ESEI cursos cortos

/ESEI cursos cortos
ESEI cursos cortos 2017-04-26T13:31:11+02:00
ESEI cursos cortos 1

Este documento contiene una lista de módulos que son ofrecidos en nuestros programas  de máster.

Dichos módulos se pueden estudiar de forma independiente y como desarrollo profesional. Puedes optar a obtener créditos europeos ECTS (European Credit Transfer System) por los módulos que curses siempre y cuando realices la evaluación (proyectos, trabajos o exámenes) correspondientes.

Para más información sobre nuestro profesorado, haz click aquí.

  • Business Organisations and Management
  • Leadership
  • Lean Management

This module examines the fundamentals of lean management. The student will discuss good lean management techniques in the context of defining and attaining goals and targets. The individual stages of goal development and realization are examined and recommended approaches are considered. Learn how to develop and execute a lean management system.

  • Project Management

This module approaches Project Management in a systematic way, to equip students with the approaches recommended by the Project Management Institute (PMI), from scope management and time management to communicating projects to your team.

  • Macroeconomic theory

This module aims to introduce students to modern macroeconomic analysis of economic fluctuations and growth by looking at fiscal, monetary, labour market, exchange rate and balance of payment and trade policy issues, as well as the impact of government policy on business.

  • Strategy formulation and implementation

We develop an understanding of how businesses and organizations design and adapt their organisational strategy to gain competitive advantage. Having the best strategic plan in the world is for nothing if the implementation goes badly. In this module we look at the crucial steps including how to manage the organisational change which comes with strategy implementation.

  • Technology in Business Organisation
  • International Human Resources Management

IHRM deals with the complex world of managing expatriate assignments, and working with systems of reward, incentive, job design, recruitment and selection across a myriad of cultural complexities; both national and organisational. This module looks at what they key issues are involved.

  • Cross cultural management

As culture is a complex area, this module does not seek to be all things to all people. Instead, it examines the influence of cultural factors on the organization and its management, and helps students to develop, through a reflective and interactional process, their intercultural communicative competence.

  • Production and Operations

Operations and operations management are of strategic importance to an organization. Modern business organisations must be on point in terms of mass customization, lean production, agile manufacturing and customer-centric provision, and this module looks at how these processes work and how they facilitate an agile and efficient business strategy.

  • Business Canvas Modelling

This module is taught by a seasoned entrepreneur and intrapreneur, who looks at a canvas tool which can help better understand the priorities and consequences which influence decision making as you embark on your start-up or project, and help you see where the weaknesses are in your plan before you get started.

  • International Financial Statement Analysis

This module acquaints you with the essentials of International Financial Reporting Standards and looks at how to understand key aspects of financial statements, such as balance sheets and cash flow Statements and to evaluate their quality for decision-making purposes.

  • Budgeting and Controlling

This module looks at budget forecasting and detailed financial analysis for effective budget management.

We are all aware of the increasing interconnections in today´s world, but to what extent are we equipped to deal with it? Students entering the business world will invariably come into contact with offshoring and outsourcing situations, which are some of the key drivers in today’s globalized world. This module helps to equip students on what is involved in handling such situations.
  • Setting up a website – The end user experience

This is not a web-design module, but focuses on the interaction with the web designer. In setting up a business, we know a website is necessary, but what do we ask the designer for? A good web designer can help, but we must understand what we need the website to do, and how it complements and supports our brand. This module is extremely practical and will help business owners and entrepreneurs know what to ask for and how to deal with web developers.

  • SEM and SEO

This is not a course for webmasters, but rather for those who need to understand how to create content for their site and associated social media platforms in a way which will get them noticed by search engines, and increase their visibility. As we better understand SEM & SEO and social media within the overall framework of digital business applications, we can focus more on inbound marketing, and gather valuable granular data about our customers

  • Business ethics and corporate communications

Sustainability is, or should be, the guiding principle of any business which hopes to last, and contribute to the world in a positive way. This module looks at the philosophy and psychology involved in ethical decision-making, and moves on to look at consequentiality thinking writ-large: CSR and corporate citizenship, and how to communicate these core strategies in a way which fits the brand and hits the mark.

  • Public Relations

This module will evaluate the strategic role of PR in both the creation and management of organisational reputation and image. It will pay particular attention to the impact of new media technologies on the world of spin, image and relationships.

  • Social media and community management
Disruptive products or processes can bring great success, and Innovation is possible everywhere, no matter what people tell you. This module helps us put to rest the expression “if it isn´t broken, don´t fix it”, by examining the customer journey in their interaction with real life products and brands, and identifying where innovation may be made. This approach is practical and be applied to any product or service and lead to to…who knows?
  • Business organizations and management

This module focuses on understanding and analysing the concept of management and how it relates to both the specific tasks of planning, organising, leadership and control within the context of the organisation.

