This module gives you some insight into the vast world of sports media, looking at how media coverage of sport has evolved and the reality of today’s landscape. You will explore how digital has changed the game of sports communication, looking at journalism, broadcasting and production, audio and visual storytelling and social media. It also dedicates some time to specifically consider media law and ethics.
Learning objects of this module include providing you with a big picture view of the sports media industry and to help provide analytical skills, knowledge and concepts on a variety of different sectors for better understanding of sports media and PR theory and practice.
Topics include: sports journalism; broadcasting industry practice; issues of race and gender, sports journalism and social media.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Aarthi Rajaraman is a Freelance Producer and Sports Media and Marketing professor. She has more than 20 years of experience working in media with brands such as HBO, Vanity Fair, ESPN, Tennis Channel, CNN, and a host of others.
