Master en Turismo y Dirección Hotelera

/Master en Turismo y Dirección Hotelera
Master en Turismo y Dirección Hotelera 2017-04-26T13:31:18+00:00

TURISMO: UN SECTOR SIEMPRE EN ALZA

Este master trata tanto un análisis del sector turístico en general como en particular y la dirección y administración de hoteles entre otros temas. El turismo es una de las actividades que ha sufrido menos a consecuencia de la crisis global y en un futuro continuará creciendo y parece atractivo para los que trabajan en él.

El programa ofrece un conocimiento amplio y se centra en la práctica de muchas áreas aplicadas. El turismo, debido a su carácter global, evoluciona constantemente y como resultado, el programa de master pone énfasis en la estrategia, innovación y relaciones con el consumidor.

Además, ayudamos a los estudiantes a encontrar prácticas o trabajo en la industria de la hospitalidad, gracias  a nuestra amplia red de contactos y colaboradores.

Objetivos conceptuales

  • Estudiar el panorama de turismo global y sus varias líneas de negocio para aprender a reconocer las áreas que tienen potencial de crecimiento
  • Analizar estrategias operacionales y técnicas aplicadas a la dirección hotelera y otros aspectos y áreas del turismo
  • Explorar temas de interés a la dirección de hoteles, restaurantes, centros de ocio, etc  y la administración en todas sus dimensiones

Objetivos aplicados

  • Adquirir las habilidades de dirección y las técnicas necesarias para crecer y desarrollarse con éxito en un entorno internacional
  • Trabajar casos prácticos para aprender los estándares profesionales en el sector y mejorar aptitudes relacionadas
  • Adquirir las habilidades para aprender prácticas apropiadas relacionadas con el trabajo en equipo, visión internacional, práctica interdisciplinar y resolución de problemas
  • Ser parte de una red de compañeros de clase, tutores, miembros de la facultad y expertos en el sector turístico y hotelero que te permitirá entrar en el sector

SEMESTRE DE OTOÑO – POSGRADO EN DIRECCIÓN HOTELERA

All new masters students will take this module before beginning the core courses. These serve as refresher courses for someone who has been out of school for some time or as courses which help to acquaint you with the central and essential aspects of the subjects on which you will build and diversify during the masters. The module includes the following courses:

– Finance
– Marketing
– Management
– Operations

All continuing masters students will take this module to prepare for their final thesis and defence, which are both at the end of this final semester. the module also contains a session on communication skills- the giving and receiving of feedback in particular – to support and enhance the open peer-assessment on the masters programmes.
This module offers a truly practical perspective on the strategic aspects of hotel management, and on its importance to the successful operations of hotels.
This module highlights the specific management challenges and opportunities in managing a bar, lounge or food service establishment. It includes the specifics of cost control, purchasing, and also processes such as the service sequence, order taking and service-ware handling.
This module introduces strategies in hospitality management that elevate and measure the level of quality for both customers and employees. Students will learn how to implement the SERVQUAL model within a hospitality organization.
This module highlights the importance of Human Resources to the development of successful hotels, covering the essential aspects from recruitment and selection to incentives and rewards.
MICE is a competitive arena. To be successful, your event needs to not only be different, it must appear different before it even takes place. It must also go smoothly, and this requires an ability to plan, market, finance, organise and execute the process seamlessly.
Organising events is a competitive world. To be successful, your event needs to not only be different, it must appear different before it even takes place. It must also go smoothly, and this requires an ability to plan, market, finance, organise and execute the process seamlessly. This module is of importance to those wishing to work in hospitality, but also those in the marketing world.
Everyone knows that there are myriad opportunities for the online marketer, but how do you really get noticed and stand out from the crowd? Find out in this module what resources are available to you, and how best to use them to grow your business and your brand.
Every brand is looking for engagement, but in seeking to facilitate that sustainable relationship between a brand and its customers, many marketers end up losing track of the basics and squandering the opportunity to really connect. This module provides strategies to approach engagement with a bird’s-eye view of the principal stakeholders in the customer journey.
A community manager is on the front lines of customer engagement. As such, it is a critical role to get right. This module examines the process involved in building and sustaining meaningful engagement with your community, and how to earn their trust to build long term relationships.
This module aims to help students identify, understand & implement quality customer service, and recognize barriers to its delivery. We will discuss methods of attracting, retaining and motivating customers and explore how employee satisfaction and loyalty are directly related to guest satisfaction and loyalty.
Total 22,5 ECTS + 7,5 ECTS for Project work