  • Leadership
  • Lean management

This module examines the fundamentals of lean management. The student will discuss good lean management techniques in the context of defining and attaining goals and targets. The individual stages of goal development and realization are examined and recommended approaches are considered. Learn how to develop and execute a lean management system.

  • Project management

This module approaches Project Management in a systematic way, to equip students with the approaches recommended by the Project Management Institute (PMI), from scope management and time management to communicating projects to your team.

  • Macroeconomic theory

This module aims to introduce students to modern macroeconomic analysis of economic fluctuations and growth by looking at fiscal, monetary, labour market, exchange rate and balance of payment and trade policy issues, as well as the impact of government policy on business.

  • Strategy formulation and implementation

We develop an understanding of how businesses and organizations design and adapt their organisational strategy to gain competitive advantage.

Having the best strategic plan in the world is for nothing if the implementation goes badly. In this module we look at the crucial steps including how to manage the organisational change which comes with strategy implementation.

  • Technology in Business Organisations
  • Entrepreneurship

Taught by a seasoned innovator, who organises startup mentoring events in Barcelona, this practical course will immerse you in the world of an entrepreneur. The course is geared towards a final project in which the final aim is not to “succeed” but to learn what it takes to start a business and test yourself and your ideas against the realities of business.

  • Business canvas modeling

This module is taught by a seasoned entrepreneur and intrapreneur, who looks at a canvas tool which can help better understand the priorities and consequences which influence decision making as you embark on your startup or project, and help you see where the weaknesses are in your plan before you get started.

  • Budgeting and controlling

This module looks at budget forecasting and detailed financial analysis for effective budget management.

  • Evaluating financial sources

When the research is done, the plan complete and the pitch perfected, where does the entrepreneur turn for investment? In the current climate, banks are less likely to provide the answer, but new models are emerging from cooperatives to crowdfunding. How do we choose the right source of capital for our project and how do we assess its suitability in both the short and long term? This module investigates and illuminates the options available to startups when they need to get off the ground.

  • Setting up a website – the end user experience

This is not a web-design module, but focuses on the interaction with the web designer. In setting up a business, we know a website is necessary, but what do we ask the designer for? A good web designer can help, but we must understand what we need the website to do, and how it complements and supports our brand. This module is extremely practical and will help business owners and entrepreneurs know what to ask for and how to deal with web developers.

  • SEM and SEO

This is not a course for webmasters, but rather for those who need to understand how to create content for their site and associated social media platforms in a way which will get them noticed by search engines, and increase their visibility. As we better understand SEM & SEO and social media within the overall framework of digital business applications, we can focus more on inbound marketing, and gather valuable granular data about our customers.

  • E-commerce and mobile business

Students of this course will examine new developments in the world of e-commerce and Mobile applications, acquiring an understanding of planning, developing, building, and implementing electronic and mobile commerce products and services, providing solutions for successful business operations large and small.

  • Social media and community management

A community manager is on the front lines of customer engagement. As such, it is a critical role to get right. This module examines the process involved in building and sustaining meaningful engagement with your community, and how to earn their trust to build long term relationships.

  • Innovation and design thinking

Disruptive products or processes can bring great success, and Innovation is possible everywhere, no matter what people tell you. This module helps us put to rest the expression “if it isn´t broken, don´t fix it”, by examining the customer journey in their interaction with real life products and brands, and identifying where innovation may be made. This approach is practical and be applied to any product or service and lead to…who knows?

  • Innovation and digital business

Innovation plays a major role in organisational development. However, there are many different types of Innovation. This module will examine what innovation in digital business is, what type of Innovation better fits digital start-ups and how to search for it. We will Discuss new driving forces of change, such as mobile, cloud, social, big-data & M2M.

  • Hotel Management

This module offers a truly practical perspective on the strategic aspects of hotel management, and on its importance to the successful operations of hotels.

  • Leadership
  • Staffing

This module highlights the importance of Human Resources to the development of successful hotels, covering the essential aspects from recruitment and selection to incentives and rewards.

  • Quality management

This module introduces strategies in hospitality management that elevate and measure the level of quality for both customers and employees. Students will learn how to implement the SERVQUAL model within a hospitality organization.

  • Food and beverage management

This module highlights the specific management challenges and opportunities in managing a bar, lounge or food service establishment. It includes the specifics of cost control, purchasing, and also processes such as the service sequence, order taking and service-ware handling.

