resources-master-in-digital-marketing

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Video mobile marketing evolution and the must have skill set for graduates

You have more chance of surviving a plane crash than you do of clicking on a banner ad, says Business Insider. It’s an arresting thought, especially when you consider that the first banner ad ever published saw a conversion rate of 44%. Of course, that was back in 1994 when the internet still had that [...]

Video mobile marketing evolution and the must have skill set for graduates 2019-05-13T13:08:19+02:00

The 4 essential skills every digital marketer needs to master

Don Draper, of the AMC series Mad Men, is a romantic, flawed, and brilliantly creative character. Yet, despite his media savvy in the 1960’s, he would probably not have survived in the modern world of digital marketing. The online marketplace is a much faster and more fickle place than anything old school marketers like him [...]

The 4 essential skills every digital marketer needs to master 2019-05-13T13:08:38+02:00