The internet’s drastic evolution over the last quarter century has created countless jobs and opportunities in the virtual realm. Digital marketing is one of them. All the online advertisements, written content and images you see are related to the work of a digital marketer. With more of the world moving …
You have more chance of surviving a plane crash than you do of clicking on a banner ad, says Business Insider. It’s an arresting thought, especially when you consider that the first banner ad ever published saw a conversion rate of 44%. Of course, that was back in 1994 when …
Don Draper, of the AMC series Mad Men, is a romantic, flawed, and brilliantly creative character. Yet, despite his media savvy in the 1960’s, he would probably not have survived in the modern world of digital marketing. The online marketplace is a much faster and more fickle place than anything …
