Mari Coetsee
Mari Coetsee – 360° Marketing Manager
Hello, I’m Mari, the 360° Marketing Manager at ESEI International Business School. With over 15 years of experience in the education industry, my role is focused on developing and executing strategic marketing initiatives that drive student recruitment and brand growth. I lead a talented marketing team, ensuring seamless collaboration and innovative approaches across all channels.
Mari Coestsee´s Responsibilities
As the 360° Marketing Manager at ESEI, I focus on high-level strategy and leadership to ensure the success of our marketing initiatives. My key responsibilities include:
- Strategic Marketing Leadership: I develop comprehensive marketing strategies that align with ESEI’s goals, ensuring our brand is effectively positioned to attract and engage students.
- Team Leadership and Collaboration: I manage and lead a diverse team of specialists in social media, content creation, graphic design, website analytics, and paid advertising, driving collaboration and alignment across all marketing efforts.
- Campaign Oversight: I oversee the planning and execution of multi-channel marketing campaigns, ensuring they are data-driven and results-oriented.
- Data-Driven Decision Making: I analyse performance metrics from multiple channels to optimise campaigns and measure ROI, continuously refining our approach to maximise impact.
- Cross-Department Collaboration: I work closely with admissions and other key departments to align marketing strategies with the institution’s overall objectives.
Contact Information
Should you wish to connect with Mari, you can reach her through the following channels:
- Email: [email protected]
- Office Hours: Available Monday to Friday, 9:00 AM – 5:30 PM