  • Revenue management
  • MICE

MICE is a competitive arena. To be successful, your event needs to not only be different; it must appear different before it even takes place. It must also go smoothly, and this requires an ability to plan, market, finance, organise and execute the process seamlessly.

  • Customer service management

This module aims to help students identify, understand & implement quality customer service, and recognize barriers to its delivery. We will discuss methods of attracting, retaining and motivating customers and explore how employee satisfaction and loyalty are directly related to guest satisfaction and loyalty.

  • CRM

Every brand is looking for engagement, but in seeking to facilitate that sustainable relationship between a brand and its customers, many marketers end up losing track of the basics and squandering the opportunity to really connect. This module provides strategies to approach engagement with a bird’s-eye view of the principal stakeholders in the customer journey.

  • International human resource management

IHRM deals with the complex world of managing expatriate assignments, and working with systems of reward, incentive, job design, recruitment and selection across a myriad of cultural complexities; both national and organisational. This module looks at what they key issues are involved.

  • Cross cultural management

As culture is a complex area, this module does not seek to be all things to all people. Instead, it examines the influence of cultural factors on the organization and its management, and helps students to develop, through a reflective and interactional process, their intercultural communicative competence.

  • Budgeting and controlling

This module looks at budget forecasting and detailed financial analysis for effective budget management.

  • The tourism industry and its environment

This module helps us to discern the various industries and sectors that make up the tourism industry and its economic repercussions, understand how a successful public-private partnership is key for sustainable, effective and long-term tourism development. lastly, making the most of our location in a key centre of tourism, we will examine the key factors of the Barcelona business tourism model.

  • New trends in tourism

In this module we take Barcelona as model for new types of tourist offerings, and examine each of them, their attraction and positioning, and the conditions and circumstances which facilitate their success. We will conclude with a learning walk to visit a key player at the vanguard of innovation in tourism.

  • Setting up a website – the end user experience

This is not a web-design module, but focuses on the interaction with the web designer. In setting up a business, we know a website is necessary, but what do we ask the designer for? A good web designer can help, but we must understand what we need the website to do, and how it complements and supports our brand. This module is extremely practical and will help business owners and entrepreneurs know what to ask for and how to deal with web developers.

This module helps us to discern the various industries and sectors that make up the tourism industry and its economic repercussions, understand how a successful public-private partnership is key for sustainable, effective and long-term tourism development. lastly, making the most of our location in a key centre of tourism, we will examine the key factors of the Barcelona business tourism model.

  • Business ethics and CSR communication

Sustainability is, or should be, the guiding principle of any business which hopes to last, and contribute to the world in a positive way. This module looks at the philosophy and psychology involved in ethical decision-making, and moves on to look at consequentialist thinking writ-large: CSR and corporate citizenship, and how to communicate these core strategies in a way which fits the brand and hits the mark.

  • Luxury brand management

Luxury brand management is a an evolving area of marketing and communication. Is luxury still the same as rarity? Should we still assume that skimming is the default pricing strategy for prestigious brands. this module looks at the developments and challenges in managing luxury brands, what is at stake, and how the brand can be protected in an ever-changing section of the market.

  • Destination management

In this module students will develop their understanding of concepts and theories relevant to destination management examine integrated planning models appropriate to ‘real world’ destinational contexts.

  • Innovation & design thinking

Disruptive products or processes can bring great success, and Innovation is possible everywhere, no matter what people tell you. This module helps us put to rest the expression “if it isn´t broken, don´t fix it”, by examining the customer journey in their interaction with real life products and brands, and identifying where innovation may be made. This approach is practical and be applied to any product or service and lead to to…who knows?

  • Business models and innovation in Tourism

This module examines the particular characteristics and frameworks of tourism business and evaluates the scope for innovation within them. We examine business models which generate consistent and successful value propositions.

  • Market research
  • Consumer Behaviour

The Distribution process is an often complex affair, but essential in making the end product available to consumers in a way that is fast and efficient. A strong brand is great, but we need an understanding of distribution channels and the commercial networks available, to ensure that the product is in the right place at the right time when consumers want to buy.

  • Formulating a marketing plan
  • Implementing a marketing plan
  • Distribution and commercial network

The Distribution process is an often complex affair, but essential in making the end product available to consumers in a way that is fast and efficient. A strong brand is great, but we need an understanding of distribution channels and the commercial networks available, to ensure that the product is in the right place at the right time when consumers want to buy.

