

Need some motivation to move forward? We have a temporary promotion for you.

Enroll in a Short Course with a start date in November 2022 and get two short courses for the price of one, using Promo Code NOV22SC.