Pioneering Sustainability in Sports: Real Betis Balompié’s Forever Green Initiative
ESEI Sports Management Students showcase green ideas for the ´Green Match´ Real Betis Balompié has emerged as a trailblazer in sports sustainability through its groundbreaking Forever Green initiative. This innovative program, founded by Rocio Ruiz-Berdejo Yñiguez, has transformed Real Betis into one of the most sustainable football clubs in the