  • Brand Management

Managing a brand is a skill which most people automatically assume a marketer possess, which does no justice to the complexity it represents. Marketing-driven companies need good brand management to create trusted and recognised brand, generating equity for the organisation, but just how can this be done, and what are the factors involved?

  • Innovation in Marketing

Marketing is evolving, as it absorbs know-how from other disciplines such as sociology and neurology, creating fascinating new approaches such as empathetic marketing, experiential marketing, guerilla marketing and neuromarketing. This module looks at where marketing is evolving and how we might put these practical new techniques to good use.

  • MICE

MICE is a competitive arena. To be successful, your event needs to not only be different; it must appear different before it even takes place. It must also go smoothly, and this requires an ability to plan, market, finance, organise and execute the process seamlessly.

  • Customer relationship management

Every brand is looking for engagement, but in seeking to facilitate that sustainable relationship between a brand and its customers, many marketers end up losing track of the basics and squandering the opportunity to really connect. This module provides strategies to approach engagement with a bird’s-eye view of the principal stakeholders in the customer journey

  • International Human Resources Management

IHRM deals with the complex world of managing expatriate assignments, and working with systems of reward, incentive, job design, recruitment and selection across a myriad of cultural complexities; both national and organisational. This module looks at what they key issues are involved.

  • Cross cultural management

As culture is a complex area, this module does not seek to be all things to all people. Instead, it examines the influence of cultural factors on the organization and its management, and helps students to develop, through a reflective and interactional process, their intercultural communicative competence.

  • Strategic communications management

This module focuses on the infrastructure for communication and the way in which it can be managed strategically. It will focus on the defining of communication goals and how resources can be selected and applied to achieve these goals. Content strategies are examined through case studies, and we will touch upon how other business functions such as budgeting and reporting come into play in an integrated communications strategy.

  • Crisis management communication

From Johnson & Johnson´s Tylenol case in the 80´s to BP´s Deepwater Horizon, crisis can strike at any moment and threaten the very existence of a company. The best plan in the world will have little effect if it is not well communicated; both internally and externally. This module examines the critical success factors in crisis management communication.

  • Budgeting and controlling

This module looks at budget forecasting and detailed financial analysis for effective budget management.

  • Setting up a website – the end user experience

This is not a web-design module, but focuses on the interaction with the web designer. In setting up a business, we know a website is necessary, but what do we ask the designer for? A good web designer can help, but we must understand what we need the website to do, and how it complements and supports our brand. This module is extremely practical and will help business owners and entrepreneurs know what to ask for and how to deal with web developers.

  • SEM and SEO

This is not a course for webmasters, but rather for those who need to understand how to create content for their site and associated social media platforms in a way which will get them noticed by search engines, and increase their visibility. As we better understand SEM & SEO and social media within the overall framework of digital business applications, we can focus more on inbound marketing, and gather valuable granular data about our customers

  • Business ethics and corporate communications

Sustainability is, or should be, the guiding principle of any business which hopes to last, and contribute to the world in a positive way. This module looks at the philosophy and psychology involved in ethical decision-making, and moves on to look at consequentiality thinking writ-large: CSR and corporate citizenship, and how to communicate these core strategies in a way which fits the brand and hits the mark.

  • Public relation

This module will evaluate the strategic role of PR in both the creation and management of organisational reputation and image. It will pay particular attention to the impact of new media technologies on the world of spin, image and relationships.

  • Social media and community management

A community manager is on the front lines of customer engagement. As such, it is a critical role to get right. This module examines the process involved in building and sustaining meaningful engagement with your community, and how to earn their trust to build long term relationships.

  • Luxury brand management

Luxury brand management is a an evolving area of marketing and communication. Is luxury still the same as rarity? Should we still assume that skimming is the default pricing strategy for prestigious brands. this module looks at the developments and challenges in managing luxury brands, what is at stake, and how the brand can be protected in an ever-changing section of the market.

  • Innovation & design thinking

Disruptive products or processes can bring great success, and Innovation is possible everywhere, no matter what people tell you. This module helps us put to rest the expression “if it isn´t broken, don´t fix it”, by examining the customer journey in their interaction with real life products and brands, and identifying where innovation may be made. This approach is practical and be applied to any product or service and lead to to…who knows?

  • Storytelling

Billed by many as the most important skill in business communication, storytelling is not a new buzzword which will dissipate with the rest, but a timeless driver of change throughout human history. the truth is, many of us have forgotten how tell a good story, and without that, we fail to communicate the quintessence of our brand, our ideas and ourselves.

  • Macroeconomic theory

This module aims to introduce students to modern macroeconomic analysis of economic fluctuations and growth by looking at fiscal, monetary, labour market, exchange rate and balance of payment and trade policy issues, as well as the impact of government policy on business.

