Tourism is one of the most fascinating areas of study for people interested in business. Not only is it one of the largest global industries, but it is multifaceted, complex, and always evolving. As disposable incomes rise and airfares get lower, international tourism sees year-on-year growth. Worldwide, tourist arrivals rose …
Video marketing is one of the most effective ways for brands to sell products and services online, but it only works when a well thought out content marketing strategy is used. If you’re building a video marketing campaign, it’s important to remember that brands use videos at different stages of …
At ESEI we are proud to be an international business school. Since starting the school in 1989 we’ve had students from over 48 countries. Even as we speak, we have more than 30 nationalities enrolled in our undergraduate and masters programmes. Our students go on to do great things. Some …
At ESEI, we love catching up with old students and finding out what they’ve been up to since graduating. Today we spoke to Thomas, Nanihi and Lif. They filled us in on what they are doing now and offer some top advice for current and future students. Thomas le Hardy …
You have more chance of surviving a plane crash than you do of clicking on a banner ad, says Business Insider. It’s an arresting thought, especially when you consider that the first banner ad ever published saw a conversion rate of 44%. Of course, that was back in 1994 when …
ESEI’s graduates go on to find success in corporations and startups all over the world. Many alumni even found their own online businesses and become successful digital entrepreneurs. Talk to us and find out how you can join our Bachelor’s and Master’s Programmes and learn all the skills you need …
Don Draper, of the AMC series Mad Men, is a romantic, flawed, and brilliantly creative character. Yet, despite his media savvy in the 1960’s, he would probably not have survived in the modern world of digital marketing. The online marketplace is a much faster and more fickle place than anything …
In November George Chilton, Creative Director at Hubbub Labs, gave a public relations-focused talk titled “How to tell your story in the media”. George has summarised his key takeaways in this article. Public relations (PR) is a mysterious thing for many people. It is an impenetrable world full of celebrities, …
We were pleased to host ESEI’s regular jobs fair once again this October. On a bright and sunny morning in the garden, our students got to meet representatives from a number of important local and international businesses. During the event students took part in friendly chats and informal interviews to …
ESEI International Business School is home to students and staff from all over the world. We have a real sense of community here and like to spend time getting to know each other, making friends and connections for life. Today we’d like to introduce you to our admin and management …
Jorge Estera Sanza is a doctor of neurobiology, a novelist, educator, and international business person. He founded ESEI in 1989, after a distinguished career spanning 25 years. He has experience working all over the world, including in South America, Australia, the UK, and the Pacific Rim. He was also the …
In September 2015, we announced the start of our Social Leadership programme at ESEI, and we are proud to say that since its inception, our students have helped more than 270 students in high schools around Barcelona! The project, run simultaneously by ESEI, ESADE Business School and the International University …