In the dynamic landscape of modern business, effective communication and strategic public relations (PR) play a pivotal role in shaping an organization’s success. This comprehensive module delves into the intricacies of communication infrastructure and its strategic management while highlighting the crucial role of PR in crafting and disseminating an organization’s message.
Throughout this course, you will explore the strategic dimensions of communication, focusing on the art of aligning messaging with organizational objectives. The course begins by examining the fundamental principles of communication infrastructure and dissecting the channels, technologies, and frameworks that underpin effective information flow. From there, you will delve into the strategic nuances of PR and its impact on crafting, delivering, and managing an organization’s narrative.
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
Katya Sivkova is an innovative growth marketing expert and entrepreneur, renowned for her strategic approach to scaling SaaS companies through Growth Marketing and Social Selling. With her recent venture into launching a digital agency specializing in LinkedIn Social Selling, Katya has positioned herself at the forefront of modern marketing strategies. She is dedicated to transforming the way companies engage with their audiences, focusing on creating meaningful sales conversations that address customer problems and generate leads.
Katya’s expertise lies in her ability to blend growth marketing techniques with the power of social selling to drive business success. Through her digital agency, she offers a range of services from social selling workshops, and content strategy development for LinkedIn, to lead generation. Her work is grounded in the belief that sales should be about solving customers’ problems, a philosophy that has guided her to achieve significant results for her clients.
Specializing in Growth Marketing and Social Selling, Katya’s core expertise includes developing effective content strategies for LinkedIn, conducting impactful social selling workshops, and leading companies to generate leads through targeted social interactions. Her approach is centered around fostering genuine sales conversations that focus on providing solutions to customers, distinguishing her methodology in the digital marketing landscape.
As an educator, Katya Sivkova focuses on imparting her knowledge in Growth Marketing and Social Selling, particularly in the context of LinkedIn. She aims to equip students with the skills necessary to navigate the digital sales environment, emphasizing the importance of content strategy, engagement techniques, and lead generation. Her teaching methodology is designed to prepare students for the challenges of modern marketing, ensuring they are capable of implementing strategies that drive meaningful customer interactions and business growth.
Katya Sivkova’s impact on her students is characterized by her dedication to transforming traditional sales approaches into innovative social selling strategies. By advocating for sales conversations that genuinely solve customer problems, she inspires students to think creatively and ethically about marketing and sales. Her guidance equips students with a comprehensive understanding of how to leverage social platforms for business growth, preparing them to excel in the rapidly evolving field of digital marketing.