  • Geopolitics and international relations theory

This module focuses more on the major strategies developed by the grand powers of the international system. The interplay among them and their consequences for international relations is the focus of this second section; preparing students for the regional specialisation modules.

  • The European union; strategy and structure

The European Union is currently facing a crisis of identity and raison d’être. What are the principle that guide the EU, and what are the structures which support and facilitate their implementation? This module equips students with an understanding of the core facets of the EU and reflects on its future.

  • Euro-American relations

This module looks at the nature of the ever-changing relationship between Europe and the USA, which is of fundamental importance to international relations and international business. It brings us up to date with an analysis of the TTIP treaty and its implications.

  • The MENA region

This module will firstly examine the fault lines and sources of tension and instability in the MENA region (Islamism vs secularism, sectarianism, revolution vs statu quo forces; islam versus jihadi militancy), and then progress to a geopolitical focus on the region (alliances and rivalries and the role of regional and global actors).

  • Latin america

Latin America is witnessing a surge in economic activity at a time when politics in the region has never been more interesting. The implications of this on global trade and relations is fascinating, and of central importance to understand. This module zooms in on the most salient developments in the region, their background, and their impact on how business and politics in latin America and beyond.

  • Contemporary India and China

It is beyond debate that China and India are of fundamental importance to the global economy, but many aspects of their geopolitics and trade policy remain misunderstood. This module examines the practical aspects of contemporary China and India, which are essential if we are to make sense of current events and developments in the region.

  • International human resource management

IHRM deals with the complex world of managing expatriate assignments, and working with systems of reward, incentive, job design, recruitment and selection across a myriad of cultural complexities; both national and organisational. This module looks at what they key issues are involved.

  • Cross cultural management

As culture is a complex area, this module does not seek to be all things to all people. Instead, it examines the influence of cultural factors on the organization and its management, and helps students to develop, through a reflective and interactional process, their intercultural communicative competence.

  • Production and operations

Production and operations management are of strategic importance to an organization. Modern business organisations must be on point in terms of mass customization, lean production, agile manufacturing and customer-centric provision, and this module looks at how these processes work and how they facilitate an agile and efficient business strategy

  • Legal environment of international Business

The objective of this module is not to become a lawyer, but to understand when you need to call one. We examine the principles of international law that those working in international business will frequently come into contact with, and learn when and how we need to consult with a legal professional.

  • Industrial services; outsourcing

We are all aware of the increasing interconnections in today´s world, but to what extent are we equipped to deal with it? Students entering the business world will invariably come into contact with off shoring and outsourcing situations, which are some of the key drivers in today’s globalized world. This module helps to equip students on what is involved in handling such situations.

  • Imports and Exports

A key module in the international business programme, which looks at the Guiding principles of International Trade. Starting broad by examining the setting up, developing and managing of an efficient Export Department within the context of global trade agreements, and zooming in to the essentials of Incoterms, payment terms and the contract of sale.

  • Budgeting and controlling

This module looks at budget forecasting and detailed financial analysis for effective budget management.

  • International financial statement analysis

This module acquaints you with the essentials of International Financial Reporting Standards and looks at how to understand key aspects of financial statements, such as balance sheets and cash flow Statements and to evaluate their quality for decision-making purposes.

  • Evaluation financial sources

When the research is done, the plan complete and the pitch perfected, where does the entrepreneur turn for investment? In the current climate, banks are less likely to provide the answer, but new models are emerging from cooperatives to crowdfunding. How do we choose the right source of capital for our project and how do we assess its suitability in both the short and long term? This module investigates and illuminates the options available to startups when they need to get off the ground.

  • International risk management

Risk management is a critical part of the planning process, not only to identify risk but to enable organizations to both assess and prioritize them. If risks are not clearly visible to the organisation, operational readiness is hampered and management must become reactive as opposed to proactive. this module looks at how one might identify, assess and prioritize risks in case-based examples.

  • Business ethics and corporate communications

This module will evaluate the strategic role of PR in both the creation and management of organisational reputation and image.It will pay particular attention to the impact of new media technologies on the world of spin, image and relationships.

  • Public relations

This module will evaluate the strategic role of PR in both the creation and management of organisational reputation and image. It will pay particular attention to the impact of new media technologies on the world of spin, image and relationships.

  • Innovation & design thinking

Being entrepreneurial is not limited to starting out in your own. Even a small department can push innovation from within the company with the people. But how to spot them and give them space to develop? If you aspire to be an intrapreneur, how to reconcile your instincts and your drive with the business context around you?