SEMESTRE DE PRIMAVERA – POSGRADO EN TURISMO

All new masters students will take this module before beginning the core courses. These serve as refresher courses for someone who has been out of school for some time or as courses which help to acquaint you with the central and essential aspects of the subjects on which you will build and diversify during the masters. The module includes the following courses:
– Finance
– Marketing
– Management
– Operations
All continuing masters students will take this module to prepare for their final thesis and defence, which are both at the end of this final semester. the module also contains a session on communication skills- the giving and receiving of feedback in particular – to support and enhance the open peer-assessment on the masters programmes.
IHRM deals with the complex world of managing expatriate assignments, and working with systems of reward, incentive, job design, recruitment and selection across a myriad of cultural complexities; both national and organisational. This module looks at what they key issues are involved.
This module helps us to discern the various industries and sectors that make up the tourism industry and its economic repercussions, understand how a successful public-private partnership is key for sustainable, effective and long-term tourism development. lastly, making the most of our location in a key centre of tourism, we will examine the key factors of the Barcelona business tourism model.
Billed by many as the most important skill in business communication, storytelling is not a new buzzword which will dissipate with the rest, but a timeless driver of change throughout human history. the truth is, many of us have forgotten how tell a good story, and without that, we fail to communicate the quintessence of our brand, our ideas and ourselves.
In this module we take Barcelona as model for new types of tourist offerings, and examine each of them, their attraction and positioning, and the conditions and circumstances which facilitate their success. We will conclude with a learning walk to visit a key player at the vanguard of innovation in tourism.
As culture is a complex area, this module does not seek to be all things to all people. Instead, it examines the influence of cultural factors on the organization and its management, and helps students to develop, through a reflective and interactional process, their intercultural communicative competence.
This module focuses on you and your path ahead. After reflecting on the things we really want from a career and where our passion lies, we take time to hone your personal brand both online and offline; looking at interview and networking techniques to carve out that path for yourself.
Sustainability is, or should be, the guiding principle of any business which hopes to last, and contribute to the world in a positive way. This module looks at the philosophy and psychology involved in ethical decision-making, and moves on to look at consequentialist thinking writ-large: CSR and corporate citizenship, and how to communicate these core strategies in a way which fits the brand and hits the mark.
This module will evaluate the strategic role of PR in both the creation and management of organisational reputation and image.It will pay particular attention to the impact of new media technologies on the world of spin, image and relationships.
In this module students will develop their understanding of concepts and theories relevant to destination management examine integrated planning models appropriate to ‘real world’ destinational contexts.
From Johnson & Johnson´s Tylenol case in the 80´s to BP´s Deepwater Horizon, crisis can strike at any moment and threaten the very existence of a company. The best plan in the world will have little effect if it is not well communicated; both internally and externally. This module examines the critical success factors in crisis management communication.
This is not a web-design module, but focuses on the interaction with the web designer. In setting up a business, we know a website is necessary, but what do we ask the designer for? A good web designer can help, but we must understand what we need the website to do, and how it complements and supports our brand. This module is extremely practical and will help business owners and entrepreneurs know what to ask for and how to deal with web developers.
This module uses the case study method to analyse innovations in marketing within the tourism contexts. So many destinations are failing to draw visitors despite having everything to offer? Marketing is part of the problem, but can also offer the solution.
Luxury brand management is a an evolving area of marketing and communication. Is luxury still the same as rarity? Should we still assume that skimming is the default pricing strategy for prestigious brands. this module looks at the developments and challenges in managing luxury brands, what is at stake, and how the brand can be protected in an ever-changing section of the market.
This module examines the particular characteristics and frameworks of tourism business and evaluates the scope for innovation within them. We examine business models which generate consistent and successful value propositions.
Disruptive products or processes can bring great success, and Innovation is possible everywhere, no matter what people tell you. This module helps us put to rest the expression “if it isn´t broken, don´t fix it”, by examining the customer journey in their interaction with real life products and brands, and identifying where innovation may be made. This approach is practical and be applied to any product or service and lead to to…who knows?
Las clases son de tarde, de dos a cuatro días por semana de 6.30pm a 9.30pm. El horario te permite trabajar y estudiar al mismo tiempo.

Contacta para más detalles e información

El master tiene dos entradas: una en octubre y otra en marzo. Puedes empezar en cualquiera de las dos.

programtourism

Para saber más sobre precios, haz click aquí

Los estudiantes pueden solicitar una beca o descuento bajo las siguientes circunstancias:

– Resultado académico destacable con méritos y reconocimientos

– Experiencia y entrega demostrada a la comunidad

  • Director y otras posiciones de responsabilidad en hoteles
  • Dirección de establecimientos no hoteleros dentro del sector turístico
  • Organización y planificación de conferencias
  • Dirección de operadores y agencias turísticas
  • Relaciones públicas y servicio al cliente
  • Marketing online aplicado al sector turístico
  • Consultoría estratégica en turismo

*Cada master equivale a  60 créditos europeos de nivel 7 del marco de calificaciones europeo. El MBA equivale a 120 créditos de nivel 7 del marco de calificaciones europeo. Los créditos son emitidos por ESEI International Business School

ECTS_Logo