In the dynamic landscape of modern business, effective communication and strategic public relations (PR) play a pivotal role in shaping an organization’s success. This comprehensive module delves into the intricacies of communication infrastructure and its strategic management while highlighting the crucial role of PR in crafting and disseminating an organization’s message.
Throughout this course, you will explore the strategic dimensions of communication, focusing on the art of aligning messaging with organizational objectives. The course begins by examining the fundamental principles of communication infrastructure and dissecting the channels, technologies, and frameworks that underpin effective information flow. From there, you will delve into the strategic nuances of PR and its impact on crafting, delivering, and managing an organization’s narrative.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Katya Sivkova is a seasoned expert in driving the growth of Software-as-a-Service (SaaS) companies through her innovative strategies in Growth Marketing and Social Selling. With a passion for creating impactful connections and driving revenue, Katya has established herself as a leading figure in the realm of digital marketing and sales transformation.
As a thought leader and practitioner, Katya’s expertise is centered around helping SaaS companies navigate the complex landscape of scaling their businesses. Leveraging her profound understanding of growth marketing principles, she crafts strategies that propel companies to new heights by optimizing their online presence and customer engagement.
In a significant recent development, Katya has launched her own digital agency, focusing exclusively on LinkedIn Social Selling. Recognizing the power of LinkedIn as a platform for professional networking and lead generation, she guides her clients to harness its potential effectively. Through her agency, Katya provides a comprehensive suite of services that includes dynamic social selling workshops, tailored content strategies designed specifically for LinkedIn’s unique environment, and robust lead generation solutions.
What truly sets Katya apart is her unwavering dedication to customer-centric sales conversations. She firmly believes that successful sales are rooted in solving customers’ problems and fulfilling their needs. This customer-first approach not only resonates with modern consumers but also aligns perfectly with the evolving dynamics of B2B interactions.
