Óscar Iranzo| ESEI Faculty 

Óscar Iranzo, with many years of experience in the field of sports marketing, brings a wide range of business skills applied to sports & entertainment, particularly in the area of data analytics, sponsorship and commercial strategy.

Current Position

Commercial Director – Sports & Entertainment – Nielsen

Óscar Iranzo’s Core Expertise

Data analytics | Óscar possesses profound expertise in dashboard analysis and development, applied to sports business.

Sponsorship analysis | his proficiency includes media analysis and multi-variable models that measure and optimize sponsorship investments

Market research | Óscar is adept at managing and supervising market research project at a national and international level for top sports properties and high investing brands in the world of sports  

Digital | his knowledge encompasses multiple digital projects, particularly applied to influencers marketing and influencers strategy

Asset valuation | he excels at asset valuation and fair market valuation for top sponsorship contracts, particularly in the world of football

Market intelligence | he posseses a wide expertise on sports intelligence and sports investments (sponsorship, TV rights, etc)

Teaching Specialities

Óscar brings his extensive knowledge and expertise to the classroom, teaching the module of Sports Data Analytics. This course is intended to equip students with the necessary skills to understand data applications in the sports industry.

Impact on Students

Under Óscar Iranzo´s guidance, students will be able to understand the many applications – and impact – of data in the sports ecosystem, from a business and a performance perspective. Óscar aims to provide students with critical thinking and a practical view on how data is shaping sports & entertainment setting from multiple viewpoints.

Why ESEI?

ESEI is a well-known institution that wants to bring professionalization into the sports business.

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